{"id":5277,"date":"2025-01-02T15:19:33","date_gmt":"2025-01-02T14:19:33","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=5277"},"modified":"2025-01-03T08:44:06","modified_gmt":"2025-01-03T07:44:06","slug":"20-increase-in-mql-conversion-sypher-ai-the-ally-of-marketo-and-salesforce","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/20-increase-in-mql-conversion-sypher-ai-the-ally-of-marketo-and-salesforce\/","title":{"rendered":"20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce"},"content":{"rendered":"<p>Improving your conversion rates and accelerating your pipeline: that&#8217;s the challenge. That&#8217;s one of the keys to the new \u201c<a href=\"\u201dhttps:\/\/merlinleonard.com\/strategie-marketing-les-regles-du-nouveau-manuel-b2b-selon-jon-miller\/\u201c\" target=\"\u201d_blank\u201c\" rel=\"\u201dnoopener&quot;\">B2B Marketing Playbook<\/a>\u201d<\/p>\n<p>Traditional scoring methods are no longer sufficient. They are rigid, manual and ignore weak signals.<\/p>\n<p>With <strong>Sypher<\/strong>, artificial intelligence is changing the game. Connected to <strong>Marketo<\/strong> and <strong>Salesforce<\/strong>, it adjusts your scoring in real time. It suggests the <strong>best actions<\/strong> to convert your MQLs. The result? Up to <strong>20% increase in conversions<\/strong>.<\/p>\n<p><a href=\"https:\/\/merlinleonard.com\/20-daugmentation-de-conversion-mql-lia-de-sypher-lallie-de-marketo-et-salesforce\/\" target=\"_blank\" rel=\"noopener\"><em>French version here<\/em><\/a><\/p>\n<ul>\n<li>00:00 Introduction<\/li>\n<li>01:56 Next Best Actions presentation<\/li>\n<li>09:32 AI lead Scoring and Ideal ICP<\/li>\n<li>20:39 Integration with SFDC &amp; Marketo<\/li>\n<li>23:51 Results<\/li>\n<li>26:46 The new role of Marketing<\/li>\n<li>28:32 How does a Sypher project unfold?3<\/li>\n<li>1:43 the AI learning curve<\/li>\n<li>35:44 Pricing<\/li>\n<li>38:23 Security and Data<\/li>\n<li>40:15 Conclusion<\/li>\n<\/ul>\n<h2><strong>Manual scoring: too limited<\/strong><\/h2>\n<h3><strong>Why doesn&#8217;t it work anymore?<\/strong><\/h3>\n<ul>\n<li>Static scoring based on fixed assumptions.<\/li>\n<li>The criteria are becoming obsolete.<\/li>\n<li>You&#8217;re missing key signals.<\/li>\n<\/ul>\n<h3><strong>Sypher&#8217;s AI adapts continuously<\/strong><\/h3>\n<p>Sypher analyzes <strong>your data<\/strong> and learns from your customers&#8217; behaviors. It automatically adjusts scoring according to the key criteria for opportunities won and lost:<\/p>\n<ul>\n<li>Identifies the most important conversion signals.<\/li>\n<li>Prioritizes promising prospects.<\/li>\n<\/ul>\n<h2><strong>Sypher: connected to your tools<\/strong><\/h2>\n<h3><strong>A quick and easy connection<\/strong><\/h3>\n<p>Sypher connects directly to <strong>Salesforce<\/strong>, <strong>Marketo<\/strong> and other CRMs. You don&#8217;t have to do a thing.<\/p>\n<h3><strong>In the morning, everything&#8217;s ready<\/strong><\/h3>\n<ul>\n<li>Sypher sorts your prospects automatically.<\/li>\n<li>It creates <strong>smart lists<\/strong> :\n<ul>\n<li>Reengagement: recently active prospects.<\/li>\n<li>Reactivation: dormant opportunities.<\/li>\n<li>Activation: MQLs ready for sales.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>Key features to boost your conversions<\/strong><\/h2>\n<h3><strong>1. Dynamic scoring<\/strong><\/h3>\n<p>Sypher analyzes three types of data from your CRM and Marketo :<\/p>\n<ul>\n<li><strong>The contact<\/strong>: role, seniority, location&#8230;<\/li>\n<li><strong>The company<\/strong>: sector, size, sales&#8230;<\/li>\n<li><strong>Behavior<\/strong>: emails, downloads, web visits&#8230;<\/li>\n<\/ul>\n<p>It assigns a precise score to each stage of the pipeline.<\/p>\n<p>Where AI will do better than humans: it will analyze ALL fields and ALL behaviors, not just those we assume have a role. This is how we&#8217;ll be able to identify that THIS video is crucial.<\/p>\n<h3><strong>2. Next Best Actions (NBA)<\/strong><\/h3>\n<p>Sypher recommends <strong>the best action<\/strong> for each prospect. Example:<\/p>\n<ul>\n<li>Jessica, an MQL, is blocked.<\/li>\n<li>Sypher suggests sending her the <strong>replay of a relevant webinar<\/strong>.<\/li>\n<li>In one click, you add her to a Marketo campaign.<\/li>\n<\/ul>\n<p>No more doubts, no more wasted time. Sypher guides you.<\/p>\n<h3><strong>3. Reactivate dormant prospects<\/strong><\/h3>\n<p>Your CRM contains hundreds of inactive contacts. Sypher identifies and sorts them. It reactivates forgotten opportunities with targeted actions. You recover business effortlessly.