{"id":653,"date":"2019-11-29T09:04:33","date_gmt":"2019-11-29T08:04:33","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=653"},"modified":"2024-11-21T15:00:41","modified_gmt":"2024-11-21T14:00:41","slug":"communications-preference-center-merlin-leonard","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/communications-preference-center-merlin-leonard\/","title":{"rendered":"GDPR: Visit of Merlin\/Leonard Communications Preference Center"},"content":{"rendered":"<p>How to build a GDPR-compliant communications preference center with <a href=\"https:\/\/merlinleonard.com\/en\/marketo\/\">Marketo<\/a>?<\/p>\n<p>How to limit unsubscribes from your customers\/prospects?<\/p>\n<p>How to collect the consents and preferences of your leads?<\/p>\n<p>We talked about it <a href=\"https:\/\/merlinleonard.com\/en\/gdpr-what-we-expect-how-to-prepare\/\">here<\/a> before May 2018 and <a href=\"https:\/\/merlinleonard.com\/en\/preference-center-cheklist\/\">there<\/a> after.<\/p>\n<h2 id=\"h-le-centre-de-pr-f-rences-de-communications-cl-de-vo-te-de-votre-respect-de-la-rgpd\">The Communications Preference Center is the cornerstone of your GDPR compliance<\/h2>\n<h3 id=\"h-question\">Question<\/h3>\n<p>How did Merlin\/Leonard build its preference center?<\/p>\n<h3 id=\"h-les-faits\">The Facts<\/h3>\n<p>GDPR has forced companies to rethink how they handle unsubscribing and migrate to a more constructed page that allows the visitor to set their consents and preferences.<\/p>\n<h3 id=\"h-la-solution\">The solution<\/h3>\n<p>The preference center we have adopted at Merlin\/Leonard aims to :<\/p>\n<ul>\n<li>have a tone that is consistent with Merlin\/Leonard&#8217;s personality,<\/li>\n<li>allow the visitor to fill in\/correct their personal information (and to be able to change their email)<\/li>\n<li>to define his communication preferences, i.e. the topics on which they want Merlin\/Leonard to communicate to,<\/li>\n<li>and above all, to specify their consents: what types of communication they authorize Merlin\/Leonard to send them,<\/li>\n<li>to manage a break in communications,<\/li>\n<li>or to exercise their right to information,<\/li>\n<li>but also to exercise their right to be forgotten,<\/li>\n<li>and finally to unsubscribe from all communications<\/li>\n<\/ul>\n<p>We take you on a tour of the underground of our &#8220;Giant Registry of Preferences and Rights&#8221; in this video. Enjoy the journey!<\/p>\n<p>Want to find more magical ideas for your forms?\u00a0 Discover how to <a href=\"https:\/\/merlinleonard.com\/en\/supercharge-your-marketo-forms-2\/\">\u00a0supercharge your forms!<\/a><\/p>\n<h2>Our other GDPR articles<\/h2>\n<div class=\"su-image-carousel  su-image-carousel-columns-4 su-image-carousel-has-spacing su-image-carousel-crop su-image-carousel-crop-2-1 su-image-carousel-has-outline su-image-carousel-adaptive su-image-carousel-slides-style-minimal su-image-carousel-controls-style-dark su-image-carousel-align-center\" style=\"max-width:100%\" data-flickity-options='{\"groupCells\":true,\"cellSelector\":\".su-image-carousel-item\",\"adaptiveHeight\":false,\"cellAlign\":\"left\",\"prevNextButtons\":true,\"pageDots\":true,\"autoPlay\":5000,\"imagesLoaded\":true,\"contain\":true,\"selectedAttraction\":0.025,\"friction\":0.28}' id=\"su_image_carousel_69e0882b2584d\"><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/communications-preference-center-merlin-leonard\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"GDPR: Visit of Merlin\/Leonard Communications Preference Center\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1.png\" class=\"\" alt=\"Marketo Office Hours : one hour of free support on MArketo with Sylvain Davril, Marketo expert since 2012\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1.png 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>GDPR: Visit of Merlin\/Leonard Communications Preference Center<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/gdpr-is-2-years-old-taking-stock-and-setting-up-the-preference-center\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"GDPR is 2 years old: quick review and setup of the preference center\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Le-RGPD-a-2-ans-Bilan-et-mise-en-place-du-centre-de-preference.png\" class=\"\" alt=\"GDPR is 2 years old - Review and implementation of the preference center\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Le-RGPD-a-2-ans-Bilan-et-mise-en-place-du-centre-de-preference.png 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Le-RGPD-a-2-ans-Bilan-et-mise-en-place-du-centre-de-preference-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>GDPR