{"id":2561,"date":"2023-08-17T17:32:11","date_gmt":"2023-08-17T15:32:11","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=2561"},"modified":"2025-01-21T17:32:02","modified_gmt":"2025-01-21T16:32:02","slug":"are-you-ready-for-marketo","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/are-you-ready-for-marketo\/","title":{"rendered":"Are you ready for Marketo?"},"content":{"rendered":"<p>11 questions about your marketing strategy and organization that will determine if you should take a serious look at Marketo, the king of marketing automation solutions.<\/p>\n<div><div class=\"frm_forms  with_frm_style frm_style_style-formidable frm_chat_form_cont\" id=\"frm_form_16_container\" data-token=\"1cc534fdd10f86c82304694068f51ae5\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_js_validate  frm_pro_form \" id=\"form_quiz-are-you-ready-for-marketo\" data-token=\"1cc534fdd10f86c82304694068f51ae5\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Quiz - Are you ready for Marketo?<\/legend>\r\n\r\n<div class=\"frm-chat-progress\" frm-question-offset=\"0\" frm-question-total=\"15\"><div class=\"frm-progress-bar\"><div><\/div><div><\/div><\/div><\/div><div class=\"frm_chat_form frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<div class=\"frm_active_chat_field frm_chat_start_page\" style=\"--title-margin-bottom: 25px;\" tabindex=\"0\"><h3 class=\"frm_form_title\">Quiz - Are you ready for Marketo?<\/h3><div class=\"frm_description\"><h1 style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-14001\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Quiz-Are-you-ready-for-Marketo.png\" alt=\"Quiz Are you ready for Marketo\" align=\"middle\" width=\"40%\" height=\"auto\" \/><\/h1>\r\n<p style=\"font-size:20px\">Marketo is the best-in-class marketing automation company tool in some cases. What about your company?<br \/>\r\nTake this quick questionnaire to find out if Marketo might fill out your company's needs and to help you in your decision thinking process. <\/p>\r\n<\/div><div class=\"frm_submit frm_chat_start_wrapper\"><button class=\"button button-primary frm-button-primary frm_chat_start\">Start the quiz!<\/button><span class=\"frm_press_enter\">press <strong>Enter<\/strong> <svg width=\"16\" height=\"11\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 11\"><path fill=\"currentColor\" d=\"M15.3 6c0 .7-.3 1.2-.7 1.7a2.2 2.2 0 0 1-1.7.7H7.4v2.3L.6 7.5l6.8-3.2v2.3H12c.3 0 .6-.1.8-.3.3-.2.4-.5.4-.8V.7h2V6Z\"\/><\/svg><\/span><\/div><\/div><input type=\"hidden\" name=\"form_id\" value=\"16\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_16\" id=\"frm_hide_fields_16\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"quiz-are-you-ready-for-marketo\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_16\" name=\"frm_submit_entry_16\" value=\"68d59033d2\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/2561\" \/>\t\t<input  type=\"hidden\" name=\"item_meta[461]\" id=\"field_outcome-quiz-result33\" value=\"\"  data-invmsg=\"Outcome is invalid\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[462]\" id=\"field_m6yq722\" value=\"ML QUI 200423 - Are you ready for Marketo\u00a0?\"  data-frmval=\"ML QUI 200423 - Are you ready for Marketo\u00a0?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[463]\" id=\"field_46cyz22\" value=\"Quiz\"  data-frmval=\"Quiz\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[464]\" id=\"field_143xn2\" value=\"2026-05-27T21:51:26.000Z\"  data-frmval=\"2026-05-27T21:51:26.000Z\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[465]\" id=\"field_m2tf5\" value=\"SOCIETE INCONNUE\"  data-frmval=\"SOCIETE INCONNUE\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[466]\" id=\"field_j90gj\" value=\"Default\"  data-frmval=\"Default\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[467]\" id=\"field_mrdp5\" value=\"France\"  data-frmval=\"France\"   \/>\n\t\t<div id=\"frm_field_468_container\" tabindex=\"0\" class=\"frm_form_field  frm_html_container frm_inactive_chat_field form-field\">\n<h1 style=\"text-align: center;\"><strong>Your Marketing Strategy<\/strong><\/h1>\n<\/div>\n<div id=\"frm_field_469_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_7k6ed33_label\" class=\"frm_primary_label\">What is the objective of your email marketing strategy?