{"id":2552,"date":"2023-08-15T16:33:15","date_gmt":"2023-08-15T14:33:15","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=2552"},"modified":"2025-01-21T17:32:13","modified_gmt":"2025-01-21T16:32:13","slug":"data-quality-did-you-know","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/data-quality-did-you-know\/","title":{"rendered":"Data Quality: Did you know?"},"content":{"rendered":"<p>Assess your knowledge on data quality management. Do you know why it is important to deal with this subject within marketing?<\/p>\n<div class=\"frm_forms  with_frm_style frm_style_style-formidable frm_chat_form_cont\" id=\"frm_form_18_container\" data-token=\"160a6e89f15fa4802d11853501c25e9e\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_js_validate  frm_pro_form \" id=\"form_quiz-did-you-know-data-quality\" data-token=\"160a6e89f15fa4802d11853501c25e9e\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Quiz - Data Quality - Did you know?<\/legend>\r\n\r\n<div class=\"frm-chat-progress\" frm-question-offset=\"0\" frm-question-total=\"6\"><div class=\"frm-progress-bar\"><div><\/div><div><\/div><\/div><\/div><div class=\"frm_chat_form frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<div class=\"frm_active_chat_field frm_chat_start_page\" style=\"--title-margin-bottom: 25px;\" tabindex=\"0\"><h3 class=\"frm_form_title\">Quiz - Data Quality - Did you know?<\/h3><div class=\"frm_description\"><p>Assess your knowledge on data quality management. Do you know why it is important to deal with this subject within marketing?<\/p>\r\n<\/div><div class=\"frm_submit frm_chat_start_wrapper\"><button class=\"button button-primary frm-button-primary frm_chat_start\">Start the quiz!<\/button><span class=\"frm_press_enter\">press <strong>Enter<\/strong> <svg width=\"16\" height=\"11\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 11\"><path fill=\"currentColor\" d=\"M15.3 6c0 .7-.3 1.2-.7 1.7a2.2 2.2 0 0 1-1.7.7H7.4v2.3L.6 7.5l6.8-3.2v2.3H12c.3 0 .6-.1.8-.3.3-.2.4-.5.4-.8V.7h2V6Z\"\/><\/svg><\/span><\/div><\/div><input type=\"hidden\" name=\"form_id\" value=\"18\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_18\" id=\"frm_hide_fields_18\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"quiz-did-you-know-data-quality\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_18\" name=\"frm_submit_entry_18\" value=\"c2887b669b\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/2552\" \/>\t\t<input  type=\"hidden\" name=\"item_meta[520]\" id=\"field_outcome-quiz-result42\" value=\"\"  data-invmsg=\"Score is invalid\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[521]\" id=\"field_4jpx922\" value=\"ML QUI 202105 ENG - Data Quality : Did you know?\"  data-frmval=\"ML QUI 202105 ENG - Data Quality : Did you know?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[522]\" id=\"field_8gcfp22\" value=\"Quiz\"  data-frmval=\"Quiz\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[523]\" id=\"field_t3gi3\" value=\"2026-04-17T10:29:58.000Z\"  data-frmval=\"2026-04-17T10:29:58.000Z\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[524]\" id=\"field_9x0lz2\" value=\"Default\"  data-frmval=\"Default\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[525]\" id=\"field_nt3wf\" value=\"SOCIETE INCONNUE\"  data-frmval=\"SOCIETE INCONNUE\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[526]\" id=\"field_wf6y3\" value=\"France\"  data-frmval=\"France\"   \/>\n\t\t<div id=\"frm_field_527_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_required_field frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_7k6ed42_label\" class=\"frm_primary_label\">Q1. What percentage of informed contacts are obsolete in a CRM and B2B Marketing database?\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\" aria-required=\"true\">\t\t<div class=\"frm_radio\" id=\"frm_radio_527-0\">\t\t\t<label  for=\"field_7k6ed42-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[527]\" id=\"field_7k6ed42-0\" value=\"10% of contacts are obsolete\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q1. What percentage of informed contacts are obsolete in a CRM and B2B Marketing database? is invalid\"   \/> <div class=\"frm_label_button_container\">10% of contacts are obsolete<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_527-1\">\t\t\t<label  for=\"field_7k6ed42-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[527]\" id=\"field_7k6ed42-1\" value=\"25% of contacts are obsolete\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q1. What percentage of informed contacts are obsolete in a CRM and B2B Marketing database? is invalid\"   \/> <div class=\"frm_label_button_container\">25% of contacts are obsolete<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_527-2\">\t\t\t<label  for=\"field_7k6ed42-2\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[527]\" id=\"field_7k6ed42-2\" value=\"45% of contacts are obsolete\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q1. What percentage of informed contacts are obsolete in a CRM and B2B Marketing database? is invalid\"   \/> <div class=\"frm_label_button_container\">45% of contacts are obsolete<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_527-3\">\t\t\t<label  for=\"field_7k6ed42-3\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[527]\" id=\"field_7k6ed42-3\" value=\"65% of contacts are obsolete\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q1. What percentage of informed contacts are obsolete in a CRM and B2B Marketing database? is invalid\"   \/> <div class=\"frm_label_button_container\">65% of contacts are obsolete<\/div><\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_528_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_required_field frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_7fss742_label\" class=\"frm_primary_label\">Q2. Ideally, how many contacts should a B2B database have per account?