{"id":2554,"date":"2023-08-15T17:15:22","date_gmt":"2023-08-15T15:15:22","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=2554"},"modified":"2025-01-21T17:32:07","modified_gmt":"2025-01-21T16:32:07","slug":"data-quality-where-are-you-standing","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/data-quality-where-are-you-standing\/","title":{"rendered":"Data Quality: where are you standing?"},"content":{"rendered":"<p>Do you measure the impacts of bad data? How do you fight poor data quality?<\/p>\n<p>Discover at which level you are in the management of the data quality by completing this quick quiz!<\/p>\n<div class=\"frm_forms  with_frm_style frm_style_style-formidable frm_chat_form_cont\" id=\"frm_form_17_container\" data-token=\"fe799be09a0df3e052bd4c04000e1f42\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_js_validate  frm_pro_form \" id=\"form_quiz-data-quality-where-are-you-standing\" data-token=\"fe799be09a0df3e052bd4c04000e1f42\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Quiz - Data Quality - Where are you standing?<\/legend>\r\n\r\n<div class=\"frm-chat-progress\" frm-question-offset=\"0\" frm-question-total=\"10\"><div class=\"frm-progress-bar\"><div><\/div><div><\/div><\/div><\/div><div class=\"frm_chat_form frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<div class=\"frm_active_chat_field frm_chat_start_page\" style=\"--title-margin-bottom: 25px;\" tabindex=\"0\"><h3 class=\"frm_form_title\">Quiz - Data Quality - Where are you standing?<\/h3><div class=\"frm_description\"><p>Do you measure the impacts of bad data?<br \/>\r\nHow do you fight poor data quality?<br \/>\r\nDiscover at which level you are in the management of the data quality by completing this quick quiz!<\/p>\r\n<\/div><div class=\"frm_submit frm_chat_start_wrapper\"><button class=\"button button-primary frm-button-primary frm_chat_start\">Start the quiz!<\/button><span class=\"frm_press_enter\">press <strong>Enter<\/strong> <svg width=\"16\" height=\"11\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 11\"><path fill=\"currentColor\" d=\"M15.3 6c0 .7-.3 1.2-.7 1.7a2.2 2.2 0 0 1-1.7.7H7.4v2.3L.6 7.5l6.8-3.2v2.3H12c.3 0 .6-.1.8-.3.3-.2.4-.5.4-.8V.7h2V6Z\"\/><\/svg><\/span><\/div><\/div><input type=\"hidden\" name=\"form_id\" value=\"17\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_17\" id=\"frm_hide_fields_17\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"quiz-data-quality-where-are-you-standing\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_17\" name=\"frm_submit_entry_17\" value=\"55636947df\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/2554\" \/>\t\t<input  type=\"hidden\" name=\"item_meta[495]\" id=\"field_outcome-quiz-result322\" value=\"\"  data-invmsg=\"Outcome is invalid\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[496]\" id=\"field_m6yq732\" value=\"ML QUI 2105 ENG - Data Quality - Where are you at?\"  data-frmval=\"ML QUI 2105 ENG - Data Quality - Where are you at?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[497]\" id=\"field_46cyz32\" value=\"Quiz\"  data-frmval=\"Quiz\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[498]\" id=\"field_4jfey\" value=\"2026-04-15T03:54:21.000Z\"  data-frmval=\"2026-04-15T03:54:21.000Z\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[499]\" id=\"field_elok832\" value=\"Default\"  data-frmval=\"Default\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[500]\" id=\"field_ddt2r32\" value=\"SOCIETE INCONNUE\"  data-frmval=\"SOCIETE INCONNUE\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[501]\" id=\"field_2yv97\" value=\"France\"  data-frmval=\"France\"   \/>\n\t\t<div id=\"frm_field_502_container\" tabindex=\"0\" class=\"frm_form_field  frm_html_container frm_inactive_chat_field form-field\">\n<h1 style=\"text-align: center;\"><strong>Data Quality - state of your database<br \/>\n<\/strong><\/h1>\n<\/div>\n<div id=\"frm_field_503_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_7k6ed322_label\" class=\"frm_primary_label\">How many contacts do you have per account, on average?