is 2 years old: quick 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class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/gdpr-and-data-security-in-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"GDPR and data security in 2022\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/MLOH20220505-Secu_RGPD_Titre_EN_1920x1080-1024x576.png\" class=\"\" alt=\"data security and GDPR\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/MLOH20220505-Secu_RGPD_Titre_EN_1920x1080-1024x576.png 1024w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/MLOH20220505-Secu_RGPD_Titre_EN_1920x1080-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/MLOH20220505-Secu_RGPD_Titre_EN_1920x1080-768x432.png 768w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/MLOH20220505-Secu_RGPD_Titre_EN_1920x1080-1536x864.png 1536w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/MLOH20220505-Secu_RGPD_Titre_EN_1920x1080-600x338.png 600w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/MLOH20220505-Secu_RGPD_Titre_EN_1920x1080-e1695225587657.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span>GDPR and data security in 2022<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/preference-center-cheklist\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"The preference center: the gateway to the customer experience\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2018\/09\/RGPD-Centre-de-preferences-checklist.png\" class=\"\" alt=\"GDPR Preference center checklist\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2018\/09\/RGPD-Centre-de-preferences-checklist.png 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2018\/09\/RGPD-Centre-de-preferences-checklist-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>The preference center: the gateway to the customer experience<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/gdpr-compliance-quiz-take-the-ultimate-quiz-with-leonard\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"GDPR compliance quiz: take the ultimate quiz with L\u00e9onard!\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Quiz-de-conformite-RGPD-avec-Leonard.jpg\" class=\"\" alt=\"GDPR compliance quiz\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Quiz-de-conformite-RGPD-avec-Leonard.jpg 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Quiz-de-conformite-RGPD-avec-Leonard-300x168.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>GDPR compliance quiz: take the ultimate quiz with L\u00e9onard!<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/guardians-of-data-a-historical-look-at-gdpr\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"[Infographic] &#8211; GUARDIANS OF DATA &#8211;  A HISTORICAL LOOK AT GDPR\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/2.png\" class=\"\" alt=\"GDPR Data Protection Infographic\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/2.png 600w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/2-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><span>[Infographic] &#8211; GUARDIANS OF DATA &#8211;  A HISTORICAL LOOK AT GDPR<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/preference-center-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"[Infographic] &#8211; GDPR Compliance checklist\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2018\/09\/RGPD-Centre-de-preferences-checklist.png\" class=\"\" alt=\"GDPR Preference center checklist\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2018\/09\/RGPD-Centre-de-preferences-checklist.png 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2018\/09\/RGPD-Centre-de-preferences-checklist-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>[Infographic] &#8211; GDPR Compliance checklist<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/consent-gpdr-5-ideas-for-turning-your-center-of-preferences-to-your-benefit\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"GDPR consent: 5 ideas to turn your preference center to your advantage!\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Consentement-RGPD.png\" class=\"\" alt=\"GDPR consent\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Consentement-RGPD.png 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Consentement-RGPD-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>GDPR consent: 5 ideas to turn your preference center to your advantage!<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/gdpr-what-we-expect-how-to-prepare\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"GDPR: what to expect and how to prepare?