{"id":669,"date":"2019-11-18T09:25:34","date_gmt":"2019-11-18T08:25:34","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=669"},"modified":"2024-11-21T15:01:06","modified_gmt":"2024-11-21T14:01:06","slug":"how-to-share-a-course-and-a-campaign-plan-with-miro-marketo-office-hours-08-11-19","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/how-to-share-a-course-and-a-campaign-plan-with-miro-marketo-office-hours-08-11-19\/","title":{"rendered":"How to share a customer journey and a campaign plan with Miro"},"content":{"rendered":"

Sylvain Davril presents how he formalizes customer journeys at Merlin\/Leonard; and how he can easily build a campaign plan with Miro.<\/p>\n

How to share a customer journey and a campaign plan? Discovering Miro<\/h2>\n

Question :<\/h3>\n

How to easily and visually share a customer journey with the marketing team and other stakeholders? How to build a campaign plan?<\/p>\n

The facts:<\/h3>\n
    \n
  1. Marketing campaigns should systematically result from a customer journey leading to an offer, and be inspired by a buyer persona. In practice, this is quite difficult to achieve, especially because of the difficulty of working together on these elements.<\/li>\n
  2. Decentralized teams (Marketing vs. Sales or Marketing vs. IT or Group vs. Region) have a hard time sharing a global vision of customer journeys, iterating on them easily and simply exchanging. I rarely come across these elements in the clients I meet.<\/li>\n<\/ol>\n

    The solution:<\/h3>\n

    Miro is a shared “whiteboard” solution. https:\/\/miro.com\/<\/p>\n

    It natively embeds many pre-installed models, including a customer journey model.<\/p>\n

    It also allows you to create your campaign plans very easily.<\/p>\n

    Join us for Office Hours \ud83d\ude09<\/h2>\n

    One hour every Thursday to ask all your questions and share around Marketo best practices.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Sylvain Davril presents how he formalizes customer journeys at Merlin\/Leonard; and how he can…<\/p>\n","protected":false},"author":2,"featured_media":3128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"categories":[24,25],"tags":[29,37,49,43,44,47],"technology":[],"class_list":["post-669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","category-virtual-roundtables","tag-customer-journey","tag-integration","tag-marketing-ops-organization","tag-marketing-stack","tag-marketing-strategy","tag-marketing-office-hours"],"acf":{"rsrc_module":null,"meta_duration":5,"meta_difficulty":"dif-expert","post_subtitle":"Marketo Office Hours - 08\/11\/19","modules":[{"acf_fc_layout":"mod_video","mod_video__embedcode":"