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\">\t\t<div class=\"frm_radio\" id=\"frm_radio_469-0\">\t\t\t<label  for=\"field_7k6ed33-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[469]\" id=\"field_7k6ed33-0\" value=\"Do the minimum with few emails sends from time to time\"\n\t\t data-invmsg=\"What is the objective of your email marketing strategy? is invalid\"   \/> <div class=\"frm_label_button_container\">Do the minimum with few emails sends from time to time<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_469-1\">\t\t\t<label  for=\"field_7k6ed33-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[469]\" id=\"field_7k6ed33-1\" value=\"Mainly outbound campaigns, events and webinars; content emailing if we have spare time\"\n\t\t data-invmsg=\"What is the objective of your email marketing strategy? is invalid\"   \/> <div class=\"frm_label_button_container\">Mainly outbound campaigns, events and webinars; content emailing if we have spare time<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_469-2\">\t\t\t<label  for=\"field_7k6ed33-2\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[469]\" id=\"field_7k6ed33-2\" value=\"A mix of inbound and outbound, perfect sales\/marketing alignement, revenue-driven activities\"\n\t\t data-invmsg=\"What is the objective of your email marketing strategy? is invalid\"   \/> <div class=\"frm_label_button_container\">A mix of inbound and outbound, perfect sales\/marketing alignement, revenue-driven activities<\/div><\/label><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_7k6ed33\">Choose the best-fitted option to your company's objectives.<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_470_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container\">\r\n    <label for=\"field_jvqr43\" id=\"field_jvqr43_label\" class=\"frm_primary_label\">Is acquisition (conquest, lead gen) or loyalty (nurturing, cross-selling, customer relation) your company's main goal?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_jvqr43_label\" role=\"radiogroup\"><div class=\"frm_scale \"><label for=\"field_jvqr43-0\">\n<input type=\"radio\" name=\"item_meta[470]\" id=\"field_jvqr43-0\" value=\"1\"  data-invmsg=\"Is acquisition (conquest, lead gen) or loyalty (nurturing, cross-selling, customer relation) your company&#039;s main goal? is invalid\" aria-invalid=\"false\"   \/>\n1<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_jvqr43-1\">\n<input type=\"radio\" name=\"item_meta[470]\" id=\"field_jvqr43-1\" value=\"2\"  data-invmsg=\"Is acquisition (conquest, lead gen) or loyalty (nurturing, cross-selling, customer relation) your company&#039;s main goal? is invalid\" aria-invalid=\"false\"   \/>\n2<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_jvqr43-2\">\n<input type=\"radio\" name=\"item_meta[470]\" id=\"field_jvqr43-2\" value=\"3\"  data-invmsg=\"Is acquisition (conquest, lead gen) or loyalty (nurturing, cross-selling, customer relation) your company&#039;s main goal? is invalid\" aria-invalid=\"false\"   \/>\n3<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_jvqr43-3\">\n<input type=\"radio\" name=\"item_meta[470]\" id=\"field_jvqr43-3\" value=\"4\"  data-invmsg=\"Is acquisition (conquest, lead gen) or loyalty (nurturing, cross-selling, customer relation) your company&#039;s main goal? is invalid\" aria-invalid=\"false\"   \/>\n4<\/label>\n<\/div>\n<div class=\"frm_scale  frm_last\"><label for=\"field_jvqr43-4\">\n<input type=\"radio\" name=\"item_meta[470]\" id=\"field_jvqr43-4\" value=\"5\"  data-invmsg=\"Is acquisition (conquest, lead gen) or loyalty (nurturing, cross-selling, customer relation) your company&#039;s main goal? is invalid\" aria-invalid=\"false\"   \/>\n5<\/label>\n<\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_jvqr43\">1. Acquisition is the priority 2. Rather acquisition 3. Acquisition and loyalty equally 4. Rather loyalty 5. Loyalty is the priority<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_471_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container\">\r\n    <label for=\"field_qvwmh2\" id=\"field_qvwmh2_label\" class=\"frm_primary_label\">How important is getting real-time up-to-date data do build a good customer marketing?