{"id":6034,"date":"2026-02-23T11:06:36","date_gmt":"2026-02-23T10:06:36","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=6034"},"modified":"2026-02-23T11:06:36","modified_gmt":"2026-02-23T10:06:36","slug":"the-finder-bringing-structure-to-team-collaboration","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/","title":{"rendered":"The Finder: Bringing Structure to Team Collaboration"},"content":{"rendered":"<p>In every marketing automation platform, there comes a point where the real question is no longer \u201cHow do I build a campaign?\u201d<\/p>\n<p>But rather:<\/p>\n<p><strong>How do we prevent chaos as the team grows?<\/strong><\/p>\n<p>Scattered assets, duplicate workflows, unclear permissions, campaigns nobody can find \u2014 we\u2019ve all seen instances slowly turning into a maze.<\/p>\n<p>Paminga\u2019s <strong>Finder<\/strong> is designed to solve exactly that.<\/p>\n<h2>A Clear Hierarchy \u2014 Without Forcing You<\/h2>\n<p>The Finder is accessible everywhere in Paminga. It structures your environment with:<\/p>\n<ul>\n<li>Workspaces<\/li>\n<li>Folders<\/li>\n<li>Subfolders<\/li>\n<li>Campaigns<\/li>\n<\/ul>\n<p>And within campaigns:<\/p>\n<ul>\n<li>Workflows<\/li>\n<li>Assets (emails, landing pages, forms, lists\u2026)<\/li>\n<li>Tokens<\/li>\n<\/ul>\n<p>Important: nothing is mandatory.<\/p>\n<p>You can create everything at root level if you want. But the moment you work as a team, the Finder becomes a game changer.<\/p>\n<h2>Workspaces: Structure by Region, Brand or Business Unit<\/h2>\n<p>You can create as many workspaces as needed:<\/p>\n<ul>\n<li>Europe<\/li>\n<li>Americas<\/li>\n<li>APAC<\/li>\n<li>Brands<\/li>\n<li>Business units<\/li>\n<\/ul>\n<p>At no additional cost.<\/p>\n<p>Each workspace can be shared with specific teams or users. Permissions are granular \u2014 you can grant access:<\/p>\n<ul>\n<li>to a full workspace<\/li>\n<li>to a specific folder<\/li>\n<li>even to a single campaign<\/li>\n<\/ul>\n<p>Limiting access to one campaign might be rare\u2026 but it\u2019s possible.<\/p>\n<h2>A Structure Built for Performance<\/h2>\n<p>A strong structure typically looks like this:<\/p>\n<h3>1) Center of Excellence<\/h3>\n<p>Email templates, landing pages, forms, reusable workflows\u2026<\/p>\n<h3>2) Marketing Campaigns<\/h3>\n<ul>\n<li><strong>Always-on<\/strong> (contact forms, downloads, newsletters\u2026)<\/li>\n<li><strong>Calendar-driven<\/strong> (webinars, events, promotions)<\/li>\n<\/ul>\n<h3>3) Operational Campaigns<\/h3>\n<p>Lifecycle management, preference center, automation processes<\/p>\n<h3>4) Test Folder<\/h3>\n<p>To experiment without polluting production.<\/p>\n<p>This prevents mixing permanent operational campaigns with time-based marketing initiatives.<\/p>\n<h2>The Power of Cloning (and Tokens)<\/h2>\n<p>One of the strongest productivity boosters: cloning.<\/p>\n<p>You can clone:<\/p>\n<ul>\n<li>an entire campaign<\/li>\n<li>a folder with all campaigns inside<\/li>\n<\/ul>\n<p>Everything is duplicated:<\/p>\n<ul>\n<li>assets<\/li>\n<li>workflows<\/li>\n<li>configuration<\/li>\n<\/ul>\n<p>Combine that with smart use of <strong>tokens<\/strong> at different hierarchy levels.<\/p>\n<p>For example, for a webinar:<\/p>\n<ul>\n<li>title<\/li>\n<li>date<\/li>\n<li>description<\/li>\n<li>registration link<\/li>\n<\/ul>\n<p>Clone the campaign. Update the tokens. All emails and landing pages update instantly.<\/p>\n<p>That\u2019s how marketing automation becomes a scalable system \u2014 not a manual rebuild every time.<\/p>\n<h2>Cross-Navigation by Asset Type<\/h2>\n<p>You can navigate:<\/p>\n<ul>\n<li>through the Finder hierarchy<\/li>\n<li>or through asset-based views (emails, landing pages, workflows\u2026)<\/li>\n<\/ul>\n<p>Assets display their hierarchical location. Unsorted assets are immediately visible.<\/p>\n<p>Nothing gets lost.<\/p>\n<h2>Collaboration, Visibility, Control<\/h2>\n<p>The Finder is not just about organizing. It enables:<\/p>\n<ul>\n<li>clear team visibility<\/li>\n<li>controlled permissions<\/li>\n<li>standardized processes<\/li>\n<li>faster execution<\/li>\n<li>a scalable instance<\/li>\n<\/ul>\n<p>It turns marketing automation from a tool used by two specialists into a real collaborative platform.<\/p>\n<h2>In Summary<\/h2>\n<ul>\n<li>Flexible organization<\/li>\n<li>Granular permissions<\/li>\n<li>Fast cloning<\/li>\n<li>Hierarchical token management<\/li>\n<li>Clear navigation<\/li>\n<li>True team scalability<\/li>\n<\/ul>\n<p>Modern marketing automation is not just about features. It\u2019s about structure.<\/p>\n<p>And on that front, Paminga builds very solid foundations.