\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2017\/06\/RGPD-ce-qui-nous-attend-et-comment-se-preparer.png\" class=\"\" alt=\"GDPR - what to expect and how to prepare\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2017\/06\/RGPD-ce-qui-nous-attend-et-comment-se-preparer.png 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2017\/06\/RGPD-ce-qui-nous-attend-et-comment-se-preparer-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>GDPR: what to expect and how to prepare?<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/deciphering-the-gdpr-full-form-venturing-into-merlin-leonards-communication-preference-centre-through-marketos-office-hours\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Deciphering the GDPR Full Form: Venturing into Merlin\/Leonard&#8217;s Communication Preference Centre\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1.png\" class=\"\" alt=\"Marketo Office Hours : one hour of free support on MArketo with Sylvain Davril, Marketo expert since 2012\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1.png 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>Deciphering the GDPR Full Form: Venturing into Merlin\/Leonard&#8217;s Communication Preference Centre<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/how-to-implement-gdpr-compliance-in-b2b-marketing-through-a-robust-preference-centre_gdpr_\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"How to Implement GDPR Compliance in B2B Marketing through a Robust Preference Centre\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips-1024x576.jpg\" class=\"\" alt=\"Marketo Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips-1024x576.jpg 1024w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips-300x169.jpg 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips-768x432.jpg 768w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips-1536x864.jpg 1536w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips-600x338.jpg 600w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span>How to Implement GDPR Compliance in B2B Marketing through a Robust Preference Centre<\/span><\/a><\/div><\/div><\/div><script id=\"su_image_carousel_69e0882b2584d_script\">if(window.SUImageCarousel){setTimeout(function() {window.SUImageCarousel.initGallery(document.getElementById(\"su_image_carousel_69e0882b2584d\"))}, 0);}var su_image_carousel_69e0882b2584d_script=document.getElementById(\"su_image_carousel_69e0882b2584d_script\");if(su_image_carousel_69e0882b2584d_script){su_image_carousel_69e0882b2584d_script.parentNode.removeChild(su_image_carousel_69e0882b2584d_script);}<\/script>\n<h2 id=\"h-rejoignez-nous-aux-office-hours\">Join us for Office Hours \ud83d\ude09<\/h2>\n<p>One hour every Fridays to ask all your questions and share around Marketo best practices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to build a GDPR-compliant communications preference center with Marketo? How to limit unsubscribes&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Merlin\/Leonard preference center","_yoast_wpseo_linkdex":65,"_yoast_wpseo_content_score":60,"inline_featured_image":false,"footnotes":""},"categories":[24,25],"tags":[31,35,42,47],"technology":[54],"class_list":["post-653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","category-virtual-roundtables","tag-data-quality","tag-gdpr","tag-marketing-automation","tag-marketing-office-hours","technology-marketo"],"acf":{"rsrc_module":null,"meta_duration":45,"meta_difficulty":"dif-expert","modules_bottom":[{"acf_fc_layout":"sidebar_marketo_form_cta","cta_sidebar":"Register for Marketo Office Hours","padding_t":"pt-medium","padding_t_copier":"pb-medium","bg":"bg-white"}],"post_or_page":2599,"agenda_shortcode":"[mktoagenda formid=\"2030\" button_text=\"Subscribe\" form_title=\"Subscribe\" focus_area=\"officehours\"]<script src=\"\/\/go.merlinleonard.com\/js\/forms2\/js\/forms2.min.js\"><\/script><form id=\"mktoForm_2030\"><\/form><script>MktoForms2.loadForm(\"\/\/go.merlinleonard.com\", \"380-REU-819\", 2030);<\/script>[\/mktoagenda]","post_featured_image_style":"normal","ressources_video":"","post_subtitle":"Marketo Office Hours - 22\/11\/2019","modules":[{"acf_fc_layout":"mod_video","mod_video__embedcode":"<div style=\"width:100%; height:0; position: relative; padding-bottom:56.25%\"><iframe src=\"https:\/\/videos.merlinleonard.com\/v.ihtml\/player.html?token=1fca26dca48fc231010a98921308bfac&amp;source=embed&amp;photo%5fid=68121055\" style=\"width:100%; height:100%; position: absolute; top: 0; left: 0;\" frameborder=\"0\" border=\"0\" scrolling=\"no\" 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