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_qvwmh2_label\" role=\"radiogroup\"><div class=\"frm_scale \"><label for=\"field_qvwmh2-0\">\n<input type=\"radio\" name=\"item_meta[471]\" id=\"field_qvwmh2-0\" value=\"1\"  data-invmsg=\"How important is getting real-time up-to-date data do build a good customer marketing? is invalid\" aria-invalid=\"false\"   \/>\n1<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qvwmh2-1\">\n<input type=\"radio\" name=\"item_meta[471]\" id=\"field_qvwmh2-1\" value=\"2\"  data-invmsg=\"How important is getting real-time up-to-date data do build a good customer marketing? is invalid\" aria-invalid=\"false\"   \/>\n2<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qvwmh2-2\">\n<input type=\"radio\" name=\"item_meta[471]\" id=\"field_qvwmh2-2\" value=\"3\"  data-invmsg=\"How important is getting real-time up-to-date data do build a good customer marketing? is invalid\" aria-invalid=\"false\"   \/>\n3<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qvwmh2-3\">\n<input type=\"radio\" name=\"item_meta[471]\" id=\"field_qvwmh2-3\" value=\"4\"  data-invmsg=\"How important is getting real-time up-to-date data do build a good customer marketing? is invalid\" aria-invalid=\"false\"   \/>\n4<\/label>\n<\/div>\n<div class=\"frm_scale  frm_last\"><label for=\"field_qvwmh2-4\">\n<input type=\"radio\" name=\"item_meta[471]\" id=\"field_qvwmh2-4\" value=\"5\"  data-invmsg=\"How important is getting real-time up-to-date data do build a good customer marketing? is invalid\" aria-invalid=\"false\"   \/>\n5<\/label>\n<\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_qvwmh2\">1. Useless 2. Not so necessary 3. Rather useful but adhoc update is enough 4. Useful but daily update is enough 5. Crucial<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_472_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container\">\r\n    <label for=\"field_qvax63\" id=\"field_qvax63_label\" class=\"frm_primary_label\">Emails, landing pages, etc personalization with user's info is ...\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_qvax63_label\" role=\"radiogroup\"><div class=\"frm_scale \"><label for=\"field_qvax63-0\">\n<input type=\"radio\" name=\"item_meta[472]\" id=\"field_qvax63-0\" value=\"1\"  data-invmsg=\"Emails, landing pages, etc personalization with user&#039;s info is ... is invalid\" aria-invalid=\"false\"   \/>\n1<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qvax63-1\">\n<input type=\"radio\" name=\"item_meta[472]\" id=\"field_qvax63-1\" value=\"2\"  data-invmsg=\"Emails, landing pages, etc personalization with user&#039;s info is ... is invalid\" aria-invalid=\"false\"   \/>\n2<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qvax63-2\">\n<input type=\"radio\" name=\"item_meta[472]\" id=\"field_qvax63-2\" value=\"3\"  data-invmsg=\"Emails, landing pages, etc personalization with user&#039;s info is ... is invalid\" aria-invalid=\"false\"   \/>\n3<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qvax63-3\">\n<input type=\"radio\" name=\"item_meta[472]\" id=\"field_qvax63-3\" value=\"4\"  data-invmsg=\"Emails, landing pages, etc personalization with user&#039;s info is ... is invalid\" aria-invalid=\"false\"   \/>\n4<\/label>\n<\/div>\n<div class=\"frm_scale  frm_last\"><label for=\"field_qvax63-4\">\n<input type=\"radio\" name=\"item_meta[472]\" id=\"field_qvax63-4\" value=\"5\"  data-invmsg=\"Emails, landing pages, etc personalization with user&#039;s info is ... is invalid\" aria-invalid=\"false\"   \/>\n5<\/label>\n<\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_qvax63\">1. Useless  2. Rather not necessary 3. A nice-to-do 4. Necessary as often possible 5. Essential and compulsory<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_473_container\" tabindex=\"0\" class=\"frm_form_field  frm_html_container frm_inactive_chat_field form-field\">\n<h1 style=\"text-align: center;\"><strong>Marketing Performance and alignment with Sales<\/strong><\/h1>\n<\/div>\n<div id=\"frm_field_474_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container\">\r\n    <label for=\"field_96wjd2\" id=\"field_96wjd2_label\" class=\"frm_primary_label\">Increase  my marketing productivity and decrease the timing allocated to programming and setting up my campaigns\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_96wjd2_label\" role=\"radiogroup\"><div class=\"frm_scale \"><label for=\"field_96wjd2-0\">\n<input type=\"radio\" name=\"item_meta[474]\" id=\"field_96wjd2-0\" value=\"1\"  data-invmsg=\"Increase  my marketing productivity and decrease the timing allocated to programming and setting up my campaigns is invalid\" aria-invalid=\"false\"   \/>\n1<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_96wjd2-1\">\n<input type=\"radio\" name=\"item_meta[474]\" id=\"field_96wjd2-1\" value=\"2\"  data-invmsg=\"Increase  my marketing productivity