{"id":5975,"date":"2026-01-09T08:04:31","date_gmt":"2026-01-09T07:04:31","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=5975"},"modified":"2026-02-23T10:33:51","modified_gmt":"2026-02-23T09:33:51","slug":"centralize-your-brand-identity-with-brand-kits","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/centralize-your-brand-identity-with-brand-kits\/","title":{"rendered":"Centralize your Brand Identity with Brand Kits"},"content":{"rendered":"<h2>Keeping brand consistency shouldn\u2019t slow you down<\/h2>\n<p>Logos, colors, fonts, buttons, form styles\u2026<\/p>\n<p>Maintaining a consistent brand identity across emails, landing pages, CTAs and forms is critical \u2014 but in most marketing automation platforms, it quickly becomes painful.<\/p>\n<p>A small change in the brand guidelines can turn into:<\/p>\n<ul>\n<li>dozens of emails to update,<\/li>\n<li>landing pages to edit one by one,<\/li>\n<li>forms scattered everywhere with embedded CSS.<\/li>\n<\/ul>\n<p>This is exactly where <strong>Paminga Brand Kits<\/strong> make a real difference.<\/p>\n<h2>What is the Brand Kit in Paminga?<\/h2>\n<p>The Brand Kit is a <strong>centralized brand management feature<\/strong> available in the Marketing Center.<\/p>\n<p>It allows you to define \u2014 once \u2014 the visual rules that will automatically apply to all your marketing assets.<\/p>\n<p>You can create <strong>as many Brand Kits as you need<\/strong>:<\/p>\n<ul>\n<li>a light and a dark version,<\/li>\n<li>different brands or subsidiaries,<\/li>\n<li>event-specific or campaign-specific identities.<\/li>\n<\/ul>\n<p>Once applied, a Brand Kit controls the look &amp; feel of:<\/p>\n<ul>\n<li>emails,<\/li>\n<li>landing pages,<\/li>\n<li>calls to action,<\/li>\n<li>forms.<\/li>\n<\/ul>\n<h2>Centralized colors, with human-friendly names<\/h2>\n<p>In the Brand Kit, you can define:<\/p>\n<ul>\n<li>multiple color palettes,<\/li>\n<li>each color with a <strong>custom, readable name<\/strong>.<\/li>\n<\/ul>\n<p>Instead of working with hex codes everywhere, your teams select colors like:<\/p>\n<ul>\n<li>\u201cPrimary Blue\u201d<\/li>\n<li>\u201cAccent Yellow\u201d<\/li>\n<li>\u201cDark Background\u201d<\/li>\n<\/ul>\n<p>This may sound like a small detail, but it dramatically improves usability when building pages or emails.<\/p>\n<h2>Fonts fully managed at the source<\/h2>\n<p>Paminga allows you to define:<\/p>\n<ul>\n<li>6 heading levels,<\/li>\n<li>paragraph styles,<\/li>\n<li>link styles.<\/li>\n<\/ul>\n<p>For each style, you control:<\/p>\n<ul>\n<li>font family,<\/li>\n<li>weight, size,<\/li>\n<li>letter spacing and line height,<\/li>\n<li>color.<\/li>\n<\/ul>\n<p>All of this is managed <strong>centrally<\/strong>, meaning one change propagates instantly to every asset using the Brand Kit.<\/p>\n<p>For emails, where font availability is always a constraint, Paminga lets you define safe fallback fonts to ensure consistent rendering across inboxes.<\/p>\n<h2>Buttons, backgrounds and hover states<\/h2>\n<p>The Brand Kit also lets you define:<\/p>\n<ul>\n<li>primary and secondary buttons,<\/li>\n<li>background colors,<\/li>\n<li>hover behaviors,<\/li>\n<li>borders and radius.<\/li>\n<\/ul>\n<p>This ensures that every CTA behaves and looks the same \u2014 without relying on manual styling or duplicated templates.<\/p>\n<h2>Forms without global CSS headaches<\/h2>\n<p>Forms are usually the biggest pain point in marketing automation platforms.<\/p>\n<p>Traditionally, teams create <strong>global forms<\/strong> just to centralize CSS.<\/p>\n<p>With Paminga, the Brand Kit already does this job.<\/p>\n<p>You can define:<\/p>\n<ul>\n<li>text fields,<\/li>\n<li>radio buttons and checkboxes,<\/li>\n<li>error messages,<\/li>\n<li>borders, colors, spacing and radius.<\/li>\n<\/ul>\n<p>When you update the Brand Kit, <strong>all forms update automatically<\/strong>, across the entire platform.<\/p>\n<p>This removes one of the main reasons for maintaining complex global forms.<\/p>\n<h2>One click to switch\u2026 safely<\/h2>\n<p>Every asset (email, LP, CTA, form) lets you:<\/p>\n<ul>\n<li>select a Brand Kit,<\/li>\n<li>switch from one kit to another in one click (for example from light to dark).<\/li>\n<\/ul>\n<p>Before applying changes globally, Paminga requires you to <strong>publish<\/strong> the Brand Kit.<\/p>\n<p>You are explicitly warned about the number of assets that will be impacted \u2014 so nothing happens by accident.<\/p>\n<h2>Why it matters<\/h2>\n<p>Brand Kits are not just a design feature.<\/p>\n<p>They are a <strong>governance and scalability feature<\/strong>.<\/p>\n<p>They allow marketing teams to:<\/p>\n<ul>\n<li>move faster,<\/li>\n<li>reduce technical debt,<\/li>\n<li>keep brand consistency without friction,<\/li>\n<li>adapt quickly when brand guidelines evolve.<\/li>\n<\/ul>\n<p>In short: fewer manual updates, fewer errors, and much more peace of mind.