<\/p>\n<h2>Discover our other Paminga Tips<\/h2>\n<div class=\"su-image-carousel  su-image-carousel-columns-4 su-image-carousel-has-spacing su-image-carousel-crop su-image-carousel-crop-2-1 su-image-carousel-has-outline su-image-carousel-adaptive su-image-carousel-slides-style-minimal su-image-carousel-controls-style-dark su-image-carousel-align-center\" style=\"max-width:100%\" data-flickity-options='{\"groupCells\":true,\"cellSelector\":\".su-image-carousel-item\",\"adaptiveHeight\":false,\"cellAlign\":\"left\",\"prevNextButtons\":true,\"pageDots\":true,\"autoPlay\":5000,\"imagesLoaded\":true,\"contain\":true,\"selectedAttraction\":0.025,\"friction\":0.28}' id=\"su_image_carousel_69d295239714a\"><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/paminga-permissions-smart-marketing-automation-control\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Paminga Permissions: giving the right access to the right people\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Paminga Permissions: giving the right access to the right people<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/centralize-your-brand-identity-with-brand-kits\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Centralize your Brand Identity with Brand Kits\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Centralize your Brand Identity with Brand Kits<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/your-social-media-icons-configured-once-and-for-all\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Your Social Media Icons, Configured Once and For All\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Your Social Media Icons, Configured Once and For All<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/web-tracking-listening-to-your-visitors-to-take-better-action\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Web tracking: listening to your visitors to take better action\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Web tracking: listening to your visitors to take better action<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"The Finder: Bringing Structure to Team Collaboration\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>The Finder: Bringing Structure to Team Collaboration<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/visualize-and-manage-your-campaigns-with-pamingas-graphic-workflows\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Visualize and manage your campaigns with Paminga&#8217;s graphic workflows\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Visualize and manage your campaigns with Paminga&#8217;s graphic workflows<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/paminga-forms-simple-on-the-surface-extremely-powerful-underneath\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Paminga Forms: simple on the surface, extremely powerful underneath\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Paminga Forms: simple on the surface, extremely powerful underneath<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/salesforce-synchronization-finally-simple-clean-and-manageable-with-paminga\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Salesforce integration &#8211; finally simple, clean, and manageable with Paminga\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Salesforce integration &#8211; finally simple, clean, and manageable with Paminga<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/schedule-your-social-media-posts-directly-from-your-map\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Schedule Your Social Media Posts Directly From Your MAP\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Schedule Your Social Media Posts Directly From Your MAP<\/span><\/a><\/div><\/div><\/div><script id=\"su_image_carousel_69d295239714a_script\">if(window.SUImageCarousel){setTimeout(function() {window.SUImageCarousel.initGallery(document.getElementById(\"su_image_carousel_69d295239714a\"))}, 0);}var su_image_carousel_69d295239714a_script=document.getElementById(\"su_image_carousel_69d295239714a_script\");if(su_image_carousel_69d295239714a_script){su_image_carousel_69d295239714a_script.parentNode.removeChild(su_image_carousel_69d295239714a_script);}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>In every marketing automation platform, there comes a point where the real question is&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[42,49,108,107],"technology":[106],"class_list":["post-6034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-marketing-automation","tag-marketing-ops-organization","tag-paminga","tag-paminga-tips","technology-paminga"],"acf":{"rsrc_module":null,"meta_duration":5,"meta_difficulty":"dif-beginner","post_subtitle":"Paminga Tip #05","modules":[{"acf_fc_layout":"mod_video","mod_video__embedcode":"<div style=\"width:100%; height:0; position: relative; padding-bottom:56.25%\"><iframe title=\"Video Player\" src=\"https:\/\/videos-en.merlinleonard.com\/v.ihtml\/player.html?token=a83e701dc320118fe8ab9464f6a7d354&source=embed&photo%5fid=123818073\" style=\"width:100%; height:100%; position: absolute; top: 0; left: 0;\" frameborder=\"0\" border=\"0\" scrolling=\"no\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Finder: Bringing Structure to Team Collaboration - Merlin\/Leonard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Finder: Bringing Structure to Team Collaboration\" \/>\n<meta property=\"og:description\" content=\"In every marketing automation platform, there comes a point where the real question is...