{"id":588,"date":"2021-03-22T07:55:55","date_gmt":"2021-03-22T06:55:55","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=588"},"modified":"2024-11-21T14:58:35","modified_gmt":"2024-11-21T13:58:35","slug":"marketo-office-hours-outgrow-integrations-and-presentation-26-02-21","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/marketo-office-hours-outgrow-integrations-and-presentation-26-02-21\/","title":{"rendered":"Presentation and integration of Outgrow"},"content":{"rendered":"

This session was dedicated to the conversational marketing tool Outgrow<\/strong>, partner of Merlin\/Leonard.<\/p>\n

Sylvain welcomed Akshay Saluja, Head of Growth & Client Success at Outgrow, People, who gave us a detailed presentation of the interactive content solution<\/strong> from simple quizzes to more complex calculators and questionnaires, and how to integrate Outgrow and Marketo.<\/p>\n

Why Merlin\/Leonard chose Outgrow<\/h2>\n

There are few solutions that have the dual functionality (data enrichment and value-added response) and as a bonus the native connection to Marketo.<\/p>\n

Introduction by Akshay Saluja, Business Head of Outgrow<\/h2>\n

Akshay gave us a tour of the trends in conversational marketing, the types of content that exist and their benefits.<\/p>\n

Examples of interactive content in the education sector<\/h2>\n

Akshay took a look at different examples of quizzes and calculators built with Outgrow.<\/p>\n

Examples of more complex calculation and rule-based content in the software\/applications sector<\/h2>\n

Akshay presented us with several ideas of possible interactive content from top to bottom of the funnel.<\/p>\n

Outgrow – live demo<\/h2>\n

From Outgrow, Akshay showed us step by step how the solution works<\/p>\n