{"id":730,"date":"2018-06-25T10:47:38","date_gmt":"2018-06-25T08:47:38","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=730"},"modified":"2024-11-21T09:43:19","modified_gmt":"2024-11-21T08:43:19","slug":"infographic-digital-maturity","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/","title":{"rendered":"Infographic: Achieving digital maturity in 6 steps"},"content":{"rendered":"

Are you getting ready to (re)embark on the race to transform your digital marketing? You’re in the right place to start your journey: find in an infographic the main steps of the ascent. From the preparation of the base camp to the final phase: the arrival at the summit of digital maturity!<\/p>\n

\n
\"Infographie<\/a><\/figure>\n<\/div>\n
<\/div>\n

6 steps to get to the top<\/h2>\n

With this infographic you get a bird’s eye view of the path to transform your marketing. Where to start? Should you attack directly with marketing automation? (spoiler: no!) At what point should you start thinking about your content strategy?<\/p>\n

The soundtrack is here<\/p>\n

\n
Table of contents<\/div>\n
\n
    \n
  1. Preparing for change<\/a><\/li>\n
  2. Succeed with your content strategy<\/a><\/li>\n
  3. Starting your marketing automation<\/a><\/li>\n
  4. Moving towards demand generation<\/a><\/li>\n
  5. Conversational marketing (in progress)<\/li>\n
  6. Conversational marketing (in progress)<\/li>\n
  7. Revenue performance management (in progress)<\/li>\n<\/ol>\n<\/div>\n<\/div>\n

    Digital marketing transformation: do things in order<\/h2>\n

    As you can see in the infographic, the adventure of digital transformation is prepared like a great climb. At Merlin\/Leonard, we call this parable “I love the mountain”. As with any high mountain climb, you must first take care of your preparation (choose the right equipment and make sure you are in the right physical condition) and then proceed in stages (don’t parachute onto Annapurna in flip-flops and without a guide!).<\/p>\n

    The long climb to digital maturity<\/h2>\n

    Be careful, this 6-step process is not a dogma (we are not dogmatic at Merlin\/Leonard, though): it depends on your digital maturity! The path is not set in stone and can be adapted to all digital transformation projects… Yes, in reality, we know that everyone starts with what they know how to do (marketing automation, content strategy, buyer personas, etc.). Only, when we arrive to straighten the bar or to restart the machine, this is the program we recommend to avoid ending up in the ravine!<\/p>\n

