{"id":800,"date":"2016-03-07T11:56:29","date_gmt":"2016-03-07T10:56:29","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=800"},"modified":"2023-04-17T00:15:38","modified_gmt":"2023-04-16T22:15:38","slug":"omni-canal-marketing-customize-your-website-with-marketo","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/omni-canal-marketing-customize-your-website-with-marketo\/","title":{"rendered":"Omni channel Marketing: personalize your website according to the user with Marketo"},"content":{"rendered":"

Personalize your website according to the user – all in real time, Real Time Personalization<\/strong>, how? Real Time Personalization, or RTP as it is known, is the combination of two things:<\/p>\n

    \n
  1. the identification of a person and their attributes<\/strong> (profile, behavior, intention, purchase potential)<\/li>\n
  2. personalizing their web experience<\/strong> by presenting them with only the\u00a0content that is relevant<\/a> to them when they browse your sites.<\/li>\n<\/ol>\n

    You will be able to meet her needs: Explain in the first 10 seconds of her visit what you can offer her.
    \nPersonalization allows you to engage visitors in real time!<\/strong>
    \nMarketo has developed an app to do this (yes, they are good!) and we explain how it works.<\/p>\n

    How far can you customize your site?<\/h2>\n

    Target<\/h2>\n

    Let’s start with the Target. To personalize, you need to know who to target.
    \nWho are my customers? Who am I going to offer a specific experience to?
    \nYour audience can be segmented in a number of ways:<\/p>\n