{"id":836,"date":"2015-07-23T12:26:39","date_gmt":"2015-07-23T10:26:39","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=836"},"modified":"2023-04-21T12:23:41","modified_gmt":"2023-04-21T10:23:41","slug":"retargeting-acquisition-2","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/retargeting-acquisition-2\/","title":{"rendered":"Retargeting & acquisition"},"content":{"rendered":"

Who doesn’t dream of having a second chance? That possibility of being able to change the game?<\/p>\n

In digital marketing<\/strong>, this is possible with retargeting<\/strong>. If it can be applied to both acquisition<\/strong> and retention<\/strong>, we will focus on the first option for now.<\/p>\n

Definition<\/h2>\n

In acquisition the retargeting<\/strong> will target the visitors of your website<\/strong> who have an intention or a potential to buy<\/strong> your products\/services.<\/p>\n

The main idea will be to use the collected data<\/strong> (via cookies), to address the right ad, to the right person, at the right time.<\/p>\n

Benefits<\/h2>\n

The advantage of retargeting<\/strong> is to be able to convert<\/strong> more efficiently. Because yes, people who have visited your pages and looked at your products are much more likely to make a purchase<\/strong> than any other visitor.<\/p>\n

Channels<\/h2>\n

There is no lack of channels for retargeting<\/strong>:<\/p>\n