• Our expertise

    Our expertise

    Vision and Strategy

    Defining a marketing strategy aligned with your business objectives.

    • Seminar 'State of the Art of B2B Digital Marketing'

      An immersion in digital marketing trends and innovations.

    • Strategic discussion with a digital marketing expert

      Talk with an expert to refine your marketing strategy.

    • Lead Management Strategy

      Structure and optimize your lead management.

    • Account-Based GTM Strategy

      Align marketing and sales with strategic accounts.

    Marketing Automation with Marketo

    Deploy and optimize your automated campaigns with Marketo.

    • Marketo projects

      Implementation and optimization of your Marketo instance.

    • Marketo training

      Learn how to leverage Marketo effectively.

    • Marketo support

      Technical and functional support on a daily basis.

    • Marketo audit

      Analysis and recommendations to improve your Marketo instance.

    • Delegation of Marketo campaigns

      Interactive sessions to deepen your Marketo knowledge.

    • Secure your RGPD compliance with Merlin/Leonard

      Reassure your customers and your DPO by properly managing data protection

    Account-Based GTM with Demandbase

    Exploit Demandbase for a high-performance ABM strategy.

    Lead generation with AI and automation

    Take advantage of artificial intelligence to detect intent, create content on the fly, and automatically qualify your leads.
  • Academy

    Academy

    Instructor-led Trainings

    Learn with an expert by your side to guide you step by step.

    Self-paced Trainings

    Advance at your own pace with our online trainings.

    Our Training Packages

    Choose the format that best fits your learning needs.

    Marketing Office Hours

    Interactive sessions to deepen your marketing knowledge.
  • Resources
  • Agenda
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    • My Account
    • Contact
  • Your challenges
  • Our expertise
  • Academy
  • Resources
  • Contact
  • My account
  • Agenda
  • French

Merlin/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience.

  • About

    • • Your challenges
    • • Our expertise
    • • Academy
    • • Resources
    • • Agenda
    • • Contact

  • Marketo™

    • • Digital marketing: convincing management
    • • Generate qualified leads and sales meetings
    • • From a lead-based to an account-based approach
    • • Optimize my Demandbase solution
    • • Optimize my Marketo solution

  • Ressources

    • • State of the Art in B2B Digital Marketing
    • • Free strategic coaching
    • • Lead Management Strategy
    • • Account-Based GTM strategy
    • • Marketing Automation with Marketo
    • • Account-Based GTM with Demandbase
    • • Lead generation through AI and automation
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