{"id":614,"date":"2021-02-12T08:25:43","date_gmt":"2021-02-12T07:25:43","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=614"},"modified":"2024-11-21T14:58:54","modified_gmt":"2024-11-21T13:58:54","slug":"marketo-office-hours-special-marketing-ops-22-01-21-2","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/marketo-office-hours-special-marketing-ops-22-01-21-2\/","title":{"rendered":"Marketing OPS – Team organization"},"content":{"rendered":"

This session was dedicated to the organization of Marketing Ops teams<\/strong> and in particular how managers manage the intrinsic changes in a company: turnover, new positions, adoption of new tools, training, etc…<\/p>\n

Sylvain welcomed B\u00e9atrice Loriot, founder of B\u00e9autiful Numbers<\/a> and St\u00e9phane Antona, Head of Marketing at Appian Corporation to share various and enriching experiences.<\/p>\n

Actions to be taken when taking up a new position or starting a new mission<\/h2>\n

Whether it’s the arrival of a new position or the beginning of a new mission, certain actions must be taken in order to ensure a good adaptation and progression of the marketing teams in place.<\/p>\n

Raising the bar when a new tool arrives without a prior strategy<\/h2>\n

It is not uncommon to see companies rushing to use this or that tool in order to “save the day” without having established a deployment and adoption plan beforehand. The speakers offer us their keys to managing these situations.<\/p>\n

Build a marketing plan<\/h2>\n

Some good practices and essential elements to build your plan.<\/p>\n

Organization of an operational marketing team<\/h2>\n

How to organize your marketing department and what are the responsibilities of each member of an operational team?<\/p>\n

Example of a Marketing Ops team organization<\/h2>\n

Through rich learning experiences, our two speakers were able to identify several types of Marketing Ops teams.<\/p>\n

Marketing Ops Role<\/h2>\n

What should or should not be a Marketing Ops and how to avoid drifting.<\/p>\n

Marketing Ops prerequisites before getting into Marketing Automation<\/h2>\n

Actions to be taken before starting the ” Marketing Automation ” project to ensure the success of this project.<\/p>\n

Join us for Marketo Office Hours \ud83d\ude09<\/h2>\n

Sylvain offers you one hour every Thursday to ask all your questions and share best practices in Marketo and Marketing Automation.<\/p>\n","protected":false},"excerpt":{"rendered":"

This session was dedicated to the organization of Marketing Ops teams and in particular…<\/p>\n","protected":false},"author":2,"featured_media":3128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":60,"inline_featured_image":false,"footnotes":""},"categories":[24,25],"tags":[42,49,43,47],"technology":[],"class_list":["post-614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","category-virtual-roundtables","tag-marketing-automation","tag-marketing-ops-organization","tag-marketing-stack","tag-marketing-office-hours"],"acf":{"rsrc_module":null,"meta_duration":50,"meta_difficulty":"dif-expert","modules_bottom":[{"acf_fc_layout":"sidebar_marketo_form_cta","cta_sidebar":"Register for Marketo Office Hours","padding_t":"pt-medium","padding_t_copier":"pb-medium","bg":"bg-white"}],"post_or_page":"","agenda_shortcode":"[mktoagenda formid=\"2030\" button_text=\"Subscribe\" form_title=\"Subscribe\" focus_area=\"officehours\"]