{"id":561,"date":"2022-12-22T19:52:34","date_gmt":"2022-12-22T18:52:34","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=561"},"modified":"2024-11-21T14:56:06","modified_gmt":"2024-11-21T13:56:06","slug":"marketo-assets-landing-pages-emails-and-forms-best-practices-and-trends","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/marketo-assets-landing-pages-emails-and-forms-best-practices-and-trends\/","title":{"rendered":"Marketo Assets &#8211; Landing Pages, Emails, and Forms \u2013 Best practices and trends!"},"content":{"rendered":"<p>What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo Landing pages and emails most useful ?<\/p>\n<p>You will find the recording of one of our latest Marketo Office Hour.<\/p>\n<p>\ud83d\udc47 Here are the functionalities we have shown<\/p>\n<p>Feel free to reach out for your next assets set !<\/p>\n<p>#marketingautomation #landingpages #emailmarketing<\/p>\n<h2>Landing Pages<\/h2>\n<ul>\n<li>00:49 Glass effect on form<\/li>\n<li>01:07 Elevator&#8221; form<\/li>\n<li>01:33 LP is a mirror of the web site<\/li>\n<li>01:45 Sticky banner<\/li>\n<li>01:54 Automatically format normal images into the right shapes<\/li>\n<li>02:42 Advanced carousels on LP<\/li>\n<li>03:13 LP in Hebrew<\/li>\n<li>03:33 Calendars for Events<\/li>\n<li>04:40 Advanced carousels 2 on LP<\/li>\n<li>05:15 3D Effects applied automatically on images<\/li>\n<li>05:51 Sliding or pop-up forms<\/li>\n<li>07:38 Cookie manager on LP\n<ul>\n<li>Empty cookies on demand or automatically<\/li>\n<li>Deposit Marketo cookie only after explicit acceptance<\/li>\n<\/ul>\n<\/li>\n<li>09:25 Limit the number of places for events<\/li>\n<li>10:18 Recover and fill UTMs after bounce<\/li>\n<li>11:48 Hide all or part of an LP by password<\/li>\n<li>12:39 Block a video after 30 seconds<\/li>\n<li>13:51 Custom pop-up (Web perso like)<\/li>\n<li>15:00 Reorganization of dynamic modules<\/li>\n<\/ul>\n<h2>Forms<\/h2>\n<ul>\n<li>16:10 Different ways to integrate forms and advanced layout<\/li>\n<li>18:00 Controls on fields (e.g. email domains for competitors)<\/li>\n<li>21:00 Advanced data transmission to the Data Layer<\/li>\n<li>21:40 Multi-step form &amp; Pre-filling<\/li>\n<li>23:00 Progressive Profiling adapted to the customer journey<\/li>\n<li>28:43 Auto-filling (Company for example) and Cleaning \/ filling of data<\/li>\n<li>29:45 Advanced fields controls<\/li>\n<li>30:27 Shortcut to sales<\/li>\n<li>31:33 Preference Center\n<ul>\n<li>Hide \/ Show Data<\/li>\n<li>Personal data, companies, consents and preferences<\/li>\n<li>Right to be forgotten, to information, pause<\/li>\n<\/ul>\n<\/li>\n<li>28:25 Global preference center with map<\/li>\n<\/ul>\n<h2>Emails<\/h2>\n<ul>\n<li>35:10 Respect the constraints of the different email clients<\/li>\n<li>36:22 Insert beautiful photos<\/li>\n<li>37:29 Customize emails with Marketo tokens, segmentations, and dynamic behavioral banners<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What are the latest trends for Adobe Marketo smart forms ? 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