{"id":785,"date":"2016-06-20T11:44:15","date_gmt":"2016-06-20T09:44:15","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=785"},"modified":"2023-04-17T00:12:25","modified_gmt":"2023-04-16T22:12:25","slug":"pilot-your-content-marketing-with-limber","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/pilot-your-content-marketing-with-limber\/","title":{"rendered":"Pilot your content marketing with Limber"},"content":{"rendered":"<p>In the article &#8220;how to align my content strategy and my customer journey&#8221;, we conclude on the importance of the distribution of your content marketing and in particular of their alignment with your <strong>customer journey<\/strong>.<\/p>\n<p>But like any concept or strategy, how do you implement it? At SunTseu, our content strategy is driven by <strong>Limber<\/strong>, a <strong>social marketing management<\/strong> tool.<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/app.limber.io\/login\">Limber<\/a> automates your content marketing<\/h2>\n<p>Limber lets you store, edit, organize, distribute and measure the impact of your content on a single platform.<br \/>\nIt also aggregates all the social channels you want: Facebook, Twitter, LinkedIn profiles of you and your employees; company pages and storefronts; WordPress and Yammer accounts.<br \/>\nAnd you can do it all directly online without having to download anything.<\/p>\n<ul>\n<li><strong>Promote<\/strong> all your content: power point presentations, infographics, pdf&#8217;s, white papers, videos, any resource can be used via Limber with a URL.<\/li>\n<li>Use <strong>your collaborators<\/strong>&#8216; networks: develop a community of ambassadors, collaborate or delegate the management of your social networks.<\/li>\n<li><strong>Amplify<\/strong> your visibility by carefully defining distribution scenarios and your different types of content.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"entered lazyloaded aligncenter wp-image-10802 size-medium\" src=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-plateforme-300x267.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-plateforme-300x267.jpg 300w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-plateforme-768x683.jpg 768w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-plateforme.jpg 868w\" alt=\"Manage your content marketing with Limber\" width=\"300\" height=\"267\" data-lazy-srcset=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-plateforme-300x267.jpg 300w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-plateforme-768x683.jpg 768w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-plateforme.jpg 868w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" data-lazy-src=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-plateforme-300x267.jpg\" data-ll-status=\"loaded\" \/><br \/>\n<em><strong>Overview of the Merlin\/Leonard platform on Limber<\/strong><\/em><\/p>\n<p>The use of <a href=\"https:\/\/app.limber.io\/login\">Limber<\/a> is based on four main features:<\/p>\n<h2>CENTRALIZE all your content sources<\/h2>\n<p>In order to deliver continuous information to your channels, you may not have the ability to produce blog posts 24\/7. Content curation is a quick and easy way to maintain your presence on social networks: share news from your industry, from your areas of expertise. In Limber, what does it look like?<\/p>\n<ul>\n<li><strong>RSS feeds<\/strong>: add and find all the latest publications from your RSS feeds to manage your curation in a few clicks.<\/li>\n<li><strong>Blog posts<\/strong>: find your latest content published via your RSS feeds and distinguish the content that belongs to you from the content you relay from external sources.<\/li>\n<li><strong>PDF documents<\/strong>: you can add a pdf document directly on the platform<\/li>\n<li><strong>Create an article in your WordPress CMS directly from Limber<\/strong>: one of your collaborators has a content idea? He can write it in Limber and publish it in one click in your WordPress platform for validation and\/or formatting by your community manager for example.<\/li>\n<\/ul>\n<h2>ORGANISEZ vos contenus<\/h2>\n<p>Limber allows you to structure your different shares by campaign: define your objectives, group your content feeds and your posts by theme, subject, offer, product, &#8230; and analyze your performance by campaign.<\/p>\n<p>These will be systematically associated with keywords that will be used to filter your news feeds or your already shared content. They will also be automatically transformed into <strong>#hashtag<\/strong> in your Twitter or Facebook shares according to the chosen campaign.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"entered lazyloaded aligncenter wp-image-10801 size-full\" src=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-mot-cles.jpg\" alt=\"Manage your content marketing with Limber\" width=\"211\" height=\"263\" data-lazy-src=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-mot-cles.jpg\" data-ll-status=\"loaded\" \/><br \/>\n<em><strong>Filter your content by keywords in Limber<\/strong><\/em><\/p>\n<h2>AMPLIFY your visibility<\/h2>\n<p>One of the pillars of this platform is its amplification scenario building tool. In short, you find a new content to share, you choose the right campaign, the right scenario and then &#8230; All your content unfolds at once and all you have to do is customize your different shares.<\/p>\n<p>Moreover, thanks to its unique semantic engine, Limber suggests different text extracts that it automatically identifies in the content to personalize each share.<\/p>\n<p>And that&#8217;s it, your thirty LinkedIn\/Facebook\/Twitter posts are ready to be propagated on the web!<\/p>\n<p>Why &#8220;spread&#8221;? Because your Company Pages alone have a significant weight, but if you add all <strong>your collaborators<\/strong>&#8216; profiles, your reach explodes!<br \/>\nDon&#8217;t hesitate to involve the members of your team, who can either automate their sharing themselves or delegate the management to you.<br \/>\nAnd if by chance one of your colleagues is a bit reluctant, the <strong>share moderation tool<\/strong> allows you to send an email notification for each share planned in his name. The person can then validate\/modify or delete the share if they wish.<\/p>\n<h2>ANALYZE your results<\/h2>\n<p>The Limber homepage presents you with a dashboard for an overview of your activity on Limber. Global and simple, it includes the latest news content, a graph of your 30-day stats (shares and clicks) and the last three shares you&#8217;ve posted as well as the next three scheduled.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"entered lazyloaded aligncenter wp-image-10800 size-medium\" src=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-analyze-300x144.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-analyze-300x144.jpg 300w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-analyze-768x368.jpg 768w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-analyze.jpg 819w\" alt=\"Pilot your content marketing with Limber\" width=\"300\" height=\"144\" data-lazy-srcset=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-analyze-300x144.jpg 300w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-analyze-768x368.jpg 768w, https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-analyze.jpg 819w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" data-lazy-src=\"https:\/\/www.merlinleonard.com\/wp-content\/uploads\/2019\/06\/limber-analyze-300x144.jpg\" data-ll-status=\"loaded\" \/><br \/>\n<em><strong>Your statistics at a glance in Limber<\/strong><\/em><\/p>\n<p>By user, campaign or content, you will also be able to identify at a glance which topics generate the most clicks.<br \/>\nWeekly reports will be sent to you by email to summarize the performance of all your shares for the previous week.<\/p>\n<p>Want to start automating your content marketing? We&#8217;re a Limber Partner, so don&#8217;t hesitate to <a href=\"https:\/\/merlinleonard.com\/en\/contact\/\">contact us<\/a> !\ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the article &#8220;how to align my content strategy and my customer journey&#8221;, we&#8230;<\/p>\n","protected":false},"author":2,"featured_media":786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":30,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[36,42],"technology":[],"class_list":["post-785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts","tag-inbound-marketing","tag-marketing-automation"],"acf":{"rsrc_module":null,"meta_duration":10,"meta_difficulty":"dif-expert","modules_bottom":null,"post_or_page":"","agenda_shortcode":"","post_featured_image_style":"normal","ressources_video":"","post_subtitle":"The Guide","modules":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - 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