    24 months… That may seem like a long time! But the digital transformation of your marketing is a demanding project, which requires full commitment. The key is to start on the right footing, to remain modest, to measure the results and… not to put the cart before the horse. Take a look at our infographic and tell us where you stand. Let’s talk about it later?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Are you getting ready to (re)embark on the race to transform your digital marketing?…<\/p>\n","protected":false},"author":2,"featured_media":731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[32,44],"technology":[],"class_list":["post-730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts","tag-digital-maturity","tag-marketing-strategy"],"acf":{"rsrc_module":null,"meta_duration":5,"meta_difficulty":"dif-beginner","post_subtitle":"Our advice","modules":null},"yoast_head":"\nInfographic: Achieving digital maturity in 6 steps - Merlin\/Leonard<\/title>\n<meta name=\"description\" content=\"Find in an infographic the main steps of the ascent to digital maturity. From the preparation of the base camp to the final phase!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: Achieving digital maturity in 6 steps\" \/>\n<meta property=\"og:description\" content=\"Find in an infographic the main steps of the ascent to digital maturity. From the preparation of the base camp to the final phase!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin\/Leonard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MerlinxLeonard\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-25T08:47:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T08:43:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/MerlinLeonard-atteindre-la-maturite-digitale_title_600x300-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvain Davril\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sdavril\" \/>\n<meta name=\"twitter:site\" content=\"@MerlinxLeonard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvain Davril\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/\"},\"author\":{\"name\":\"Sylvain Davril\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/person\\\/93183ed8a72e1d4f8f4ca3c5a17f2589\"},\"headline\":\"Infographic: Achieving digital maturity in 6 steps\",\"datePublished\":\"2018-06-25T08:47:38+00:00\",\"dateModified\":\"2024-11-21T08:43:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/\"},\"wordCount\":381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/04\\\/MerlinLeonard-atteindre-la-maturite-digitale_title_600x300-2.jpg\",\"keywords\":[\"digital maturity\",\"marketing strategy\"],\"articleSection\":[\"Posts\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/\",\"name\":\"Infographic: Achieving digital maturity in 6 steps - Merlin\\\/Leonard\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/04\\\/MerlinLeonard-atteindre-la-maturite-digitale_title_600x300-2.jpg\",\"datePublished\":\"2018-06-25T08:47:38+00:00\",\"dateModified\":\"2024-11-21T08:43:19+00:00\",\"description\":\"Find in an infographic the main steps of the ascent to digital maturity. From the preparation of the base camp to the final phase!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/#primaryimage\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/04\\\/MerlinLeonard-atteindre-la-maturite-digitale_title_600x300-2.jpg\",\"contentUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/04\\\/MerlinLeonard-atteindre-la-maturite-digitale_title_600x300-2.jpg\",\"width\":600,\"height\":395,\"caption\":\"MerlinLeonard-attaining-digital-maturity\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-digital-maturity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infographic: Achieving digital maturity in 6 steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\",\"name\":\"Merlin\\\/Leonard\",\"description\":\"Merlin\\\/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience." en "B2B marketing, strategy, automation and ABM: align technology with your objectives.\",\"publisher\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\"},\"alternateName\":\"M\\\/L\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\",\"name\":\"Merlin\\\/Leonard\",\"alternateName\":\"M\\\/L\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/merlinleonard-logo-court-carre.png\",\"contentUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/merlinleonard-logo-court-carre.png\",\"width\":139,\"height\":129,\"caption\":\"Merlin\\\/Leonard\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MerlinxLeonard\\\/\",\"https:\\\/\\\/x.com\\\/MerlinxLeonard\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/merlin-lonard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/person\\\/93183ed8a72e1d4f8f4ca3c5a17f2589\",\"name\":\"Sylvain Davril\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g\",\"caption\":\"Sylvain Davril\"},\"description\":\"For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.\",\"sameAs\":[\"https:\\\/\\\/merlinleonard.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sylvaindavril\\\/\",\"https:\\\/\\\/x.com\\\/sdavril\",\"https:\\\/\\\/videos.merlinleonard.com\\\/\"],\"gender\":\"homme\",\"knowsAbout\":[\"Marketo\",\"Marketing Automation\"],\"knowsLanguage\":[\"Anglais\",\"Fran\u00e7ais\"],\"jobTitle\":\"Leonard & Marketo Architecte\",\"worksFor\":\"Merlin\\\/Leonard\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Infographic: Achieving digital maturity in 6 steps - Merlin\/Leonard","description":"Find in an infographic the main steps of the ascent to digital maturity. From the preparation of the base camp to the final phase!