{"id":595,"date":"2021-03-11T08:05:06","date_gmt":"2021-03-11T07:05:06","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=595"},"modified":"2024-11-21T14:58:44","modified_gmt":"2024-11-21T13:58:44","slug":"marketo-office-hours-special-email-creation-in-marketo-29-03-05","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/marketo-office-hours-special-email-creation-in-marketo-29-03-05\/","title":{"rendered":"Email creation in Marketo"},"content":{"rendered":"

This session was dedicated to tips and best practices around email creation in Marketo<\/strong>.<\/p>\n

Anne-Sophie showed us step by step how to create an email in Marketo from the settings in the admin part to the personalization and the dynamic contents, passing by the design and the things not to forget.<\/p>\n

Parameterize your emails<\/h2>\n

How to fill in in the admin part the different default elements like the name of the sender, the sending address, the reply address, etc…<\/p>\n

Marketo’s system-links<\/h3>\n

These system-links will allow the tracking of subscriptions and the visualization in web version of an email in particular.<\/p>\n

CC emails and tokens<\/h3>\n

Go further in the automation with the parameterization of the CC field.<\/p>\n

Creating emails in Marketo: the template picker<\/h2>\n

The notion of template, the usefulness of having several templates – correctly named to identify them well – and the choice of the right template were discussed before launching into the actual creation of the email.<\/p>\n

Marketo’s Email Editor<\/h2>\n

From, reply to et subject lines : deliverability and a\/b testing<\/h3>\n

The email modules<\/h3>\n

We have seen here the nature of the blocks, their flexibility, the variables attached to the block, the dynamic content, and html code specific to Marketo.<\/p>\n

Example of image insertion in the email<\/h3>\n

How to build Marketo modules<\/h2>\n

Anne-Sophie went into the code part of the email and showed us the different characteristic elements of html at Marketo.<\/p>\n

Test, test, test!<\/h2>\n

The importance of testing your emails to avoid display problems with customer emails.<\/p>\n

Email templates and master templates<\/h2>\n

Best practices for email templates.<\/p>\n

Email settings in the Marketo email editor<\/h2>\n

We have seen in particular :<\/p>\n