<\/p>\n<h2>Discover our other Paminga Tips<\/h2>\n<div class=\"su-image-carousel  su-image-carousel-columns-4 su-image-carousel-has-spacing su-image-carousel-crop su-image-carousel-crop-2-1 su-image-carousel-has-outline su-image-carousel-adaptive su-image-carousel-slides-style-minimal su-image-carousel-controls-style-dark su-image-carousel-align-center\" style=\"max-width:100%\" data-flickity-options='{\"groupCells\":true,\"cellSelector\":\".su-image-carousel-item\",\"adaptiveHeight\":false,\"cellAlign\":\"left\",\"prevNextButtons\":true,\"pageDots\":true,\"autoPlay\":5000,\"imagesLoaded\":true,\"contain\":true,\"selectedAttraction\":0.025,\"friction\":0.28}' id=\"su_image_carousel_69e9fc9e62122\"><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/salesforce-synchronization-finally-simple-clean-and-manageable-with-paminga\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Salesforce integration &#8211; finally simple, clean, and manageable with Paminga\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Salesforce integration &#8211; finally simple, clean, and manageable with Paminga<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/paminga-permissions-smart-marketing-automation-control\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Paminga Permissions: giving the right access to the right people\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Paminga Permissions: giving the right access to the right people<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/the-finder-bringing-structure-to-team-collaboration\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"The Finder: Bringing Structure to Team Collaboration\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>The Finder: Bringing Structure to Team Collaboration<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/web-tracking-listening-to-your-visitors-to-take-better-action\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Web tracking: listening to your visitors to take better action\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Web tracking: listening to your visitors to take better action<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/paminga-forms-simple-on-the-surface-extremely-powerful-underneath\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Paminga Forms: simple on the surface, extremely powerful underneath\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Paminga Forms: simple on the surface, extremely powerful underneath<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/visualize-and-manage-your-campaigns-with-pamingas-graphic-workflows\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Visualize and manage your campaigns with Paminga&#8217;s graphic workflows\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Visualize and manage your campaigns with Paminga&#8217;s graphic workflows<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/schedule-your-social-media-posts-directly-from-your-map\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Schedule Your Social Media Posts Directly From Your MAP\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Schedule Your Social Media Posts Directly From Your MAP<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/your-social-media-icons-configured-once-and-for-all\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Your Social Media Icons, Configured Once and For All\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Your Social Media Icons, Configured Once and For All<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/centralize-your-brand-identity-with-brand-kits\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Centralize your Brand Identity with Brand Kits\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"400\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png\" class=\"\" alt=\"Paminga Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips.png 710w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-300x169.png 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Paminga-Tips-600x338.png 600w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><span>Centralize your Brand Identity with Brand Kits<\/span><\/a><\/div><\/div><\/div><script id=\"su_image_carousel_69e9fc9e62122_script\">if(window.SUImageCarousel){setTimeout(function() {window.SUImageCarousel.initGallery(document.getElementById(\"su_image_carousel_69e9fc9e62122\"))}, 0);}var su_image_carousel_69e9fc9e62122_script=document.getElementById(\"su_image_carousel_69e9fc9e62122_script\");if(su_image_carousel_69e9fc9e62122_script){su_image_carousel_69e9fc9e62122_script.parentNode.removeChild(su_image_carousel_69e9fc9e62122_script);}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Keeping brand consistency shouldn\u2019t slow you down Logos, colors, fonts, buttons, form styles\u2026 Maintaining&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"brand kit","_yoast_wpseo_linkdex":77,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[46,108,107],"technology":[106],"class_list":["post-5975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-assets-brand-kits","tag-paminga","tag-paminga-tips","technology-paminga"],"acf":{"rsrc_module":null,"meta_duration":5,"meta_difficulty":"dif-beginner","modules_bottom":[{"acf_fc_layout":"video","iframe":"<div data-cta-id=\"a44a61c2-6c10-426f-b653-0c9d96bb610f\" class=\"paminga-cta\">\r\n  <script type=\"text\/javascript\" src=\"https:\/\/cta.paminga.com\/cta.js\" crossOrigin=\"anonymous\"><\/script>\r\n<\/div>","padding_t":"pt-medium","padding_b":"pb-medium","bg":"bg-white"}],"post_or_page":5992,"agenda_shortcode":"","post_featured_image_style":"normal","ressources_video":"","post_subtitle":"Paminga Tip #04","modules":[{"acf_fc_layout":"mod_video","mod_video__embedcode":"<div style=\"width:100%; height:0; position: relative; padding-bottom:56.25%\"><iframe title=\"Video Player\" src=\"https:\/\/videos-en.merlinleonard.com\/v.ihtml\/player.html?token=752fe96237613337728d12e8e3686a83&source=embed&photo%5fid=122045658\" style=\"width:100%; height:100%; position: absolute; top: 0; left: 0;\" frameborder=\"0\" border=\"0\" scrolling=\"no\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paminga Brand Kit: Centralize Your Brand in Marketing 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