<\/p>\n<h2><strong>Better collaboration between marketing and sales<\/strong><\/h2>\n<h3><strong>Fluid collaboration<\/strong><\/h3>\n<p>Sypher aligns your teams. It :<\/p>\n<ul>\n<li>Prioritizes the best prospects for sales.<\/li>\n<li>Provides marketers with content that works.<\/li>\n<\/ul>\n<p>Everyone focuses on what they do best.<\/p>\n<h3><strong>More strategic marketing<\/strong><\/h3>\n<p>Sypher identifies the content that generates conversions. It helps you :<\/p>\n<ul>\n<li>Create more effective campaigns.<\/li>\n<li>Target the right people with the right content.<\/li>\n<\/ul>\n<h2><strong>Why choose Sypher?<\/strong><\/h2>\n<h3><strong>1. Easy to use<\/strong><\/h3>\n<ul>\n<li>Fast connection via API.<\/li>\n<li>Fluid integration into your existing tools (Salesforce, Marketo).<\/li>\n<\/ul>\n<h3><strong>2. Data cleansing and enrichment<\/strong><\/h3>\n<p>Sypher enriches your contacts: job title, company size, location. Your database becomes more accurate.<\/p>\n<h3><strong>3. Secure and compliant<\/strong><\/h3>\n<ul>\n<li>European-based servers.<\/li>\n<li>IA based on secure <strong>machine learning<\/strong>, without ChatGPT.<\/li>\n<\/ul>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Sypher revolutionizes your scoring and conversions:<\/p>\n<ul>\n<li><strong>20% increase<\/strong> in MQL conversion rates.<\/li>\n<li>A faster pipeline.<\/li>\n<li>Reactivate dormant prospects.<\/li>\n<\/ul>\n<p><strong>AI analyzes, proposes and prioritizes. You save time and convert more.<\/strong><\/p>\n<h3><strong>Take action<\/strong><\/h3>\n<p>Ready to see Sypher in action? Watch our <strong>full demo<\/strong> at the Marketo Office Hour. Discover how AI can transform your pipeline.<\/p>\n<p>\u201cSypher is a bit like <strong>Merlin<\/strong> and <strong>Leonard<\/strong> in your CRM. Precise AI that turns every piece of data into an action, and every action into an opportunity. The pipeline becomes magic. It&#8217;s up to you!\u201d<\/p>\n<h2>Our other Scoring articles<\/h2>\n<div class=\"su-image-carousel  su-image-carousel-columns-4 su-image-carousel-has-spacing su-image-carousel-crop su-image-carousel-crop-2-1 su-image-carousel-has-outline su-image-carousel-adaptive su-image-carousel-slides-style-minimal su-image-carousel-controls-style-dark su-image-carousel-align-center\" style=\"max-width:100%\" data-flickity-options='{\"groupCells\":true,\"cellSelector\":\".su-image-carousel-item\",\"adaptiveHeight\":false,\"cellAlign\":\"left\",\"prevNextButtons\":true,\"pageDots\":true,\"autoPlay\":5000,\"imagesLoaded\":true,\"contain\":true,\"selectedAttraction\":0.025,\"friction\":0.28}' id=\"su_image_carousel_69e73cc00a03d\"><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/unraveling-the-mysteries-of-marketo-scoring-a-comprehensive-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Unraveling the Mysteries of Marketo Scoring: A Comprehensive Guide\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1.png\" class=\"\" alt=\"Marketo Office Hours : one hour of free support on MArketo with Sylvain Davril, Marketo expert since 2012\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1.png 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>Unraveling the Mysteries of Marketo Scoring: A Comprehensive Guide<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/20-increase-in-mql-conversion-sypher-ai-the-ally-of-marketo-and-salesforce\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1.png\" class=\"\" alt=\"Marketo Office Hours : one hour of free support on MArketo with Sylvain Davril, Marketo expert since 2012\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1.png 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/qualification-score-prioritizing-the-right-accounts-with-ai\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"Qualification Score: prioritizing the right accounts with AI\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/Demandbase-tips-1024x576.jpg\" class=\"\" alt=\"Demandbase Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/Demandbase-tips-1024x576.jpg 1024w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/Demandbase-tips-300x169.jpg 300w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/Demandbase-tips-768x432.jpg 768w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/Demandbase-tips-1536x864.jpg 1536w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/Demandbase-tips-600x338.jpg 600w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/Demandbase-tips.