{"id":869,"date":"2015-01-06T12:52:58","date_gmt":"2015-01-06T11:52:58","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=869"},"modified":"2023-04-17T00:29:05","modified_gmt":"2023-04-16T22:29:05","slug":"merlinleonard-has-developed-an-app-integrating-marketing-at-crm","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/merlinleonard-has-developed-an-app-integrating-marketing-at-crm\/","title":{"rendered":"Integrate Marketo to CRM with our application"},"content":{"rendered":"<div id=\"wtr-content\" data-bg=\"#FFFFFF\" data-fg=\"#5c4293\" data-width=\"5\" data-mute=\"\" data-fgopacity=\"0.80\" data-mutedopacity=\"0.5\" data-placement=\"top\" data-placement-offset=\"0\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"\" data-shadow=\"1\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"\" data-commentsbg=\"#746693\" data-location=\"page\" data-mutedfg=\"#5c4293\" data-endfg=\"#f44813\" data-rtl=\"\">\n<div class=\"video-container\">\n<p><iframe loading=\"lazy\" class=\"entered lazyloaded\" title=\"Marketo CRM Generic Sales Insight\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/qDwj3kcFdevhI7\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/qDwj3kcFdevhI7\" data-ll-status=\"loaded\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div style=\"text-align: center;\"><strong><a title=\"Marketo CRM Generic Sales Insight\" href=\"https:\/\/www.slideshare.net\/SunTseu\/marketo-crm-generic-sales-insight\" target=\"_blank\" rel=\"noopener\">Marketo CRM Generic Sales Insight<\/a>\u00a0<\/strong>from\u00a0<strong><a href=\"https:\/\/www.slideshare.net\/SunTseu\" target=\"_blank\" rel=\"noopener\">SunTseu<\/a><\/strong><\/div>\n<\/div>\n<p>Since December 2014, the entire Merlin\/Leonard team is proud to present its <strong>CRM application Generic Sales Insight<\/strong>. Its objective? To allow sales teams that use a <a href=\"https:\/\/merlinleonard.com\/les-10-bonnes-raisons-dopter-pour-marketo\/#marketo_crm\">CRM that does not natively integrate Marketo<\/a> to still have access to the most relevant information.<\/p>\n<h2>What does it mean to integrate Marketo with CRM?<\/h2>\n<p><strong>Marketo&#8217;s<\/strong> native integration with CRM allows sales to access information about a <strong>prospect<\/strong> collected by marketing teams from the time they entered the database as a lead. This introduces an overview of all emails sent or documents downloaded from the site and facilitates the alignment of sales and marketing who can define a common <a href=\"https:\/\/merlinleonard.com\/en\/marketing-automation-deciphered\/\">scoring<\/a>, so sales can choose at what stage a <strong>lead<\/strong> is considered a qualified prospect. Unfortunately, many <strong>CRM<\/strong> platforms do not offer this option. Marketo integration is currently only available natively on Salesforce.com, SugarCRM and Microsoft Dynamics. CRM Generic Sales Insight allows you to bridge the gap between existing technologies within a company rather than having to invest in a global solution.<\/p>\n<h2>Application development at Merlin\/Leonard<\/h2>\n<p>With this first (free) application, Merlin\/Leonard has chosen to extend its &#8220;Reinvent to Succeed&#8221; philosophy by addressing this time the mismatch between certain platforms in order to facilitate the adaptation of technologies between them. Read more about the <a href=\"https:\/\/launchpoint.marketo.com\/merlinleonard\/marketo-generic-crm-sales-insight\/\">Marketo Launchpoint<\/a><\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:48px;min-height:34px;line-height:34px\"><i class=\"sui sui-arrow-circle-right\" style=\"font-size:34px;color:#38AFE5\"><\/i> Our Marketo Offers<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:48px\">\n<ul>\n<li>Quick Start \u2013 Marketo (coming soon)<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketo CRM Generic Sales Insight\u00a0from\u00a0SunTseu Since December 2014, the entire Merlin\/Leonard team is proud&#8230;<\/p>\n","protected":false},"author":2,"featured_media":870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":60,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[46,49,43,50],"technology":[],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts","tag-assets-brand-kits","tag-marketing-ops-organization","tag-marketing-stack","tag-sales-marketing-alignment"],"acf":{"rsrc_module":null,"meta_duration":5,"meta_difficulty":"dif-beginner","modules_bottom":null,"post_or_page":"","agenda_shortcode":"","post_featured_image_style":"normal","ressources_video":"","post_subtitle":"Our explanations","modules":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.4) - 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