{"id":2517,"date":"2023-07-11T09:14:20","date_gmt":"2023-07-11T07:14:20","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=2517"},"modified":"2026-02-20T15:49:19","modified_gmt":"2026-02-20T14:49:19","slug":"infographic-the-goals-of-conversational-marketing","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/infographic-the-goals-of-conversational-marketing\/","title":{"rendered":"[Infographic] &#8211; the goals of conversational marketing"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3026 size-full\" title=\"Conversational Marketing Objectives\" src=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Conversational-MArketing-Objectives-Snapshot-EN.gif\" alt=\"Conversational Marketing Objectives\" width=\"584\" height=\"302\" \/><\/h2>\n<h2>In recent years, conversational marketing has become the new inbound marketing tool for brands and companies, particularly in B2B.<\/h2>\n<p><strong>What you&#8217;ll find in this infographic:<\/strong><br \/>\nConversational marketing tools enable users to converse with a brand whenever and wherever they want. Implementing conversational marketing strategies will encourage the engagement of prospects and customers, by driving interactivity across different digital channels.<\/p>\n<div data-cta-id=\"ddd39e7c-dc16-4ec5-9775-96eeb051b940\" class=\"paminga-cta\">\n  <script type=\"text\/javascript\" src=\"https:\/\/cta.paminga.com\/cta.js\" crossOrigin=\"anonymous\"><\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, conversational marketing has become the new inbound marketing tool for brands&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3024,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":0,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[27,49,43],"technology":[61],"class_list":["post-2517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-conversational-marketing","tag-marketing-ops-organization","tag-marketing-stack","technology-xeno-app"],"acf":{"rsrc_module":null,"meta_duration":5,"meta_difficulty":"dif-beginner","post_subtitle":"","modules":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>[Infographic] - the goals of conversational marketing - Merlin\/Leonard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merlinleonard.com\/en\/infographic-the-goals-of-conversational-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Infographic] - the goals of conversational marketing\" \/>\n<meta property=\"og:description\" content=\"In recent years, conversational marketing has become the new inbound marketing tool for brands...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/merlinleonard.com\/en\/infographic-the-goals-of-conversational-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin\/Leonard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MerlinxLeonard\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T07:14:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T14:49:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/conversational-marketing-objectives-and-technologies-600x400-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sylvain Davril\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sdavril\" \/>\n<meta name=\"twitter:site\" content=\"@MerlinxLeonard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvain Davril\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-the-goals-of-conversational-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/infographic-the-goals-of-conversational-marketing\\\/\"},\"author\":{\"name\":\"Sylvain Davril\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/person\\\/93183ed8a72e1d4f8f4ca3c5a17f2589\"},\"headline\":\"[Infographic] &#8211; 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