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span>Qualification Score: prioritizing the right accounts with AI<\/span><\/a><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><a href=\"https:\/\/merlinleonard.com\/en\/ai-scoring-with-sypher-ai-beyond-traditional-scoring\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-caption=\"AI Scoring with Sypher.ai beyond traditional scoring\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1.png\" class=\"\" alt=\"Marketo Office Hours : one hour of free support on MArketo with Sylvain Davril, Marketo expert since 2012\" srcset=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1.png 400w, https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Marketo-Office-Hour-400x200-1-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span>AI Scoring with Sypher.ai beyond traditional scoring<\/span><\/a><\/div><\/div><\/div><script id=\"su_image_carousel_69e73cc00a03d_script\">if(window.SUImageCarousel){setTimeout(function() {window.SUImageCarousel.initGallery(document.getElementById(\"su_image_carousel_69e73cc00a03d\"))}, 0);}var su_image_carousel_69e73cc00a03d_script=document.getElementById(\"su_image_carousel_69e73cc00a03d_script\");if(su_image_carousel_69e73cc00a03d_script){su_image_carousel_69e73cc00a03d_script.parentNode.removeChild(su_image_carousel_69e73cc00a03d_script);}<\/script>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Sypher&#8217;s AI, connected to Marketo and Salesforce, boosts your MQL conversion rates by 20%. Analysis, intelligent scoring and Next Best Action for a more efficient pipeline.<\/p>\n","protected":false},"author":2,"featured_media":3128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"categories":[24,25],"tags":[42,44,45,47,51],"technology":[],"class_list":["post-5277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","category-virtual-roundtables","tag-marketing-automation","tag-marketing-strategy","tag-marketo","tag-marketing-office-hours","tag-scoring"],"acf":{"rsrc_module":null,"meta_duration":40,"meta_difficulty":"dif-medium","modules_bottom":[{"acf_fc_layout":"sidebar_marketo_form_cta","cta_sidebar":"Register for Marketo Office Hours","padding_t":"pt-medium","padding_t_copier":"pb-medium","bg":"bg-white"}],"post_or_page":"","agenda_shortcode":"[mktoagenda formid=\"2030\" button_text=\"Register now!\" form_title=\"Register for one hour of free Marketo support every week!\" focus_area=\"officehours\"]\r\n<script src=\"\/\/go.merlinleonard.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_2030\"><\/form> <script>MktoForms2.loadForm(\"\/\/go.merlinleonard.com\", \"380-REU-819\", 2030);<\/script>[\/mktoagenda]","post_featured_image_style":"normal","ressources_video":"","post_subtitle":"Marketo Office Hour - 13\/12\/24","modules":[{"acf_fc_layout":"mod_video","mod_video__embedcode":"<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\" title=\"MOH 2024 12 13 EN - IA Copilot avec Sypher\"><meta itemprop=\"name\" content=\"MOH 2024 12 13 EN - IA Copilot avec Sypher\" \/><meta itemprop=\"url\" content=\"https:\/\/videos-en.merlinleonard.com\/moh-2024-12-13-en-ia-copilot-avec\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/videos-en.merlinleonard.com\/64968579\/108532455\/e26ca2a5a0d752f2d6af0beed4c0479c\/large\/moh-2024-12-13-en-ia-copilot-avec-7-thumbnail.jpg\" \/><meta itemprop=\"image\" content=\"https:\/\/videos-en.merlinleonard.com\/64968579\/108532455\/e26ca2a5a0d752f2d6af0beed4c0479c\/large\/moh-2024-12-13-en-ia-copilot-avec-7-thumbnail.jpg\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/videos-en.merlinleonard.com\/moh-2024-12-13-en-ia-copilot-avec\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/videos-en.merlinleonard.com\/v.ihtml\/player.html?token=e26ca2a5a0d752f2d6af0beed4c0479c&amp;amp;source=embed&amp;amp;photo%5fid=108532455\" \/><meta itemprop=\"uploadDate\" content=\"2025-01-02T14:59:09\" \/><meta itemprop=\"height\" content=\"360\" \/><meta itemprop=\"width\" content=\"640\" \/><meta itemprop=\"duration\" content=\"T41M33S\" \/><div style=\"width:100%; height:0; position: relative; padding-bottom:56.25%\"><iframe title=\"MOH 2024 12 13 EN - IA Copilot avec Sypher\" title=\"Video Player\" src=\"https:\/\/videos-en.merlinleonard.com\/v.ihtml\/player.html?token=e26ca2a5a0d752f2d6af0beed4c0479c&source=embed&photo%5fid=108532455\" style=\"width:100%; height:100%; position: absolute; top: 0; left: 0;\" frameborder=\"0\" border=\"0\" scrolling=\"no\" allowfullscreen allow=\"autoplay; fullscreen\"><p>Your web browser does not support iframes, which means that the video MOH 2024 12 13 EN - IA Copilot avec Sypher cannot play.<\/p><\/iframe><\/div><\/div>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce - Merlin\/Leonard<\/title>\n<meta name=\"description\" content=\"Discover how Sypher&#039;s AI, connected to Marketo and Salesforce, boosts your MQL conversion rates by 20%. 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