{"id":2363,"date":"2023-05-22T19:00:35","date_gmt":"2023-05-22T17:00:35","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?p=2363"},"modified":"2024-11-21T15:03:06","modified_gmt":"2024-11-21T14:03:06","slug":"proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer","status":"publish","type":"post","link":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/","title":{"rendered":"Proving the value of marketing with Marketo&#8217;s Opportunity Influence Analyzer"},"content":{"rendered":"<p>\ud83c\udff0\ud83e\uddd9\u200d\u2642\ufe0fSalutations from the magical dominions of Merlin\/Leonard! \ud83e\uddd9\u200d\u2642\ufe0f\ud83c\udff0<\/p>\n<p>Today&#8217;s tale from King Arthur&#8217;s \ud83e\udd34court is a perfect reflection of the ongoing saga in many business kingdoms. The unsung hero of our story? Marketo&#8217;s &#8216;Opportunity Influence Analyzer&#8217; tool! \u2694\ufe0f\ud83d\udd2e<\/p>\n<p>Arthur, once believing victories were solely due to his Knights (Sales), uncovered the concealed magic of his Wizards (Marketing), who had been stirring up influence even before the Knights readied their steeds. \ud83e\uddd9\u200d\u2642\ufe0f\u2728<\/p>\n<p>\ud83c\udfaf By activating Marketo&#8217;s Opportunity Influence Analyzer, linked with Salesforce, Arthur discovered every interaction &#8211; magical touches that were made before, during, and post a victory, involving Knights and Wizards alike. \ud83c\udf0c<\/p>\n<p>And what a revelation it was! \ud83d\udc40 The surge in total interactions unveiled the crucial role of the Wizards, or the pivotal contribution of marketing.<\/p>\n<p>Today, Arthur&#8217;s appreciation for his Wizards has grown leaps and bounds. He sees the vital spells they spin to make the kingdom flourish. \ud83c\udff0\u2728<\/p>\n<p>From the desk of our Wizards today? \ud83e\uddd9\u200d\u2642\ufe0f Embrace the Opportunity Influence Analyzer tool. Unveil your hard work. Show your Knights that the magic they see is not an illusion but a real game-changer! \ud83d\udcab<\/p>\n<p>And always remember, it&#8217;s not just the sword that wields magic, it&#8217;s the spell too. \ud83d\udde1\ufe0f\ud83d\udd2e<\/p>\n<p>And don&#8217;t miss our grand gathering every Friday at 10am for a free hour of chat, queries, and sharing of Marketo best practices. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udff0\ud83e\uddd9\u200d\u2642\ufe0fSalutations from the magical dominions of Merlin\/Leonard! \ud83e\uddd9\u200d\u2642\ufe0f\ud83c\udff0 Today&#8217;s tale from King Arthur&#8217;s \ud83e\udd34court&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marketo's Opportunity Influence Analyzer","_yoast_wpseo_linkdex":67,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[42,38,45,48,50],"technology":[54],"class_list":["post-2363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-marketing-automation","tag-marketing-kpis","tag-marketo","tag-marketo-tip","tag-sales-marketing-alignment","technology-marketo"],"acf":{"rsrc_module":null,"meta_duration":5,"meta_difficulty":"dif-medium","modules_bottom":[{"acf_fc_layout":"sidebar_marketo_form_cta","cta_sidebar":"Register for Marketo Office Hours","padding_t":"pt-medium","padding_t_copier":"pb-medium","bg":"bg-white"}],"post_or_page":"","agenda_shortcode":"[mktoagenda formid=\"2030\" button_text=\"Sign  up\" form_title=\"Registration\" focus_area=\"officehours\"]<script src=\"\/\/go.merlinleonard.com\/js\/forms2\/js\/forms2.min.js\"><\/script><form id=\"mktoForm_2030\"><\/form><script>MktoForms2.loadForm(\"\/\/go.merlinleonard.com\", \"380-REU-819\", 2030);<\/script>[\/mktoagenda]","post_featured_image_style":"normal","ressources_video":"","post_subtitle":"Marketo Tip #06","modules":[{"acf_fc_layout":"mod_video","mod_video__embedcode":"<div style=\"width:100%; height:0; position: relative; padding-bottom:56.25%\"><iframe src=\"https:\/\/videos-en.merlinleonard.com\/v.ihtml\/player.html?token=3537bd890fad34e8c242993fbed776fe&source=embed&photo%5fid=85893712\" style=\"width:100%; height:100%; position: absolute; top: 0; left: 0;\" frameborder=\"0\" border=\"0\" scrolling=\"no\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Proving the value of marketing with Marketo&#039;s Opportunity Influence Analyzer - Merlin\/Leonard<\/title>\n<meta name=\"description\" content=\"Discover Marketo&#039;s Opportunity Influence Analyzer! A key tool to measure the impact of marketing on your business opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proving the value of marketing with Marketo&#039;s Opportunity Influence Analyzer\" \/>\n<meta property=\"og:description\" content=\"Discover Marketo&#039;s Opportunity Influence Analyzer! A key tool to measure the impact of marketing on your business opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin\/Leonard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MerlinxLeonard\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T17:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T14:03:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvain Davril\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sdavril\" \/>\n<meta name=\"twitter:site\" content=\"@MerlinxLeonard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvain Davril\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/\"},\"author\":{\"name\":\"Sylvain Davril\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/person\\\/93183ed8a72e1d4f8f4ca3c5a17f2589\"},\"headline\":\"Proving the value of marketing with Marketo&#8217;s Opportunity Influence Analyzer\",\"datePublished\":\"2023-05-22T17:00:35+00:00\",\"dateModified\":\"2024-11-21T14:03:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/\"},\"wordCount\":236,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/05\\\/Marketo-tips.jpg\",\"keywords\":[\"marketing automation\",\"marketing KPIs\",\"marketo\",\"marketo tip\",\"sales marketing alignment\"],\"articleSection\":[\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/\",\"name\":\"Proving the value of marketing with Marketo's Opportunity Influence Analyzer - Merlin\\\/Leonard\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/05\\\/Marketo-tips.jpg\",\"datePublished\":\"2023-05-22T17:00:35+00:00\",\"dateModified\":\"2024-11-21T14:03:06+00:00\",\"description\":\"Discover Marketo's Opportunity Influence Analyzer! A key tool to measure the impact of marketing on your business opportunities.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/05\\\/Marketo-tips.jpg\",\"contentUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/05\\\/Marketo-tips.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Marketo Tips by Merlin\\\/Leonard - The Ultimate Playlist with Sylvain Davril\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proving the value of marketing with Marketo&#8217;s Opportunity Influence Analyzer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\",\"name\":\"Merlin\\\/Leonard\",\"description\":\"Merlin\\\/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience.&quot; en &quot;B2B marketing, strategy, automation and ABM: align technology with your objectives.\",\"publisher\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\"},\"alternateName\":\"M\\\/L\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\",\"name\":\"Merlin\\\/Leonard\",\"alternateName\":\"M\\\/L\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/merlinleonard-logo-court-carre.png\",\"contentUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/merlinleonard-logo-court-carre.png\",\"width\":139,\"height\":129,\"caption\":\"Merlin\\\/Leonard\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MerlinxLeonard\\\/\",\"https:\\\/\\\/x.com\\\/MerlinxLeonard\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/merlin-lonard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/person\\\/93183ed8a72e1d4f8f4ca3c5a17f2589\",\"name\":\"Sylvain Davril\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g\",\"caption\":\"Sylvain Davril\"},\"description\":\"For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.\",\"sameAs\":[\"https:\\\/\\\/merlinleonard.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sylvaindavril\\\/\",\"https:\\\/\\\/x.com\\\/sdavril\",\"https:\\\/\\\/videos.merlinleonard.com\\\/\"],\"gender\":\"homme\",\"knowsAbout\":[\"Marketo\",\"Marketing Automation\"],\"knowsLanguage\":[\"Anglais\",\"Fran\u00e7ais\"],\"jobTitle\":\"Leonard & Marketo Architecte\",\"worksFor\":\"Merlin\\\/Leonard\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Proving the value of marketing with Marketo's Opportunity Influence Analyzer - Merlin\/Leonard","description":"Discover Marketo's Opportunity Influence Analyzer! A key tool to measure the impact of marketing on your business opportunities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/","og_locale":"en_US","og_type":"article","og_title":"Proving the value of marketing with Marketo's Opportunity Influence Analyzer","og_description":"Discover Marketo's Opportunity Influence Analyzer! A key tool to measure the impact of marketing on your business opportunities.","og_url":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/","og_site_name":"Merlin\/Leonard","article_publisher":"https:\/\/www.facebook.com\/MerlinxLeonard\/","article_published_time":"2023-05-22T17:00:35+00:00","article_modified_time":"2024-11-21T14:03:06+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips.jpg","type":"image\/jpeg"}],"author":"Sylvain Davril","twitter_card":"summary_large_image","twitter_creator":"@sdavril","twitter_site":"@MerlinxLeonard","twitter_misc":{"Written by":"Sylvain