{"id":608,"date":"2021-02-25T08:19:41","date_gmt":"2021-02-25T07:19:41","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=608"},"modified":"2023-04-16T23:38:14","modified_gmt":"2023-04-16T21:38:14","slug":"why-you-must-improve-data-quality","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/why-you-must-improve-data-quality\/","title":{"rendered":"Why do you need to improve data quality?"},"content":{"rendered":"

If you read the specialized press, you must know that data<\/strong> is the new grail of business. However, the data collected from customers and prospects must be of good quality… How can you ensure a great customer experience if your databases are filled with bad data? This scourge can have serious financial consequences and fighting it has now become essential for companies. At M\/L, Leonard and Merlin have implemented their best automation formulas to defeat bad data – aka evil – and improve data quality.<\/p>\n

But nothing better than a few numbers to illustrate the problem:<\/p>\n

25%<\/strong> of critical data in the largest companies is incorrect<\/p>\n

45%<\/strong> of contacts in CRM and B2B marketing databases are obsolete<\/p>\n

40%<\/strong> of resumes published on Linkedin are false or contain erroneous information<\/p>\n

30%<\/strong> of a company’s data changes within 12 months.<\/p>\n

Sources : Nomination<\/p>\n

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\"Chiffres<\/a>
Data Quality Fact sheet: why improving data quality is important.<\/figcaption><\/figure>\n<\/div>\n

Find out why it’s important to improve data quality right now.<\/p>\n

Sign up for the Data Quality program: 11 exclusive contents to understand the topic and know how to fight the hydra of poor data quality!<\/p>\n

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