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin\/Leonard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MerlinxLeonard\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T10:06:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" \/>\n\t<meta property=\"og:image:width\" content=\"710\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sylvain Davril\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sdavril\" \/>\n<meta name=\"twitter:site\" content=\"@MerlinxLeonard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvain Davril\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/\"},\"author\":{\"name\":\"Sylvain Davril\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/person\\\/93183ed8a72e1d4f8f4ca3c5a17f2589\"},\"headline\":\"The Finder: Bringing Structure to Team Collaboration\",\"datePublished\":\"2026-02-23T10:06:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/\"},\"wordCount\":472,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/11\\\/Paminga-Tips.png\",\"keywords\":[\"marketing automation\",\"marketing ops organization\",\"paminga\",\"paminga tips\"],\"articleSection\":[\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/\",\"name\":\"The Finder: Bringing Structure to Team Collaboration - Merlin\\\/Leonard\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/11\\\/Paminga-Tips.png\",\"datePublished\":\"2026-02-23T10:06:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/#primaryimage\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/11\\\/Paminga-Tips.png\",\"contentUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/11\\\/Paminga-Tips.png\",\"width\":710,\"height\":400,\"caption\":\"Paminga Tips by Merlin\\\/Leonard - The Ultimate Playlist with Sylvain Davril\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/the-finder-bringing-structure-to-team-collaboration\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Finder: Bringing Structure to Team Collaboration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\",\"name\":\"Merlin\\\/Leonard\",\"description\":\"Merlin\\\/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience.&quot; en &quot;B2B marketing, strategy, automation and ABM: align technology with your objectives.\",\"publisher\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\"},\"alternateName\":\"M\\\/L\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\",\"name\":\"Merlin\\\/Leonard\",\"alternateName\":\"M\\\/L\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/merlinleonard-logo-court-carre.png\",\"contentUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/merlinleonard-logo-court-carre.png\",\"width\":139,\"height\":129,\"caption\":\"Merlin\\\/Leonard\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MerlinxLeonard\\\/\",\"https:\\\/\\\/x.com\\\/MerlinxLeonard\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/merlin-lonard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/person\\\/93183ed8a72e1d4f8f4ca3c5a17f2589\",\"name\":\"Sylvain Davril\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g\",\"caption\":\"Sylvain Davril\"},\"description\":\"For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.\",\"sameAs\":[\"https:\\\/\\\/merlinleonard.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sylvaindavril\\\/\",\"https:\\\/\\\/x.com\\\/sdavril\",\"https:\\\/\\\/videos.merlinleonard.com\\\/\"],\"gender\":\"homme\",\"knowsAbout\":[\"Marketo\",\"Marketing Automation\"],\"knowsLanguage\":[\"Anglais\",\"Fran\u00e7ais\"],\"jobTitle\":\"Leonard & Marketo Architecte\",\"worksFor\":\"Merlin\\\/Leonard\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Finder: Bringing Structure to Team Collaboration - Merlin\/Leonard","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/","og_locale":"en_US","og_type":"article","og_title":"The Finder: Bringing Structure to Team Collaboration","og_description":"In every marketing automation platform, there comes a point where the real question