Marketing automation is a mature market. So are the promises.<\/p>\n
What makes the difference today is not an additional AI feature, but the ability to execute quickly, cleanly, and measure your actions with confidence.<\/p>\n
In this first demo, I’ll give you a guided tour of Paminga, a recent marketing automation solution built on modern architecture and designed to be both powerful and easy to use.<\/p>\n
My name is Sylvain Davril, founder of Merlin\/Leonard.
\nI was a Marketo partner for 14 years and have been a Paminga partner for several months now.<\/p>\n
Why did I make this choice?
\nBecause some customers are now looking for a modern alternative, and because I wanted to test the solution for myself: I am currently migrating our internal use of Marketo to Paminga.<\/p>\n
This webinar is the first in a monthly series.
\nThe goal is to start with the basics and then gradually move on to more advanced campaigns.<\/p>\n
We start with the fundamentals, which determine everything else:<\/p>\n
Next, we build an initial “Always On” campaign:<\/p>\n
Salesforce synchronization in Paminga is based on an interesting approach:
\nPaminga retrieves the Salesforce data model and allows you to decide, field by field:<\/p>\n
One very useful feature in the demo: if a field exists in Salesforce but not yet in Paminga, it can be created directly from the interface<\/strong>, without any complex manipulation.<\/p>\n When it comes to a list value field, Paminga automatically detects it and prompts you to configure a clean mapping, thus avoiding data inconsistencies.<\/p>\n Another key point in the project: synchronization errors are clearly explained<\/strong>. From a Paminga workflow, it is possible to:<\/p>\n CRM synchronization is therefore designed as a central foundation, not as a simple peripheral integration.<\/p>\n Paminga offers all the fundamentals expected for database management:<\/p>\n This ability to clean up is far from insignificant when you want to maintain a database that remains readable over time.<\/p>\n Paminga also allows you to create Custom Objects<\/strong>, with relationship management, including many-to-many<\/em> relationships.<\/p>\n The goal is to be able to integrate business objects (contracts, projects, assets, subscriptions, etc.) into Paminga, whether they come from CRM or a data warehouse, and then use them in segmentations and workflows.<\/p>\n Tracking is often the weak point of many platforms.<\/p>\n With Paminga, installing a tracker on the site allows you to natively collect:<\/p>\n These signals can then be used to segment, score, and trigger marketing actions without any heavy integration.<\/p>\n Engagement data can also be displayed in Salesforce, giving sales teams a clear view of marketing interactions.<\/p>\n The demo continues with the implementation of a very concrete “Always On” campaign.<\/p>\n Objective: trigger a pop-up on a content page, collect an email address, then enroll the person in a nurturing program.<\/p>\n CTAs (pop-ups, inline, scroll, etc.) are created in an editor that is common to all assets: forms, emails, and landing pages use the same editing logic. Native conditional content For users accustomed to older solutions, this eliminates the need for specific languages and greatly simplifies customization.<\/p>\n Paminga forms allow you to:<\/p>\n The nurturing presented is based on a simple and clear logic, with emails spaced out over time and the possibility of defining success objectives.<\/p>\n Paminga offers several scores (profile, activity, engagement). For the lead lifecycle, the approach shown consists of rebuilding a complete logic using workflows, offering flexibility similar to that found on Marketo.<\/p>\n At the end of this first demo:<\/p>\n This demo kicks off a series of monthly webinars, each dedicated to a specific use case or building block.<\/p>\n If you would like a personalized demo<\/strong> focused on your challenges (CRM, tracking, forms, lifecycle, ABM, etc.), I would be happy to organize one.<\/p>\nExplicit error handling<\/h3>\n
\nThe demo shows a concrete example: a Lead Status<\/em> value in French in Salesforce does not match the English value configured in Paminga. The error is immediately identifiable and correctable.<\/p>\nCRM actions from workflows<\/h3>\n
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2. Database: maintaining a clean and scalable model<\/h2>\n
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Custom Objects<\/h3>\n
3. Tracking: an often underestimated foundation<\/h2>\n
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CRM visibility<\/h3>\n
4. An “Always On” campaign: from pop-ups to nurturing<\/h2>\n
CTA and unified editor<\/h3>\n
\nThis significantly reduces the learning curve and improves campaign consistency.<\/p>\n
\nA key feature is the ability to make any element conditional<\/strong> (section, line, component) without scripting.<\/p>\nForms and nurturing<\/h3>\n
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5. Scoring and lead lifecycle: a solid foundation, still evolving<\/h2>\n
\nThe configuration is deliberately simple, even if some mechanics are still being improved, particularly the dynamic management of point loss when attributes change.<\/p>\nKey takeaways<\/h2>\n
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What now?<\/h2>\n