\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\" aria-required=\"true\">\t\t<div class=\"frm_radio\" id=\"frm_radio_528-0\">\t\t\t<label  for=\"field_7fss742-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[528]\" id=\"field_7fss742-0\" value=\"1 to 2 contacts\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q2. Ideally, how many contacts should a B2B database have per account? is invalid\"   \/> <div class=\"frm_label_button_container\">1 to 2 contacts<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_528-1\">\t\t\t<label  for=\"field_7fss742-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[528]\" id=\"field_7fss742-1\" value=\"3 to 5 contacts\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q2. Ideally, how many contacts should a B2B database have per account? is invalid\"   \/> <div class=\"frm_label_button_container\">3 to 5 contacts<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_528-2\">\t\t\t<label  for=\"field_7fss742-2\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[528]\" id=\"field_7fss742-2\" value=\"5 to 7 contacts\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q2. Ideally, how many contacts should a B2B database have per account? is invalid\"   \/> <div class=\"frm_label_button_container\">5 to 7 contacts<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_528-3\">\t\t\t<label  for=\"field_7fss742-3\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[528]\" id=\"field_7fss742-3\" value=\"8 contacts or more\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q2. Ideally, how many contacts should a B2B database have per account? is invalid\"   \/> <div class=\"frm_label_button_container\">8 contacts or more<\/div><\/label><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_7fss742\">Hint: decision circles have X to X contacts<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_529_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_required_field frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_wwaaz2_label\" class=\"frm_primary_label\">Q3. What percentage of the total data in a database changes at least every 12 months in a company?\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\" aria-required=\"true\">\t\t<div class=\"frm_radio\" id=\"frm_radio_529-0\">\t\t\t<label  for=\"field_wwaaz2-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[529]\" id=\"field_wwaaz2-0\" value=\"10%\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q3. What percentage of the total data in a database changes at least every 12 months in a company? is invalid\"   \/> <div class=\"frm_label_button_container\">10%<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_529-1\">\t\t\t<label  for=\"field_wwaaz2-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[529]\" id=\"field_wwaaz2-1\" value=\"30%\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q3. What percentage of the total data in a database changes at least every 12 months in a company? is invalid\"   \/> <div class=\"frm_label_button_container\">30%<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_529-2\">\t\t\t<label  for=\"field_wwaaz2-2\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[529]\" id=\"field_wwaaz2-2\" value=\"50%\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q3. What percentage of the total data in a database changes at least every 12 months in a company? is invalid\"   \/> <div class=\"frm_label_button_container\">50%<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_529-3\">\t\t\t<label  for=\"field_wwaaz2-3\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[529]\" id=\"field_wwaaz2-3\" value=\"80%\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q3. What percentage of the total data in a database changes at least every 12 months in a company? is invalid\"   \/> <div class=\"frm_label_button_container\">80%<\/div><\/label><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_wwaaz2\">Hint: this data includes address, turnover, activity, workforce, telephone number, etc.<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_530_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_required_field frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_shtnx2_label\" class=\"frm_primary_label\">Q4. A task carried out with erroneous data incurs an additional cost compared to a task carried out using verified and correct data. What is this additional cost?\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\" aria-required=\"true\">\t\t<div class=\"frm_radio\" id=\"frm_radio_530-0\">\t\t\t<label  for=\"field_shtnx2-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[530]\" id=\"field_shtnx2-0\" value=\"a cost 2 times higher\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q4. A task carried out with erroneous data incurs an additional cost compared to a task carried out using verified and correct data. What is this additional cost? is invalid\"   \/> <div class=\"frm_label_button_container\">a cost 2 times higher<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_530-1\">\t\t\t<label  for=\"field_shtnx2-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[530]\" id=\"field_shtnx2-1\" value=\"a cost 10 times higher\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q4. A task carried out with erroneous data incurs an additional cost compared to a task carried out using verified and correct data. What is this additional