and decrease the timing allocated to programming and setting up my campaigns is invalid\" aria-invalid=\"false\"   \/>\n2<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_96wjd2-2\">\n<input type=\"radio\" name=\"item_meta[474]\" id=\"field_96wjd2-2\" value=\"3\"  data-invmsg=\"Increase  my marketing productivity and decrease the timing allocated to programming and setting up my campaigns is invalid\" aria-invalid=\"false\"   \/>\n3<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_96wjd2-3\">\n<input type=\"radio\" name=\"item_meta[474]\" id=\"field_96wjd2-3\" value=\"4\"  data-invmsg=\"Increase  my marketing productivity and decrease the timing allocated to programming and setting up my campaigns is invalid\" aria-invalid=\"false\"   \/>\n4<\/label>\n<\/div>\n<div class=\"frm_scale  frm_last\"><label for=\"field_96wjd2-4\">\n<input type=\"radio\" name=\"item_meta[474]\" id=\"field_96wjd2-4\" value=\"5\"  data-invmsg=\"Increase  my marketing productivity and decrease the timing allocated to programming and setting up my campaigns is invalid\" aria-invalid=\"false\"   \/>\n5<\/label>\n<\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_96wjd2\">1. Not necessary\r\n2. Rather useless\r\n3. Useful but not a priority\r\n4. Rather useful\r\n5. A priority<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_475_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container\">\r\n    <label for=\"field_phl0e2\" id=\"field_phl0e2_label\" class=\"frm_primary_label\">Improve alignment between Sales and Marketing teams\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_phl0e2_label\" role=\"radiogroup\"><div class=\"frm_scale \"><label for=\"field_phl0e2-0\">\n<input type=\"radio\" name=\"item_meta[475]\" id=\"field_phl0e2-0\" value=\"1\"  data-invmsg=\"Improve alignment between Sales and Marketing teams is invalid\" aria-invalid=\"false\"   \/>\n1<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_phl0e2-1\">\n<input type=\"radio\" name=\"item_meta[475]\" id=\"field_phl0e2-1\" value=\"2\"  data-invmsg=\"Improve alignment between Sales and Marketing teams is invalid\" aria-invalid=\"false\"   \/>\n2<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_phl0e2-2\">\n<input type=\"radio\" name=\"item_meta[475]\" id=\"field_phl0e2-2\" value=\"3\"  data-invmsg=\"Improve alignment between Sales and Marketing teams is invalid\" aria-invalid=\"false\"   \/>\n3<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_phl0e2-3\">\n<input type=\"radio\" name=\"item_meta[475]\" id=\"field_phl0e2-3\" value=\"4\"  data-invmsg=\"Improve alignment between Sales and Marketing teams is invalid\" aria-invalid=\"false\"   \/>\n4<\/label>\n<\/div>\n<div class=\"frm_scale  frm_last\"><label for=\"field_phl0e2-4\">\n<input type=\"radio\" name=\"item_meta[475]\" id=\"field_phl0e2-4\" value=\"5\"  data-invmsg=\"Improve alignment between Sales and Marketing teams is invalid\" aria-invalid=\"false\"   \/>\n5<\/label>\n<\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_phl0e2\">1. Not necessary\r\n2. Rather useless\r\n3. Useful but not a priority\r\n4. Rather useful\r\n5. A priority<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_476_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container\">\r\n    <label for=\"field_qskb62\" id=\"field_qskb62_label\" class=\"frm_primary_label\">Share with the Sales prequalified leads only\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_qskb62_label\" role=\"radiogroup\"><div class=\"frm_scale \"><label for=\"field_qskb62-0\">\n<input type=\"radio\" name=\"item_meta[476]\" id=\"field_qskb62-0\" value=\"1\"  data-invmsg=\"Share with the Sales prequalified leads only is invalid\" aria-invalid=\"false\"   \/>\n1<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qskb62-1\">\n<input type=\"radio\" name=\"item_meta[476]\" id=\"field_qskb62-1\" value=\"2\"  data-invmsg=\"Share with the Sales prequalified leads only is invalid\" aria-invalid=\"false\"   \/>\n2<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qskb62-2\">\n<input type=\"radio\" name=\"item_meta[476]\" id=\"field_qskb62-2\" value=\"3\"  data-invmsg=\"Share with the Sales prequalified leads only is invalid\" aria-invalid=\"false\"   \/>\n3<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qskb62-3\">\n<input type=\"radio\" name=\"item_meta[476]\" id=\"field_qskb62-3\" value=\"4\"  data-invmsg=\"Share with the Sales prequalified leads only is invalid\" aria-invalid=\"false\"   \/>\n4<\/label>\n<\/div>\n<div class=\"frm_scale  frm_last\"><label for=\"field_qskb62-4\">\n<input type=\"radio\" name=\"item_meta[476]\" id=\"field_qskb62-4\" value=\"5\"  data-invmsg=\"Share with the Sales prequalified leads only is invalid\" aria-invalid=\"false\"   \/>\n5<\/label>\n<\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_qskb62\">1. Not necessary\r\n2. Rather useless\r\n3. Useful but not a priority\r\n4. Rather useful\r\n5. A priority<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_477_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container\">\r\n    <label for=\"field_th74p2\" id=\"field_th74p2_label\" class=\"frm_primary_label\">Share with Sales main clients and prospects activities (ie: emails openings, webpage visits, etc)\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_th74p2_label\" role=\"radiogroup\"><div class=\"frm_scale \"><label for=\"field_th74p2-0\">\n<input type=\"radio\" name=\"item_meta[477]\" id=\"field_th74p2-0\" value=\"1\"  data-invmsg=\"Share with Sales main clients and prospects activities (ie: emails openings, webpage visits, etc) is invalid\" aria-invalid=\"false\"   \/>\n1<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_th74p2-1\">\n<input type=\"radio\" name=\"item_meta[477]\" id=\"field_th74p2-1\" value=\"2\"  data-invmsg=\"Share with Sales main clients and prospects activities (ie: emails openings, webpage visits, etc) is invalid\" aria-invalid=\"false\"   \/>\n2<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_th74p2-2\">\n<input type=\"radio\" name=\"item_meta[477]\" id=\"field_th74p2-2\" value=\"3\"  data-invmsg=\"Share with Sales main clients and prospects activities (ie: emails openings, webpage visits, etc) is invalid\" aria-invalid=\"false\"   \/>\n3<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_th74p2-3\">\n<input type=\"radio\" name=\"item_meta[477]\" id=\"field_th74p2-3\" value=\"4\"  data-invmsg=\"Share with Sales main clients and prospects activities (ie: emails openings, webpage visits, etc) is invalid\" aria-invalid=\"false\"   \/>\n4<\/label>\n<\/div>\n<div class=\"frm_scale  frm_last\"><label for=\"field_th74p2-4\">\n<input type=\"radio\" name=\"item_meta[477]\" id=\"field_th74p2-4\" value=\"5\"  data-invmsg=\"Share with Sales main clients and prospects activities (ie: emails openings, webpage visits, etc) is invalid\" aria-invalid=\"false\"   \/>\n5<\/label>\n<\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_th74p2\">1. Not necessary\r\n2. Rather useless\r\n3. Useful but not a priority\r\n4. Rather useful\r\n5. A priority<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_478_container\" tabindex=\"0\" class=\"frm_form_field  frm_html_container frm_inactive_chat_field form-field\">\n<h1 style=\"text-align: center;\"><strong>Your markets and your targets<\/strong><\/h1>\n<\/div>\n<div id=\"frm_field_479_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_7fss732_label\" class=\"frm_primary_label\">How long is your purchase cycle (average length from lead acquisition to final purchase)?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\">\t\t<div class=\"frm_radio\" id=\"frm_radio_479-0\">\t\t\t<label  for=\"field_7fss732-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[479]\" id=\"field_7fss732-0\" value=\"Less than a day\"\n\t\t data-invmsg=\"How long is your purchase cycle (average length from lead acquisition to final purchase)? is invalid\"   \/> <div class=\"frm_label_button_container\">Less than a day<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_479-1\">\t\t\t<label  for=\"field_7fss732-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[479]\" id=\"field_7fss732-1\" value=\"Between a day and a week\"\n\t\t data-invmsg=\"How long is your purchase cycle (average length from lead acquisition to final purchase)? is invalid\"   \/> <div class=\"frm_label_button_container\">Between a day and a week<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_479-2\">\t\t\t<label  for=\"field_7fss732-2\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[479]\" id=\"field_7fss732-2\" value=\"Between a week and a month\"\n\t\t data-invmsg=\"How long is your purchase cycle (average length from lead acquisition to final purchase)? is invalid\"   \/> <div class=\"frm_label_button_container\">Between a week and a month<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_479-3\">\t\t\t<label  for=\"field_7fss732-3\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[479]\" id=\"field_7fss732-3\" value=\"Between