is...","og_url":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/","og_site_name":"Merlin\/Leonard","article_publisher":"https:\/\/www.facebook.com\/MerlinxLeonard\/","article_published_time":"2026-02-23T10:06:36+00:00","og_image":[{"width":710,"height":400,"url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png","type":"image\/png"}],"author":"Sylvain Davril","twitter_card":"summary_large_image","twitter_creator":"@sdavril","twitter_site":"@MerlinxLeonard","twitter_misc":{"Written by":"Sylvain Davril","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/#article","isPartOf":{"@id":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/"},"author":{"name":"Sylvain Davril","@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/person\/93183ed8a72e1d4f8f4ca3c5a17f2589"},"headline":"The Finder: Bringing Structure to Team Collaboration","datePublished":"2026-02-23T10:06:36+00:00","mainEntityOfPage":{"@id":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/"},"wordCount":472,"commentCount":0,"publisher":{"@id":"https:\/\/merlinleonard.com\/en\/#organization"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/#primaryimage"},"thumbnailUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png","keywords":["marketing automation","marketing ops organization","paminga","paminga tips"],"articleSection":["Videos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/","url":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/","name":"The Finder: Bringing Structure to Team Collaboration - Merlin\/Leonard","isPartOf":{"@id":"https:\/\/merlinleonard.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/#primaryimage"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/#primaryimage"},"thumbnailUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png","datePublished":"2026-02-23T10:06:36+00:00","breadcrumb":{"@id":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/#primaryimage","url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png","contentUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png","width":710,"height":400,"caption":"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril"},{"@type":"BreadcrumbList","@id":"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/merlinleonard.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Finder: Bringing Structure to Team Collaboration"}]},{"@type":"WebSite","@id":"https:\/\/merlinleonard.com\/en\/#website","url":"https:\/\/merlinleonard.com\/en\/","name":"Merlin\/Leonard","description":"Merlin\/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience.&quot; en &quot;B2B marketing, strategy, automation and ABM: align technology with your objectives.","publisher":{"@id":"https:\/\/merlinleonard.com\/en\/#organization"},"alternateName":"M\/L","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/merlinleonard.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/merlinleonard.com\/en\/#organization","name":"Merlin\/Leonard","alternateName":"M\/L","url":"https:\/\/merlinleonard.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/merlinleonard-logo-court-carre.png","contentUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/merlinleonard-logo-court-carre.png","width":139,"height":129,"caption":"Merlin\/Leonard"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MerlinxLeonard\/","https:\/\/x.com\/MerlinxLeonard","https:\/\/www.linkedin.com\/company\/merlin-lonard\/"]},{"@type":"Person","@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/person\/93183ed8a72e1d4f8f4ca3c5a17f2589","name":"Sylvain Davril","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g","caption":"Sylvain Davril"},"description":"For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.","sameAs":["https:\/\/merlinleonard.com","https:\/\/www.linkedin.com\/in\/sylvaindavril\/","https:\/\/x.com\/sdavril","https:\/\/videos.merlinleonard.com\/"],"gender":"homme","knowsAbout":["Marketo","Marketing Automation"],"knowsLanguage":["Anglais","Fran\u00e7ais"],"jobTitle":"Leonard & Marketo Architecte","worksFor":"Merlin\/Leonard"}]}},"_links":{"self":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts\/6034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/comments?post=6034"}],"version-history":[{"count":1,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts\/6034\/revisions"}],"predecessor-version":[{"id":6035,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts\/6034\/revisions\/6035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/media\/5962"}],"wp:attachment":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/media?parent=6034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/categories?post=6034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/tags?post=6034"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/technology?post=6034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}