cost? is invalid\"   \/> <div class=\"frm_label_button_container\">a cost 10 times higher<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_530-2\">\t\t\t<label  for=\"field_shtnx2-2\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[530]\" id=\"field_shtnx2-2\" value=\"a cost 50 times higher\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q4. A task carried out with erroneous data incurs an additional cost compared to a task carried out using verified and correct data. What is this additional cost? is invalid\"   \/> <div class=\"frm_label_button_container\">a cost 50 times higher<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_530-3\">\t\t\t<label  for=\"field_shtnx2-3\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[530]\" id=\"field_shtnx2-3\" value=\"a cost 100 times higher\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q4. A task carried out with erroneous data incurs an additional cost compared to a task carried out using verified and correct data. What is this additional cost? is invalid\"   \/> <div class=\"frm_label_button_container\">a cost 100 times higher<\/div><\/label><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_shtnx2\">Hint: it is better to have verified and correct data \ud83d\ude09<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_531_container\" class=\"frm_form_field frm_inactive_chat_field frm_autoadvance form-field  frm_required_field frm_top_container vertical_radio frm_display_format_buttons frm_text_align_left\">\r\n    <div id=\"field_4xo142_label\" class=\"frm_primary_label\">Q5. What percentage of sales reps believe the data they use is outdated?\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" role=\"radiogroup\" aria-required=\"true\">\t\t<div class=\"frm_radio\" id=\"frm_radio_531-0\">\t\t\t<label  for=\"field_4xo142-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[531]\" id=\"field_4xo142-0\" value=\"20% of sales reps\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q5. What percentage of sales reps believe the data they use is outdated? is invalid\"   \/> <div class=\"frm_label_button_container\">20% of sales reps<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_531-1\">\t\t\t<label  for=\"field_4xo142-1\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[531]\" id=\"field_4xo142-1\" value=\"40% of sales reps\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q5. What percentage of sales reps believe the data they use is outdated? is invalid\"   \/> <div class=\"frm_label_button_container\">40% of sales reps<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_531-2\">\t\t\t<label  for=\"field_4xo142-2\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[531]\" id=\"field_4xo142-2\" value=\"60% of sales reps\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q5. What percentage of sales reps believe the data they use is outdated? is invalid\"   \/> <div class=\"frm_label_button_container\">60% of sales reps<\/div><\/label><\/div>\n\t\t<div class=\"frm_radio\" id=\"frm_radio_531-3\">\t\t\t<label  for=\"field_4xo142-3\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[531]\" id=\"field_4xo142-3\" value=\"80% of sales reps\"\n\t\t data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" data-invmsg=\"Q5. What percentage of sales reps believe the data they use is outdated? is invalid\"   \/> <div class=\"frm_label_button_container\">80% of sales reps<\/div><\/label><\/div>\n<\/div>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_4xo142\">Hint: 69% of sales reps believe they spend too much time entering data<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_532_container\" class=\"frm_form_field frm_inactive_chat_field form-field  frm_required_field frm_top_container\">\r\n    <label for=\"field_n9sgf42\" id=\"field_n9sgf42_label\" class=\"frm_primary_label\">Votre Email\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_n9sgf42\" name=\"item_meta[532]\" value=\"\"  placeholder=\"merlin@kamelott.com\" data-reqmsg=\"Ce champ ne peut pas \u00eatre vide\" aria-required=\"true\" data-invmsg=\"Email est non valide\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n\t\t<input  type=\"hidden\" name=\"item_meta[533]\" id=\"field_p5e27\" value=\"Q1. What percentage of informed contacts are obsolete in a CRM and B2B Marketing database?\"  data-frmval=\"Q1. What percentage of informed contacts are obsolete in a CRM and B2B Marketing database?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[534]\" id=\"field_vydur\" value=\"Q2. Ideally, how many contacts should a B2B database have per account?\"  data-frmval=\"Q2. Ideally, how many contacts should a B2B database have per account?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[535]\" id=\"field_i6f28\" value=\"Q3. What percentage of the total data in a database changes at least every 12 months in a company?\"  data-frmval=\"Q3. What percentage of the total data in a database changes at least every 12 months in a company?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[536]\" id=\"field_yf72\" value=\"Q4. A task carried out with erroneous data incurs an additional cost compared to a task carried out using verified and correct data. What is this additional cost?\"  data-frmval=\"Q4. A task carried out with erroneous data incurs an additional cost compared to a task carried out using verified and correct data. What is this additional cost?\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[537]\" id=\"field_h1mk7\" value=\"Q5. What percentage of sales reps believe the data they use is outdated?\"  data-frmval=\"Q5. 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