a month and a year\"\n\t\t data-invmsg=\"How long is your purchase cycle (average length from lead acquisition to final purchase)? is invalid\"   \/> <div class=\"frm_label_button_container\">Between a month and a year<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_479-4\">\t\t\t<label  for=\"field_7fss732-4\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[479]\" id=\"field_7fss732-4\" value=\"More than a year\"\n\t\t data-invmsg=\"How long is your purchase cycle (average length from lead acquisition to final purchase)? is invalid\"   \/> <div class=\"frm_label_button_container\">More than a year<\/div><\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_480_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_rxup22_label\" class=\"frm_primary_label\">Are your marketing activities shared across several brands, BUs, or branches?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\">\t\t<div class=\"frm_radio\" id=\"frm_radio_480-0\">\t\t\t<label  for=\"field_rxup22-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[480]\" id=\"field_rxup22-0\" value=\"No\"\n\t\t data-invmsg=\"Are your marketing activities shared across several brands, BUs, or branches? is invalid\"   \/> <div class=\"frm_label_button_container\">No<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_480-1\">\t\t\t<label  for=\"field_rxup22-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[480]\" id=\"field_rxup22-1\" value=\"Yes\"\n\t\t data-invmsg=\"Are your marketing activities shared across several brands, BUs, or branches? is invalid\"   \/> <div class=\"frm_label_button_container\">Yes<\/div><\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_481_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_sc6462_label\" class=\"frm_primary_label\">Is it important for you to maintain separate databases and working spaces between your different marketing team, BUs or branches?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\">\t\t<div class=\"frm_radio\" id=\"frm_radio_481-0\">\t\t\t<label  for=\"field_sc6462-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[481]\" id=\"field_sc6462-0\" value=\"No\"\n\t\t data-invmsg=\"Is it important for you to maintain separate databases and working spaces between your different marketing team, BUs or branches? is invalid\"   \/> <div class=\"frm_label_button_container\">No<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_481-1\">\t\t\t<label  for=\"field_sc6462-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[481]\" id=\"field_sc6462-1\" value=\"Yes\"\n\t\t data-invmsg=\"Is it important for you to maintain separate databases and working spaces between your different marketing team, BUs or branches? is invalid\"   \/> <div class=\"frm_label_button_container\">Yes<\/div><\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_482_container\" class=\"frm_form_field frm_inactive_chat_field form-field  frm_required_field frm_top_container\">\r\n    <label for=\"field_n9sgf33\" id=\"field_n9sgf33_label\" class=\"frm_primary_label\">Votre Email\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_n9sgf33\" name=\"item_meta[482]\" value=\"\"  placeholder=\"merlin@kamelott.com\" data-reqmsg=\"Votre Email cannot be empty\" aria-required=\"true\" data-invmsg=\"Email est non valide\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n\t\t<input  type=\"hidden\" name=\"item_meta[483]\" id=\"field_hxqgv22\" value=\"What is the objective of your email marketing strategy?\"  data-frmval=\"What is the objective of your email marketing strategy?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[484]\" id=\"field_jdg1922\" value=\"Is acquisition (conquest, lead gen) or loyalty (nurturing, cross-selling, customer relation) your company&#039;s main goal?\"  data-frmval=\"Is acquisition (conquest, lead gen) or loyalty (nurturing, cross-selling, customer relation) your company&#039;s main goal?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[485]\" id=\"field_w2b84\" value=\"How important is getting real-time up-to-date data do build a good customer marketing?\"  data-frmval=\"How important is getting real-time up-to-date data do build a good customer marketing?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[486]\" id=\"field_9z5yb22\" value=\"Emails, landing pages, etc personalization with user&#039;s info is ...\"  data-frmval=\"Emails, landing pages, etc personalization with user&#039;s info is ...