Marketo Advanced

General conditions of the training 1 Quiz

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Introduction 5 Topics

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001 – Training objectives

003 – Prerequisites

004 – Training materials

005 – Training principles

006 – Coaching Sessions

Advanced presentation of Marketo 27 Topics | 10 Quizzes

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010 – Why using Miro in addition to Marketo

014 – Advanced Navigation – Introduction

015 – Advanced navigation – Linking instances together for easy switch

016 – Test your knowledge

017 – Advanced Navigation – Linking instances together to exchange programs

018 – Test your knowledge

019 – Advanced Navigation – View the Marketo program library

020 – Test your knowledge

021 – Advanced navigation – Subscribe to notifications

022 – Exercise

023 – Test your knowledge

024 – Advanced Navigation – Local search and global search

025 – Test your knowledge

026 – Advanced navigation – Audit trail

027 – Test your knowledge

028 – Advanced navigation – To go further > Marketo tip on Web Perso

028bis – Test your knowledge

029 – What is Marketo ABM ? (course not yet available, coming soon)

030 – Test your knowledge (test pas encore disponible, arrive bientôt)

033 – Advanced navigation – Going further > Setting up an effective naming convention

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Database – Persons and fields 17 Topics | 8 Quizzes

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051 – Important fields in Marketo

052 – Test your knowledge

054 – Test your knowledge

055 – Creating fields in Marketo

056 – Test your knowledge

057 – Blocking updates onto fields

058 – Exercise

059 – Test your knowledge

060 – Hiding fields

061 – Test your knowledge

062 – To go further > Marketo tip on Don’t get tangled up in creating Marketo fields

063 – Test your knowledge

064 – Going Further > Marketo tip on Finding the right information in Marketo

065 – Test your knowledge

066 – Manual action on a person

067 – Test your knowledge

Marketo Advanced Presentation – Coaching Session 1 Topic

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Marketo Advanced Presentation – Coaching Session 1: Questions and Answers

Email Program – Advanced 42 Topics | 8 Quizzes

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200 – Introducing the Emailing Program

201 – Test your knowledge

205 – Email Channel Verification

206 – Exercise

207 – Test your knowledge

210 – Creation of the Emailing Program

211 – Exercise

212 – Test your knowledge

215 – Target selection

216 – Exercise

220 – Preparing the email

221 – Exercise

230 – Preparation of Smart Campaigns for status advancement

231 – Test your knowledge

232 – Smart Campaigns for Status Advancement – Delivered

233 – Exercise

234 – Smart Campaigns for Status Advancement – Open

235 – Exercise

236 – Smart Campaigns for Status Advancement – Clicked

237 – Exercise

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Email Program – Advanced – Assessment 1 Quiz

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Email Program – Advanced – Coaching Session 1 Topic

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Advanced Email Program – Coaching Session #2: Questions and Answers

Email A/B Testing Program 19 Topics

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270 – Email A/B test preparation

272 – A/B testing on the email subject line

273 – Exercise

274 – A/B testing on whole emails

275 – Exercise

276 – A/B testing on sending time

277 – Exercise

280 – A/B testing on the sender

281 – Exercise

290 – Conducting the tests

291 – Exercise

295 – Analyzing the results during the test

296 – Analyzing the results after the test

297 – Exercise

300 – Calculation of optimal sample size

301 – Exercise

305 – Not sent emails : communication limits

310 – Not sent emails: Smart Campaigns security

311 – Forgot to activate flow campaigns

Email A/B Testing Program – Evaluation 1 Quiz

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Email A/B Testing Program – Coaching Session 1 Topic

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Email A/B Testing Program – Coaching Session #3: Questions and Answers

Event Program 55 Topics

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400 – Presentation of the Event Program

401 – Training materials

410 – Creating the Event Program

411 – Exercise

420 – Example of a real Targeting

425 – Creating a test list

426 – Exercise

430 – Analysis of a live M/L form

435 – Creating the form – Step 1

436 – Exercise

435 – Creating the form – Step 2

438 – Exercise

435 – Creating the form – Step 3

440 – Exercise

435 – Creating the form – Step 4

442 – Exercise

450 – Import of Templates and analysis of Marketo templates

451 – Exercise

460 – Analysis of the Merlin/Leonard Event template

470 – Creation of the registration LP

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Event Program – Evaluation 1 Quiz

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Event Program – Coaching Session 1 Topic

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Program Event – Coaching Session #4: Questions and Answers

Nurturing Program 41 Topics

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600 – Telling a story the French way, or the American way

601 – Training materials

605 – Examples of nurturing in Merlin/Leonard – Simple story

606 – Example 2 – Nurturing for Sales

607 – Example 3 – Post Boat Show Nurturing

608 – The “Nurture” channel

609 – Exercise

610 – Nurturing Program creation and options

611 – Exercise

612 – Creating subfolders

613 – Exercise

615 – Creating content streams and options

616 – Exercise

617 – Beware of these two traps

620 – Creating content emails

621 – Exercise

625 – Adding emails to content streams

626 – Exercise

630 – Smart Campaign to add people in Nurturing – Past event

631 – Exercise

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Nurturing Program – Assessment 1 Quiz

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Nurturing Program – Coaching Session 1 Topic

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Nurturing Program – Coaching Session #5: Questions and Answers

Advanced Nurturing Program 13 Topics

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700 – Introduction, why “advanced” nurturing?

710 – Presentation of an Advanced Nurturing Program

715 – Creation of a dedicated channel for Default email programs within nurturing

716 – Exercise

720 – Creating the EM-1-1 program and cloning the email

721- Exercise

725 – Creating of the email sending smart campaign

726 – Exercise

730 – Status Change Campaigns

731 – Exercise

735 – Inserting the program into the nurturing stream

736 – Exercise

740 – Conclusion

Advanced Nurturing Program – Assessment 1 Quiz

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Advanced Nurturing Program – Coaching Session 1 Topic

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Advanced Nurturing Program – Coaching Session #6: Questions and Answers

Your challenges

Generate qualified leads and appointments

From volume to value: move from a lead logic to an account approach

Digital marketing: understanding the changes and convincing your management

Optimize my Marketo solution

Optimize my Demandbase solution

Our expertise

Vision and Strategy

Seminar 'State of the Art of B2B Digital Marketing'

Strategic discussion with a digital marketing expert

Lead Management Strategy

Account-Based GTM Strategy

Marketing Automation with Marketo

Marketo projects

Marketo training

Marketo support

Marketo audit

Delegation of Marketo campaigns

Secure your RGPD compliance with Merlin/Leonard

Marketo Office Hours

Account-Based GTM with Demandbase

Lead generation with AI and automation

Marketo Advanced

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