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\">\t\t<div class=\"frm_radio\" id=\"frm_radio_503-0\">\t\t\t<label  for=\"field_7k6ed322-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[503]\" id=\"field_7k6ed322-0\" value=\"1 to 2 contacts\"\n\t\t data-invmsg=\"How many contacts do you have per account, on average? is invalid\"   \/> <div class=\"frm_label_button_container\">1 to 2 contacts<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_503-1\">\t\t\t<label  for=\"field_7k6ed322-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[503]\" id=\"field_7k6ed322-1\" value=\"3 to 5 contacts\"\n\t\t data-invmsg=\"How many contacts do you have per account, on average? is invalid\"   \/> <div class=\"frm_label_button_container\">3 to 5 contacts<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_503-2\">\t\t\t<label  for=\"field_7k6ed322-2\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[503]\" id=\"field_7k6ed322-2\" value=\"6 to 7 contacts\"\n\t\t data-invmsg=\"How many contacts do you have per account, on average? is invalid\"   \/> <div class=\"frm_label_button_container\">6 to 7 contacts<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_503-3\">\t\t\t<label  for=\"field_7k6ed322-3\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[503]\" id=\"field_7k6ed322-3\" value=\"8 contacts or more\"\n\t\t data-invmsg=\"How many contacts do you have per account, on average? is invalid\"   \/> <div class=\"frm_label_button_container\">8 contacts or more<\/div><\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_504_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container\">\r\n    <label for=\"field_jvqr422\" id=\"field_jvqr422_label\" class=\"frm_primary_label\">Do you consider that your database is enriched enough for your Marketing actions?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_jvqr422_label\" role=\"radiogroup\"><div class=\"frm_scale \"><label for=\"field_jvqr422-0\">\n<input type=\"radio\" name=\"item_meta[504]\" id=\"field_jvqr422-0\" value=\"1\"  data-invmsg=\"Do you consider that your database is enriched enough for your Marketing actions? is invalid\" aria-invalid=\"false\"   \/>\n1<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_jvqr422-1\">\n<input type=\"radio\" name=\"item_meta[504]\" id=\"field_jvqr422-1\" value=\"2\"  data-invmsg=\"Do you consider that your database is enriched enough for your Marketing actions? is invalid\" aria-invalid=\"false\"   \/>\n2<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_jvqr422-2\">\n<input type=\"radio\" name=\"item_meta[504]\" id=\"field_jvqr422-2\" value=\"3\"  data-invmsg=\"Do you consider that your database is enriched enough for your Marketing actions? is invalid\" aria-invalid=\"false\"   \/>\n3<\/label>\n<\/div>\n<div class=\"frm_scale  frm_last\"><label for=\"field_jvqr422-3\">\n<input type=\"radio\" name=\"item_meta[504]\" id=\"field_jvqr422-3\" value=\"4\"  data-invmsg=\"Do you consider that your database is enriched enough for your Marketing actions? is invalid\" aria-invalid=\"false\"   \/>\n4<\/label>\n<\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_jvqr422\">1. Not at all; 2. Not enough; 3. Enough; 4. Yes, more than enough!<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_505_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_2coe32_label\" class=\"frm_primary_label\">What percentage of your database is obsolete (unusable contacts)?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\">\t\t<div class=\"frm_radio\" id=\"frm_radio_505-0\">\t\t\t<label  for=\"field_2coe32-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[505]\" id=\"field_2coe32-0\" value=\"More than 50%\"\n\t\t data-invmsg=\"What percentage of your database is obsolete (unusable contacts)? is invalid\"   \/> <div class=\"frm_label_button_container\">More than 50%<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_505-1\">\t\t\t<label  for=\"field_2coe32-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[505]\" id=\"field_2coe32-1\" value=\"Between 25% and 30%\"\n\t\t data-invmsg=\"What percentage of your database is obsolete (unusable contacts)? is invalid\"   \/> <div class=\"frm_label_button_container\">Between 25% and 30%<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_505-2\">\t\t\t<label  for=\"field_2coe32-2\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[505]\" id=\"field_2coe32-2\" value=\"Between 10% and 25%\"\n\t\t data-invmsg=\"What percentage of your database is obsolete (unusable contacts)? is invalid\"   \/> <div class=\"frm_label_button_container\">Between 10% and 25%<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_505-3\">\t\t\t<label  for=\"field_2coe32-3\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[505]\" id=\"field_2coe32-3\" value=\"Less than 10%\"\n\t\t data-invmsg=\"What percentage of your database is obsolete (unusable contacts)? is invalid\"   \/> <div class=\"frm_label_button_container\">Less than 10%<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_505-4\">\t\t\t<label  for=\"field_2coe32-4\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[505]\" id=\"field_2coe32-4\" value=\"I have no idea\"\n\t\t data-invmsg=\"What percentage of your database is obsolete (unusable contacts)? is invalid\"   \/> <div class=\"frm_label_button_container\">I have no idea<\/div><\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_506_container\" tabindex=\"0\" class=\"frm_form_field  frm_html_container frm_inactive_chat_field form-field\">\n<h1 style=\"text-align: center;\"><strong>Data Quality - processes implemented<br \/>\n<\/strong><\/h1>\n<\/div>\n<div id=\"frm_field_507_container\" class=\"frm_form_field frm_inactive_chat_field form-field  frm_top_container vertical_radio\">\r\n    <div  id=\"field_fczcd2_label\" class=\"frm_primary_label\">GDPR: what processes have you made available to your contacts in the database in relation to the management of their data?