{"id":676,"date":"2019-11-20T09:53:12","date_gmt":"2019-11-20T08:53:12","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=676"},"modified":"2024-11-21T15:01:00","modified_gmt":"2024-11-21T14:01:00","slug":"tracking-site-client-area-and-custom-activities-marketo-office-hours-25-10-19","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/tracking-site-client-area-and-custom-activities-marketo-office-hours-25-10-19\/","title":{"rendered":"Tracking site customer area and custom activities"},"content":{"rendered":"<p>Sylvain Davril discusses the problem of tracking activities on a customer space site whose URL does not change during navigation, and the use of Web Perso on this site.<\/p>\n<h2 id=\"h-tracking-site-espace-client-et-custom-activities\">Tracking site customer area and Custom Activities<\/h2>\n<h3 id=\"h-question\">Question :<\/h3>\n<p>How to track with <a href=\"https:\/\/merlinleonard.com\/en\/marketo\/\">Marketo<\/a> what happens on the Customer Area? This is a site where the URL does not change when you navigate.<\/p>\n<h3 id=\"h-les-faits\">The Facts :<\/h3>\n<p>The Marketo tracking code tracks URL changes and clicks on hyperlinks.<\/p>\n<p>Problem:<\/p>\n<p>Some sites &#8211; typically extranets such as customer areas &#8211; do not change URLs when navigating through the different sections, and actions are not done via links on hypertext links<\/p>\n<p>Result : there is no navigation in the visitor&#8217;s activity log<\/p>\n<h3 id=\"h-les-solutions\">The solutions :<\/h3>\n<p>It is up to you to &#8220;force&#8221; the tracking through the API capabilities of Marketo. This requires developer skills.<\/p>\n<p>It is also up to you to define beforehand the actions you want to track<\/p>\n<p>The doc is here :<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"eyGWm6f0FC\"><p><a href=\"https:\/\/developers.marketo.com\/rest-api\/lead-database\/activities\/\">Activities<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Activities&#8221; &#8212; Marketo Developers\" src=\"https:\/\/developers.marketo.com\/rest-api\/lead-database\/activities\/embed\/#?secret=wAch2JlN8p#?secret=eyGWm6f0FC\" data-secret=\"eyGWm6f0FC\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>As a prerequisite you will have to create in Marketo &#8220;Custom Activities&#8221; corresponding to the different actions to track. Examples :<\/p>\n<ul>\n<li>logging in to the customer area<\/li>\n<li>visit a page in the customer area<\/li>\n<li>download an invoice<\/li>\n<\/ul>\n<p>Admin &gt; Database management &gt; Marketo custom activities<\/p>\n<p>Attention, you are limited to 10 custom activities max.<\/p>\n<h3 id=\"h-web-personalization\">Web Personalization<\/h3>\n<p>This module of Marketo has its own tracker, and its own database. It will be in the same case as Marketo on a site whose URL does not change: it will not see the actions done on the site.<\/p>\n<p>And it won&#8217;t be able to read in the Marketo database the feedback of custom activities done (different databases)<\/p>\n<p>However, it also has APIs that allow it to trigger the right personal web campaigns on the fly. It is therefore up to the web team to identify the interesting moments to trigger a personal web campaign, and to trigger the appropriate campaign in Web Perso via the APIs, which will then be displayed on the client space.<\/p>\n<h2 id=\"h-rejoignez-nous-aux-office-hours\">Join us for Office Hours \ud83d\ude09<\/h2>\n<p>One hour every Thursday to ask all your questions and share around Marketo best practices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sylvain Davril discusses the problem of tracking activities on a customer space site whose&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"categories":[24,25],"tags":[46,29,47,48],"technology":[],"class_list":["post-676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","category-virtual-roundtables","tag-assets-brand-kits","tag-customer-journey","tag-marketing-office-hours","tag-marketo-tip"],"acf":{"rsrc_module":null,"meta_duration":30,"meta_difficulty":"dif-medium","modules_bottom":[{"acf_fc_layout":"sidebar_marketo_form_cta","cta_sidebar":"Register for Marketo Office