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/","og_locale":"en_US","og_type":"article","og_title":"Infographic: Achieving digital maturity in 6 steps","og_description":"Find in an infographic the main steps of the ascent to digital maturity. From the preparation of the base camp to the final phase!","og_url":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/","og_site_name":"Merlin\/Leonard","article_publisher":"https:\/\/www.facebook.com\/MerlinxLeonard\/","article_published_time":"2018-06-25T08:47:38+00:00","article_modified_time":"2024-11-21T08:43:19+00:00","og_image":[{"width":600,"height":395,"url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/MerlinLeonard-atteindre-la-maturite-digitale_title_600x300-2.jpg","type":"image\/jpeg"}],"author":"Sylvain Davril","twitter_card":"summary_large_image","twitter_creator":"@sdavril","twitter_site":"@MerlinxLeonard","twitter_misc":{"Written by":"Sylvain Davril","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/#article","isPartOf":{"@id":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/"},"author":{"name":"Sylvain Davril","@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/person\/93183ed8a72e1d4f8f4ca3c5a17f2589"},"headline":"Infographic: Achieving digital maturity in 6 steps","datePublished":"2018-06-25T08:47:38+00:00","dateModified":"2024-11-21T08:43:19+00:00","mainEntityOfPage":{"@id":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/"},"wordCount":381,"commentCount":0,"publisher":{"@id":"https:\/\/merlinleonard.com\/en\/#organization"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/#primaryimage"},"thumbnailUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/MerlinLeonard-atteindre-la-maturite-digitale_title_600x300-2.jpg","keywords":["digital maturity","marketing strategy"],"articleSection":["Posts"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/","url":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/","name":"Infographic: Achieving digital maturity in 6 steps - Merlin\/Leonard","isPartOf":{"@id":"https:\/\/merlinleonard.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/#primaryimage"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/#primaryimage"},"thumbnailUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/MerlinLeonard-atteindre-la-maturite-digitale_title_600x300-2.jpg","datePublished":"2018-06-25T08:47:38+00:00","dateModified":"2024-11-21T08:43:19+00:00","description":"Find in an infographic the main steps of the ascent to digital maturity. From the preparation of the base camp to the final phase!","breadcrumb":{"@id":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/#primaryimage","url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/MerlinLeonard-atteindre-la-maturite-digitale_title_600x300-2.jpg","contentUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/MerlinLeonard-atteindre-la-maturite-digitale_title_600x300-2.jpg","width":600,"height":395,"caption":"MerlinLeonard-attaining-digital-maturity"},{"@type":"BreadcrumbList","@id":"https:\/\/merlinleonard.com\/en\/infographic-digital-maturity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/merlinleonard.com\/en\/"},{"@type":"ListItem","position":2,"name":"Infographic: Achieving digital maturity in 6 steps"}]},{"@type":"WebSite","@id":"https:\/\/merlinleonard.com\/en\/#website","url":"https:\/\/merlinleonard.com\/en\/","name":"Merlin\/Leonard","description":"Merlin\/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience." en "B2B marketing, strategy, automation and ABM: align technology with your objectives.","publisher":{"@id":"https:\/\/merlinleonard.com\/en\/#organization"},"alternateName":"M\/L","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/merlinleonard.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/merlinleonard.com\/en\/#organization","name":"Merlin\/Leonard","alternateName":"M\/L","url":"https:\/\/merlinleonard.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/merlinleonard-logo-court-carre.png","contentUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/merlinleonard-logo-court-carre.png","width":139,"height":129,"caption":"Merlin\/Leonard"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MerlinxLeonard\/","https:\/\/x.com\/MerlinxLeonard","https:\/\/www.linkedin.com\/company\/merlin-lonard\/"]},{"@type":"Person","@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/person\/93183ed8a72e1d4f8f4ca3c5a17f2589","name":"Sylvain Davril","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g","caption":"Sylvain Davril"},"description":"For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.","sameAs":["https:\/\/merlinleonard.com","https:\/\/www.linkedin.com\/in\/sylvaindavril\/","https:\/\/x.com\/sdavril","https:\/\/videos.merlinleonard.com\/"],"gender":"homme","knowsAbout":["Marketo","Marketing Automation"],"knowsLanguage":["Anglais","Fran\u00e7ais"],"jobTitle":"Leonard & Marketo Architecte","worksFor":"Merlin\/Leonard"}]}},"_links":{"self":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts\/730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/comments?post=730"}],"version-history":[{"count":2,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts\/730\/revisions"}],"predecessor-version":[{"id":5143,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts\/730\/revisions\/5143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/media\/731"}],"wp:attachment":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/media?parent=730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/categories?post=730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/tags?post=730"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/technology?post=730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}