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_fczcd2_label\" role=\"group\">\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_507-0\">\t\t\t<label  for=\"field_fczcd2-0\">\n\t\t\t<input type=\"checkbox\" name=\"item_meta[507][]\" id=\"field_fczcd2-0\" value=\"A communications preference center\"  data-frmlimit=\"5\"  data-invmsg=\"GDPR: what processes have you made available to your contacts in the database in relation to the management of their data? is invalid\"   \/> A communications preference center<\/label><\/div>\n\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_507-1\">\t\t\t<label  for=\"field_fczcd2-1\">\n\t\t\t<input type=\"checkbox\" name=\"item_meta[507][]\" id=\"field_fczcd2-1\" value=\"Automated contact data access\"  data-frmlimit=\"5\"  data-invmsg=\"GDPR: what processes have you made available to your contacts in the database in relation to the management of their data? is invalid\"   \/> Automated contact data access<\/label><\/div>\n\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_507-2\">\t\t\t<label  for=\"field_fczcd2-2\">\n\t\t\t<input type=\"checkbox\" name=\"item_meta[507][]\" id=\"field_fczcd2-2\" value=\"Automated contact data deletion\"  data-frmlimit=\"5\"  data-invmsg=\"GDPR: what processes have you made available to your contacts in the database in relation to the management of their data? is invalid\"   \/> Automated contact data deletion<\/label><\/div>\n\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_507-3\">\t\t\t<label  for=\"field_fczcd2-3\">\n\t\t\t<input type=\"checkbox\" name=\"item_meta[507][]\" id=\"field_fczcd2-3\" value=\"Campaigns \/ processes allowing easy access to the rectification of data by the contact\"  data-frmlimit=\"5\"  data-invmsg=\"GDPR: what processes have you made available to your contacts in the database in relation to the management of their data? is invalid\"   \/> Campaigns \/ processes allowing easy access to the rectification of data by the contact<\/label><\/div>\n\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_507-4\">\t\t\t<label  for=\"field_fczcd2-4\">\n\t\t\t<input type=\"checkbox\" name=\"item_meta[507][]\" id=\"field_fczcd2-4\" value=\"Not any processes\"  data-frmlimit=\"5\"  data-invmsg=\"GDPR: what processes have you made available to your contacts in the database in relation to the management of their data? is invalid\"   \/> Not any processes<\/label><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_fczcd2\">Select all processes implemented<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_508_container\" class=\"frm_form_field frm_inactive_chat_field form-field  frm_top_container\">\r\n    <label for=\"field_ofrqq2\" id=\"field_ofrqq2_label\" class=\"frm_primary_label\">On average, how often is your contact data updated? Every...\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_range_container\"><input  data-frmval=\"1\" data-invmsg=\"Curseur est non valide\" aria-invalid=\"false\"   aria-describedby=\"frm_desc_field_ofrqq2\" min=\"1\" max=\"24\" step=\"1\" type=\"range\" id=\"field_ofrqq2\" name=\"item_meta[508]\" value=\"1\" data-frmrange \/><div class=\"frm-text-center\"><span class=\"frm_range_value\">1<\/span><\/div><\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_ofrqq2\">Number of months<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_509_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container\">\r\n    <label for=\"field_tq1nq2\" id=\"field_tq1nq2_label\" class=\"frm_primary_label\">Do you think your sales teams spends a lot of time entering data manually?