Hours","padding_t":"pt-medium","padding_t_copier":"pb-medium","bg":"bg-white"}],"post_or_page":"","agenda_shortcode":"[mktoagenda formid=\"2030\" button_text=\"Subscribe\" form_title=\"Subscribe\" focus_area=\"officehours\"]<script src=\"\/\/go.merlinleonard.com\/js\/forms2\/js\/forms2.min.js\"><\/script><form id=\"mktoForm_2030\"><\/form><script>MktoForms2.loadForm(\"\/\/go.merlinleonard.com\", \"380-REU-819\", 2030);<\/script>[\/mktoagenda]","post_featured_image_style":"normal","ressources_video":"","post_subtitle":"Marketo Office Hours - 25\/10\/19","modules":[{"acf_fc_layout":"mod_video","mod_video__embedcode":"<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\" title=\"Tracking site espace client et Custom Activities Marketo - MLOH 2019 10 25\"><meta itemprop=\"name\" content=\"Tracking site espace client et Custom Activities Marketo - MLOH 2019 10 25\" \/><meta itemprop=\"description\" content=\"Sylvain Davril discute des de la probl&amp;eacute;matique de tracking des activit&amp;eacute;s sur un site espace client dont l'URL ne change pas lors de la navigation, et de l'utilisation de Web Perso sur ce site.    Tracking site espace client et Custom Activities   Question :  Comment tracker avec Marketo ce qui se passe sur l'Espace client? C'est un site o&amp;ugrave; l'URL ne change pas lorsqu'on navigue.   Les faits :  Le code de tracking Marketo tracke les changement d'URLs et les clicks sur les liens hypertexte.   Probl&amp;egrave;me :  certains sites - typiquement les espaces extranets  comme les espace clients - ne changent pas d'URLs lorsque on navigue sur les diff&amp;eacute;rentes sections, et les actions ne se font pas via des liens sur des liens hypertexte   R&amp;eacute;sultat :  il n'y a aucune navigation dans l'activity log du visiteur   Les solutions :    C'est &amp;agrave; vous de &amp;quot;forcer&amp;quot; le tracking gr&amp;acirc;ce aux possibilit&amp;eacute;s API de Marketo. Cela n&amp;eacute;cessite des comp&amp;eacute;tences de d&amp;eacute;veloppeur.   C'est aussi &amp;agrave; vous de d&amp;eacute;finir au pr&amp;eacute;alable les actions que vous souhaitez tracker   La doc est ici :   https:\/\/developers.marketo.com\/rest-api\/lead-database\/activities\/#add_custom_activities    En pr&amp;eacute;requis il vous faudra cr&amp;eacute;er dans Marketo des &amp;quot;Custom Activities&amp;quot; correspondant aux diff&amp;eacute;rentes actions &amp;agrave; tracker. Exemples :  - se logguer sur l'espace client  - visite d'une page de l'espace client  - t&amp;eacute;l&amp;eacute;charger une facture   Admin : Database management : Marketo custom activities   Attention, vous &amp;ecirc;tes limit&amp;eacute;s &amp;agrave; 10 custom activities max.      Marketo Office Hours  - Tous les vendredis &amp;agrave; 11h, gratuit  (hors jours f&amp;eacute;ri&amp;eacute;s)  - Une heure pour poser toutes vos questions.  - Un partage de bonnes pratiques par la communaut&amp;eacute;  - S'inscrire ici :  https:\/\/m-l.site\/Marketo-Office-Hours-5\" \/><meta itemprop=\"url\" content=\"https:\/\/videos.merlinleonard.com\/tracking-site-espace-client-et-3\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/videos.merlinleonard.com\/64968568\/68121688\/cc15bfe921b188466a0f8999094ba3b7\/large\/tracking-site-espace-client-et-3-21-thumbnail.jpg\" \/><meta itemprop=\"image\" content=\"https:\/\/videos.merlinleonard.com\/64968568\/68121688\/cc15bfe921b188466a0f8999094ba3b7\/large\/tracking-site-espace-client-et-3-21-thumbnail.jpg\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/videos.merlinleonard.com\/tracking-site-espace-client-et-3\" \/><meta itemprop=\"embedUrl\" content=\"\/\/videos.merlinleonard.com\/v.ihtml\/player.html?token=cc15bfe921b188466a0f8999094ba3b7&amp;amp;source=embed&amp;amp;photo%5fid=68121688\" \/><meta itemprop=\"uploadDate\" content=\"2021-04-08T18:08:55\" \/><meta itemprop=\"height\" content=\"360\" \/><meta itemprop=\"width\" content=\"640\" \/><meta itemprop=\"duration\" content=\"T25M40S\" \/><div style=\"width:100%; height:0; position: relative; padding-bottom:75.0%\"><iframe title=\"Tracking site espace client et Custom Activities Marketo - 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