{"id":791,"date":"2016-04-13T11:49:15","date_gmt":"2016-04-13T09:49:15","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=791"},"modified":"2023-04-17T00:13:56","modified_gmt":"2023-04-16T22:13:56","slug":"the-applications-on-marketo","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/the-applications-on-marketo\/","title":{"rendered":"The applications on Marketo"},"content":{"rendered":"<p><em>You want to install <a href=\"https:\/\/merlinleonard.com\/en\/marketo\/\">new <strong>Marketo<\/strong> applications<\/a> to optimize its operation but you do not know where to find them and especially, you do not know how to connect them?<\/em><br \/>\n<em>Here are some keys to get you started!<\/em><\/p>\n<h2>Do you know the Launchpoint?<\/h2>\n<p><strong>The Marketo Launchpoint<\/strong> provides hundreds of <a href=\"https:\/\/merlinleonard.com\/en\/the-10-good-reasons-to-choose-marketo\/#applications_marketo\">applications to install<\/a> on your <strong>Marketo<\/strong> platform to complement it.<\/p>\n<p>These applications are developed by different Marketo partners and classified by themes: Mobile Marketing, Content Marketing, Events and Conferences, Video Marketing, etc.<br \/>\nWe invite you to browse the Launchpoint site by <a href=\"https:\/\/exchange.adobe.com\/apps\/browse\/?product=MRKTO&amp;sort=MOST_RECENT\">clicking here<\/a>, where you will surely find an application that will be useful to you!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"entered lazyloaded aligncenter wp-image-10791 size-medium\" src=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-1-300x190.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-1-300x190.jpg 300w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-1-768x486.jpg 768w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-1.jpg 988w\" alt=\"The applications on Marketo 1\" width=\"300\" height=\"190\" data-lazy-srcset=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-1-300x190.jpg 300w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-1-768x486.jpg 768w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-1.jpg 988w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" data-lazy-src=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-1-300x190.jpg\" data-ll-status=\"loaded\" \/><\/p>\n<p>However, it is possible to find applications that are not listed on Launchpoint directly from the websites of third-party publishers.<br \/>\nThese sources will give you access to all the instructions and useful links to proceed with the installation.<\/p>\n<h2>How to add a Marketo application<\/h2>\n<p>That&#8217;s it, you&#8217;ve found the application you need and you&#8217;re ready to go!<br \/>\nBut how do you install it? Don&#8217;t panic, that&#8217;s what we&#8217;ll see right away.<br \/>\nThere are two ways to do this, depending on the origin of the application: Launchpoint or external site.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>If the application is on an external site:<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>You can quietly continue working on your projects, the external partner takes care of everything.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>If the application is on the Launchpoint:<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Most Launchpoint applications are installed from the Launchpoint application itself.<br \/>\nOther applications need to be connected via Marketo, e.g. webinar providers and social networks.<br \/>\nBelow you will find the procedure for setting up these services &#8220;pre-cabled&#8221; by Marketo:<br \/>\nGo to &#8220;Admin&#8221; then &#8220;Lauchpoint&#8221; &gt; New &gt; New service &gt; Fill in the required fields &gt; Create<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"entered lazyloaded aligncenter wp-image-10792 size-medium\" src=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-2-300x129.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-2-300x129.jpg 300w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-2.jpg 443w\" alt=\"Applications on Marketo 2\" width=\"300\" height=\"129\" data-lazy-srcset=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-2-300x129.jpg 300w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-2.jpg 443w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" data-lazy-src=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/Les-applications-sur-Marketo-2-300x129.jpg\" data-ll-status=\"loaded\" \/><\/p>\n<p>The application is now connected to your Marketo platform, you will be able to find it in the administration section and in the programs that support it.<\/p>\n<h2>Merlin\/Leonard developer of the &#8220;CRM Connector&#8221; at Marketo<\/h2>\n<p>Did you know that <a href=\"https:\/\/merlinleonard.com\/en\/merlinleonard-has-developed-an-app-integrating-marketing-at-crm\/\">Merlin\/Leonard has developed a connector that will allow you to connect any CRM to your Marketo platform<\/a>?<\/p>\n<p>The application is called &#8220;CRM Generic Sales Insight&#8221;.<\/p>\n<p>This application allows a native connection between your CRM and the Marketing Automation solution: Marketo.<\/p>\n<p>This functionality mainly gives visibility to the sales team on the lead&#8217;s journey and its information, collected by the marketing team before being pushed into the CRM.<br \/>\nThis functionality transmits valuable information from the lead to the sales team (e.g.: his score, lead priority, his actions (opening an email\/downloaded document))<\/p>\n<p>Marketo integration is currently only available natively on Salesforce.com, SugarCRM and Microsoft Dynamics.<\/p>\n<h2>The Marketo options<\/h2>\n<p>If you own a Marketo license you can subscribe to additional options at any time. To do this, simply contact your Marketo sales representative to find out how to set it up.<\/p>\n<p>For example: an application allows you to connect a mobile to Marketo.<\/p>\n<p>This functionality allows you to send SMS directly from Marketo, it can also be used to manage an event via the mobile (Send: SMS, alerts, push notifications).<\/p>\n<p>These are additional options, to be able to take advantage of them, you will have to get in touch with the Marketo sales department.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want to install new Marketo applications to optimize its operation but you do&#8230;<\/p>\n","protected":false},"author":2,"featured_media":792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":30,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[37,42,49,43],"technology":[],"class_list":["post-791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts","tag-integration","tag-marketing-automation","tag-marketing-ops-organization","tag-marketing-stack"],"acf":{"rsrc_module":null,"meta_duration":5,"meta_difficulty":"dif-beginner","modules_bottom":null,"post_or_page":"","agenda_shortcode":"","post_featured_image_style":"normal","ressources_video":"","post_subtitle":"The basics","modules":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - 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