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_tq1nq2_label\" role=\"radiogroup\"><div class=\"frm_scale \"><label for=\"field_tq1nq2-0\">\n<input type=\"radio\" name=\"item_meta[509]\" id=\"field_tq1nq2-0\" value=\"1\"  data-invmsg=\"Do you think your sales teams spends a lot of time entering data manually? is invalid\" aria-invalid=\"false\"   \/>\n1<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_tq1nq2-1\">\n<input type=\"radio\" name=\"item_meta[509]\" id=\"field_tq1nq2-1\" value=\"2\"  data-invmsg=\"Do you think your sales teams spends a lot of time entering data manually? is invalid\" aria-invalid=\"false\"   \/>\n2<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_tq1nq2-2\">\n<input type=\"radio\" name=\"item_meta[509]\" id=\"field_tq1nq2-2\" value=\"3\"  data-invmsg=\"Do you think your sales teams spends a lot of time entering data manually? is invalid\" aria-invalid=\"false\"   \/>\n3<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_tq1nq2-3\">\n<input type=\"radio\" name=\"item_meta[509]\" id=\"field_tq1nq2-3\" value=\"4\"  data-invmsg=\"Do you think your sales teams spends a lot of time entering data manually? is invalid\" aria-invalid=\"false\"   \/>\n4<\/label>\n<\/div>\n<div class=\"frm_scale  frm_last\"><label for=\"field_tq1nq2-4\">\n<input type=\"radio\" name=\"item_meta[509]\" id=\"field_tq1nq2-4\" value=\"5\"  data-invmsg=\"Do you think your sales teams spends a lot of time entering data manually? is invalid\" aria-invalid=\"false\"   \/>\n5<\/label>\n<\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_tq1nq2\">1. no time 2. not a lot of time 3. normal time 4. a lot of time 5. way too much time<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_510_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_top_container\">\r\n    <label for=\"field_qvax622\" id=\"field_qvax622_label\" class=\"frm_primary_label\">Do your salespeople feel that they have a high-quality database (enriched and up-to-date)?\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_qvax622_label\" role=\"radiogroup\"><div class=\"frm_scale \"><label for=\"field_qvax622-0\">\n<input type=\"radio\" name=\"item_meta[510]\" id=\"field_qvax622-0\" value=\"1\"  data-invmsg=\"Do your salespeople feel that they have a high-quality database (enriched and up-to-date)? is invalid\" aria-invalid=\"false\"   \/>\n1<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qvax622-1\">\n<input type=\"radio\" name=\"item_meta[510]\" id=\"field_qvax622-1\" value=\"2\"  data-invmsg=\"Do your salespeople feel that they have a high-quality database (enriched and up-to-date)? is invalid\" aria-invalid=\"false\"   \/>\n2<\/label>\n<\/div>\n<div class=\"frm_scale \"><label for=\"field_qvax622-2\">\n<input type=\"radio\" name=\"item_meta[510]\" id=\"field_qvax622-2\" value=\"3\"  data-invmsg=\"Do your salespeople feel that they have a high-quality database (enriched and up-to-date)? is invalid\" aria-invalid=\"false\"   \/>\n3<\/label>\n<\/div>\n<div class=\"frm_scale  frm_last\"><label for=\"field_qvax622-3\">\n<input type=\"radio\" name=\"item_meta[510]\" id=\"field_qvax622-3\" value=\"4\"  data-invmsg=\"Do your salespeople feel that they have a high-quality database (enriched and up-to-date)? is invalid\" aria-invalid=\"false\"   \/>\n4<\/label>\n<\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_qvax622\">1. Not at all 2. Not enough quality 3. Enough quality 4. More than enough quality<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_511_container\" class=\"frm_form_field frm_inactive_chat_field form-field  frm_required_field frm_top_container\">\r\n    <label for=\"field_n9sgf322\" id=\"field_n9sgf322_label\" class=\"frm_primary_label\">Votre Email\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_n9sgf322\" name=\"item_meta[511]\" value=\"\"  placeholder=\"merlin@kamelott.com\" data-reqmsg=\"Votre Email cannot be empty\" aria-required=\"true\" data-invmsg=\"Email est non valide\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n\t\t<input  type=\"hidden\" name=\"item_meta[512]\" id=\"field_ixysw32\" value=\"How many contacts do you have per account, on average?\"  data-frmval=\"How many contacts do you have per account, on average?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[513]\" id=\"field_jdg1932\" value=\"Do you consider that your database is enriched enough for your Marketing actions?\"  data-frmval=\"Do you consider that your database is enriched enough for your Marketing actions?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[514]\" id=\"field_w2b832\" value=\"What percentage of your database is obsolete (unusable contacts)?\"  data-frmval=\"What percentage of your database is obsolete (unusable contacts)?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[515]\" id=\"field_9z5yb32\" value=\"GDPR: what processes have you made available to your contacts in the database in relation to the management of their data?\"  data-frmval=\"GDPR: what processes have you made available to your contacts in the database in relation to the management of their data?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[516]\" id=\"field_a4tn432\" value=\"On average, how often is your contact data updated? 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