{"id":724,"date":"2018-09-17T10:41:32","date_gmt":"2018-09-17T08:41:32","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=724"},"modified":"2023-09-20T11:46:31","modified_gmt":"2023-09-20T09:46:31","slug":"preference-center-cheklist","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/preference-center-cheklist\/","title":{"rendered":"The preference center: the gateway to the customer experience"},"content":{"rendered":"

The preference center is the ideal tool for permission marketing.\u00a0It keeps your messages deliverable, ensures a quality customer experience for your subscribers and… becomes a must-have in these times of GDPR! Discover the advantages of the preference center by Merlin\/Leonard.<\/strong><\/p>\n

Prevent your prospects from becoming exasperated<\/h2>\n

Do you regularly ask yourself what is the right frequency for sending marketing emails? How to optimize your unsubscribe rates?<\/p>\n

You might be interested in a Hubspot study that ranks email overload as the #1 reason for unsubscribing from a mailing list (54% of respondents). 49% of respondents go so far as to say that email marketing content becomes “too repetitive or boring over time.”<\/p>\n

You don’t want to end up in your prospects’ spam. And be forced to revert to the crow or carrier pigeon method?<\/p>\n

There’s no need to resort to magic formulas to bewitch your prospects. You simply need to:<\/p>\n

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  1. Respect the rules of good marketing of Mr. Seth Godin and<\/li>\n
  2. Equip yourself with a preference center<\/strong>.<\/li>\n<\/ol>\n

    Today, the GDPR almost literally forces you to equip yourself. But in reality, the advantages of a preference center are so obvious that any serious company should have already equipped itself… 15 years ago!<\/p>\n

    We don’t blame you for being late, but today you shouldn’t miss out.\u00a0Download the Preference Center checklist to learn the 5 golden rules to follow to create a good gateway to the customer experience.
    \n\"GDPR<\/p>\n

    What is a “preference center”?<\/h2>\n

    A preference center is a space where your prospects (the recipients of your emails) can manage their subscription settings<\/strong> for all your marketing campaigns (newsletters, events, feature articles, offers…). The preference center is the essential ingredient to obtain the Grail of permission marketing: the consent of your prospects<\/strong>.<\/p>\n

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    Consent, the true Privilege of the King<\/div>\n
    The Privil\u00e8ge du Roy was essential under the Ancien R\u00e9gime to print a book: once obtained, it guaranteed freedom of action and… exclusivity. On the contrary, without the Privil\u00e8ge du Roy, it is impossible to do anything!<\/div>\n<\/div>\n

    It must be accessible :<\/p>\n

      \n
    • from a link placed on each of your emails,<\/li>\n
    • around your forms,<\/li>\n
    • or even directly at the time of subscription<\/li>\n
    • or in free access on your site.<\/li>\n<\/ul>\n

      It allows you to edit, modify and enrich several elements:<\/p>\n

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      • the personal profile<\/strong> data of your prospects,<\/li>\n
      • the preferences related to the frequency<\/strong> and formats<\/strong> of your email reception,<\/li>\n
      • the preferences related to the content<\/strong> of the newsletters.<\/li>\n<\/ul>\n

        Choose the rate of communication<\/h3>\n

        This tool helps establish a healthy communication cadence<\/strong>. Consider that when you speak on two topics of your expertise, not both will be of interest to your audience. Getting these communication preferences<\/strong> will ensure that your future messages are relevant<\/strong> and well-targeted<\/strong>.<\/p>\n

        Permission marketing<\/h3>\n

        In 1999, far ahead of his time, Seth Godin introduced the notion of “permission marketing<\/strong>“. He invited us, before speaking, to ask permission from our recipients.<\/p>\n

        The idea behind the preference center? Obtaining consent by communication objective<\/strong>. Because it’s no longer possible to collect global consent and then send everything and anything… (Try it, you’ll see!) And since a picture is worth a thousand words: come and discover the Merlin\/Leonard Communication Preference Center<\/a>.<\/p>\n

        The Merlin\/Leonard preference center<\/h2>\n

        You can visit our preference center on video here<\/a>.<\/p>\n