\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[487]\" id=\"field_a4tn422\" value=\"Increase  my marketing productivity and decrease the timing allocated to programming and setting up my campaigns\"  data-frmval=\"Increase  my marketing productivity and decrease the timing allocated to programming and setting up my campaigns\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[488]\" id=\"field_2ocmp22\" value=\"Improve alignment between Sales and Marketing teams\"  data-frmval=\"Improve alignment between Sales and Marketing teams\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[489]\" id=\"field_39jyf22\" value=\"Share with the Sales prequalified leads only\"  data-frmval=\"Share with the Sales prequalified leads only\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[490]\" id=\"field_ixysw22\" value=\"How long is your purchase cycle (average length from lead acquisition to final purchase)?\"  data-frmval=\"How long is your purchase cycle (average length from lead acquisition to final purchase)?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[491]\" id=\"field_bvcb822\" value=\"How long is your purchase cycle (average length from lead acquisition to final purchase)?\"  data-frmval=\"How long is your purchase cycle (average length from lead acquisition to final purchase)?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[492]\" id=\"field_e5ufz22\" value=\"Are your marketing activities shared across several brands, BUs, or branches?\"  data-frmval=\"Are your marketing activities shared across several brands, BUs, or branches?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[493]\" id=\"field_ot7vu22\" value=\"Is it important for you to maintain separate databases and working spaces between your different marketing team, BUs or branches?\"  data-frmval=\"Is it important for you to maintain separate databases and working spaces between your different marketing team, BUs or branches?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[494]\" id=\"field_iazyr2\" value=\"N\/A\"  data-frmval=\"N\/A\"   \/>\n\t\t\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_600_container\">\n\t\t\t<label for=\"field_gvi8g\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_gvi8g\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[600]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"slditxORbuIQx8I06tRHZXtxVES0BbX\/CLaJgDHubMBlXovIFUoFvvL3h10w22x6\" \/>\t\t<svg aria-hidden=\"true\" style=\"position: absolute; width: 0; height: 0; overflow: hidden;\" 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1.2-.7 1.7a2.2 2.2 0 0 1-1.7.7H7.4v2.3L.6 7.5l6.8-3.2v2.3H12c.3 0 .6-.1.8-.3.3-.2.4-.5.4-.8V.7h2V6Z\"\/><\/svg><\/button><\/div><div class=\"frm_chat_arrows\"><a href=\"#\" class=\"frm_chat_arrow frm_chat_prev_arrow\" role=\"button\" aria-label=\"Previous\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M14.75 9.5H4.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M9.5 14.75L4.25 9.5L9.5 4.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><a href=\"#\" class=\"frm_chat_arrow frm_chat_next_arrow frm_button_submit\" role=\"button\" aria-label=\"Continue\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M4.25 9.5H14.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M9.5 14.75L14.75 9.5L9.5 4.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><svg class=\"frm_next_checkmark\" width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M15.5 4.875L7.25 13.125L3.5 9.375\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><\/div><div class=\"frm-key-instructions\">Use <span class=\"frm-instruction-key\">Shift+Tab<\/span> to go back<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>11 questions about your marketing strategy and organization that will determine if you should&#8230;<\/p>\n","protected":false},"author":6,"featured_media":2562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[46,42,49,45,50],"technology":[],"class_list":["post-2561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quizzes","tag-assets-brand-kits","tag-marketing-automation","tag-marketing-ops-organization","tag-marketo","tag-sales-marketing-alignment"],"acf":{"rsrc_module":null,"meta_duration":5,"meta_difficulty":"dif-medium","modules_bottom":null,"post_or_page":824,"agenda_shortcode":"","post_featured_image_style":"normal","ressources_video":"","post_subtitle":"","modules":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.5) - 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