{"id":3865,"date":"2024-07-23T07:56:50","date_gmt":"2024-07-23T05:56:50","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=3865"},"modified":"2024-11-21T15:02:34","modified_gmt":"2024-11-21T14:02:34","slug":"smart-form-for-better-conversion","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/smart-form-for-better-conversion\/","title":{"rendered":"Smart form for better conversion"},"content":{"rendered":"<p>\ud83d\udc51 Arthur has decided to completely renovate the large castle gate that welcomes all visitors.<\/p>\n<p>He want the welcome process to be able:<br \/>\n\ud83d\udc49 to recognize the visitors,<br \/>\n\ud83d\udc49 ask them personalized questions based on the number of visits<br \/>\n\ud83d\udc49 propose them direction guides based on their behavior<br \/>\n\ud83d\udc49 review regularly their whole information set<\/p>\n<p>Lucky for him, we can do all that with Adobe Marketo forms, with a bit of magic and genius !<\/p>\n<p>I show you in this #marketotip a smart form on my website with the following functionalities<br \/>\n\ud83d\udc49 prefill based on the cookie + possibility to remove the cookie<br \/>\n\ud83d\udc49 smart progressive profiling (I decide the empty fields I want to be displayed at each touch)<br \/>\n\ud83d\udc49 smart form exits<br \/>\n\ud83d\udc49 possibility to review all information entered so far<br \/>\n\ud83d\udc49 force review after 6 months<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udc51 Arthur has decided to completely renovate the large castle gate that welcomes all&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[46,36,42,45],"technology":[54],"class_list":["post-3865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-assets-brand-kits","tag-inbound-marketing","tag-marketing-automation","tag-marketo","technology-marketo"],"acf":{"rsrc_module":null,"meta_duration":5,"meta_difficulty":"dif-beginner","modules_bottom":[{"acf_fc_layout":"sidebar_marketo_form_cta","cta_sidebar":"Register for Marketo Office Hours","padding_t":"pt-medium","padding_t_copier":"pb-medium","bg":"bg-white"}],"post_or_page":"","agenda_shortcode":"[mktoagenda formid=\"2030\" button_text=\"Sign  up\" form_title=\"Registration\" focus_area=\"officehours\"]<script src=\"\/\/go.merlinleonard.com\/js\/forms2\/js\/forms2.min.js\"><\/script><form id=\"mktoForm_2030\"><\/form><script>MktoForms2.loadForm(\"\/\/go.merlinleonard.com\", \"380-REU-819\", 2030);<\/script>[\/mktoagenda]","post_featured_image_style":"normal","ressources_video":"","post_subtitle":"","modules":[{"acf_fc_layout":"mod_video","mod_video__embedcode":"<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\" title=\"Marketo tip #54 - Smart form on web site\"><meta itemprop=\"name\" content=\"Marketo tip #54 - Smart form on web site\" \/><meta itemprop=\"description\" content=\"\ud83d\udc51 Arthur has decided to completely renovate the large castle gate that welcomes all visitors.  He want the welcome process to be able: \ud83d\udc49 to recognize the visitors, \ud83d\udc49 ask them personalized questions based on the number of visits \ud83d\udc49 propose them direction guides based on their behavior \ud83d\udc49 review regularly their whole information set  Lucky for him, we can do all that with Adobe Marketo forms, with a bit of magic and genius !  I show you in this #marketotip a smart form on my website with the following functionalities \ud83d\udc49 prefill based on the cookie + possibility to remove the cookie \ud83d\udc49 smart progressive profiling (I decide the empty fields I want to be displayed at each touch) \ud83d\udc49 smart form exits \ud83d\udc49 possibility to review all information entered so far \ud83d\udc49 force review after 6 months   Should you want to play with the form, click here  https:\/\/merlinleonard.com\/en\/marketo\/marketo-office-hours\/\" \/><meta itemprop=\"url\" content=\"https:\/\/videos-en.merlinleonard.com\/marketo-tip-54-smart-form-on-web\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/videos-en.merlinleonard.com\/64968577\/83187029\/23b90c6f3c0ec76d779c0f1c97e858c1\/large\/marketo-tip-54-smart-form-on-web-42-thumbnail.jpg\" \/><meta itemprop=\"image\" content=\"https:\/\/videos-en.merlinleonard.com\/64968577\/83187029\/23b90c6f3c0ec76d779c0f1c97e858c1\/large\/marketo-tip-54-smart-form-on-web-42-thumbnail.jpg\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/videos-en.merlinleonard.com\/marketo-tip-54-smart-form-on-web\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/videos-en.merlinleonard.com\/v.ihtml\/player.html?token=23b90c6f3c0ec76d779c0f1c97e858c1&amp;amp;source=embed&amp;amp;photo%5fid=83187029\" \/><meta itemprop=\"uploadDate\" content=\"2023-02-09T08:54:00\" \/><meta itemprop=\"height\" content=\"360\" \/><meta itemprop=\"width\" content=\"640\" \/><meta itemprop=\"duration\" content=\"T11M39S\" \/><div style=\"width:100%; height:0; position: relative; padding-bottom:56.25%\"><iframe title=\"Marketo tip #54 - Smart form on web site\" title=\"Video Player\" src=\"https:\/\/videos-en.merlinleonard.com\/v.ihtml\/player.html?token=23b90c6f3c0ec76d779c0f1c97e858c1&source=embed&photo%5fid=83187029\" style=\"width:100%; height:100%; position: absolute; top: 0; left: 0;\" frameborder=\"0\" border=\"0\" scrolling=\"no\" allowfullscreen allow=\"autoplay; fullscreen\"><p>Your web browser does not support iframes, which means that the video Marketo tip #54 - Smart form on web site cannot play.<\/p><\/iframe><\/div><\/div>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smart form for better conversion - Merlin\/Leonard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merlinleonard.com\/en\/smart-form-for-better-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart form for better conversion\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udc51 Arthur has decided to completely renovate the large castle gate that welcomes all...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/merlinleonard.com\/en\/smart-form-for-better-conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin\/Leonard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MerlinxLeonard\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-23T05:56:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T14:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvain Davril\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sdavril\" \/>\n<meta name=\"twitter:site\" content=\"@MerlinxLeonard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvain Davril\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/smart-form-for-better-conversion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/smart-form-for-better-conversion\\\/\"},\"author\":{\"name\":\"Sylvain Davril\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/person\\\/93183ed8a72e1d4f8f4ca3c5a17f2589\"},\"headline\":\"Smart form for better conversion\",\"datePublished\":\"2024-07-23T05:56:50+00:00\",\"dateModified\":\"2024-11-21T14:02:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/smart-form-for-better-conversion\\\/\"},\"wordCount\":131,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/smart-form-for-better-conversion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/05\\\/Marketo-tips.jpg\",\"keywords\":[\"assets and brand kits\",\"inbound marketing\",\"marketing automation\",\"marketo\"],\"articleSection\":[\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/merlinleonard.com\\\/en\\\/smart-form-for-better-conversion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/smart-form-for-better-conversion\\\/\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/smart-form-for-better-conversion\\\/\",\"name\":\"Smart form for better conversion - 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