Davril","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/#article","isPartOf":{"@id":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/"},"author":{"name":"Sylvain Davril","@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/person\/93183ed8a72e1d4f8f4ca3c5a17f2589"},"headline":"Proving the value of marketing with Marketo&#8217;s Opportunity Influence Analyzer","datePublished":"2023-05-22T17:00:35+00:00","dateModified":"2024-11-21T14:03:06+00:00","mainEntityOfPage":{"@id":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/"},"wordCount":236,"commentCount":0,"publisher":{"@id":"https:\/\/merlinleonard.com\/en\/#organization"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/#primaryimage"},"thumbnailUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips.jpg","keywords":["marketing automation","marketing KPIs","marketo","marketo tip","sales marketing alignment"],"articleSection":["Videos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/","url":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/","name":"Proving the value of marketing with Marketo's Opportunity Influence Analyzer - Merlin\/Leonard","isPartOf":{"@id":"https:\/\/merlinleonard.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/#primaryimage"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/#primaryimage"},"thumbnailUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips.jpg","datePublished":"2023-05-22T17:00:35+00:00","dateModified":"2024-11-21T14:03:06+00:00","description":"Discover Marketo's Opportunity Influence Analyzer! A key tool to measure the impact of marketing on your business opportunities.","breadcrumb":{"@id":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/#primaryimage","url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips.jpg","contentUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Marketo-tips.jpg","width":1600,"height":900,"caption":"Marketo Tips by Merlin\/Leonard - The Ultimate Playlist with Sylvain Davril"},{"@type":"BreadcrumbList","@id":"https:\/\/merlinleonard.com\/en\/proving-the-value-of-marketing-with-marketos-opportunity-influence-analyzer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/merlinleonard.com\/en\/"},{"@type":"ListItem","position":2,"name":"Proving the value of marketing with Marketo&#8217;s Opportunity Influence Analyzer"}]},{"@type":"WebSite","@id":"https:\/\/merlinleonard.com\/en\/#website","url":"https:\/\/merlinleonard.com\/en\/","name":"Merlin\/Leonard","description":"Merlin\/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience.&quot; en &quot;B2B marketing, strategy, automation and ABM: align technology with your objectives.","publisher":{"@id":"https:\/\/merlinleonard.com\/en\/#organization"},"alternateName":"M\/L","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/merlinleonard.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/merlinleonard.com\/en\/#organization","name":"Merlin\/Leonard","alternateName":"M\/L","url":"https:\/\/merlinleonard.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/merlinleonard-logo-court-carre.png","contentUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/merlinleonard-logo-court-carre.png","width":139,"height":129,"caption":"Merlin\/Leonard"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MerlinxLeonard\/","https:\/\/x.com\/MerlinxLeonard","https:\/\/www.linkedin.com\/company\/merlin-lonard\/"]},{"@type":"Person","@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/person\/93183ed8a72e1d4f8f4ca3c5a17f2589","name":"Sylvain Davril","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/daee0d0b3f96376e69a2a533e43a49afb66b6e96daef3291c38b4d0d20f86cbb?s=96&d=mm&r=g","caption":"Sylvain Davril"},"description":"For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.","sameAs":["https:\/\/merlinleonard.com","https:\/\/www.linkedin.com\/in\/sylvaindavril\/","https:\/\/x.com\/sdavril","https:\/\/videos.merlinleonard.com\/"],"gender":"homme","knowsAbout":["Marketo","Marketing Automation"],"knowsLanguage":["Anglais","Fran\u00e7ais"],"jobTitle":"Leonard & Marketo Architecte","worksFor":"Merlin\/Leonard"}]}},"_links":{"self":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts\/2363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/comments?post=2363"}],"version-history":[{"count":3,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts\/2363\/revisions"}],"predecessor-version":[{"id":5214,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/posts\/2363\/revisions\/5214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/media\/2309"}],"wp:attachment":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/media?parent=2363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/categories?post=2363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/tags?post=2363"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/technology?post=2363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}