{"id":5451,"date":"2025-04-25T15:23:06","date_gmt":"2025-04-25T13:23:06","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?page_id=5451"},"modified":"2025-10-16T10:19:15","modified_gmt":"2025-10-16T08:19:15","slug":"vision-and-strategy","status":"publish","type":"page","link":"https:\/\/merlinleonard.com\/en\/nos-expertises\/vision-and-strategy\/","title":{"rendered":"Vision and Strategy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5886,"parent":5444,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-offer.php","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Vision and Strategy","_yoast_wpseo_linkdex":58,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"class_list":["post-5451","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"offer_modules":[{"acf_fc_layout":"offer_header","offer_header_title":"<h1>B2B marketing has changed<\/h1>","offer_header_p":"Your buyers no longer fill in your forms.\r\nThey want to find out for themselves.\r\nAnd they won't raise their hand until they're convinced.","offer_header_boxed_p":"\u27a1\ufe0f Take a step back, align your teams, and build a marketing strategy that matches the new rules of B2B.","offer_header_boxed_color":"--color-yellow-ml","offer_header_img":5886,"offer_header_video":"","offer_header_toggle_form":"","offer_header_toggle_form_cta_opener":""},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-grey-ml","offer_2colmedia_head_align":"left","offer_2colmedia_direction":"ltr","offer_2colmedia_media_width":"40%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"","offer_2colmedia_p":"","offer_2colmedia_img1":5888,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"<h3>1. \ud83c\udf93 Seminar : \u201cThe State of the Art in B2B Digital Marketing\u201d<\/h3>\r\n<p><i>Get a head start by identifying the major trends in modern B2B marketing<\/i>\r\n<ul>\r\n<li>Why the approaches of the 2010s no longer work<\/li>\r\n<li>What are the 8 pillars of modern B2B marketing<\/li>\r\n<li>How to align your organization with these new levers<\/li><\/ul>\r\n\ud83d\udfe3 For whom: Executive committee, CMOs, marketing managers<\/br>\r\n\ud83d\udfe3 Format: 2h visio or face-to-face<\/br>\r\n\ud83d\udfe3 Objective: Lay the foundations for a change in strategic posture<\/br><\/p>\r\n<a href=https:\/\/merlinleonard.com\/en\/nos-expertises\/vision-and-strategy\/state-of-the-art-in-b2b-digital-marketing\/\" class=\"button\">I discover the new trends in B2B marketing<\/a>"},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-white-ml","offer_2colmedia_head_align":"left","offer_2colmedia_direction":"rtl","offer_2colmedia_media_width":"40%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"","offer_2colmedia_p":"","offer_2colmedia_img1":5890,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"<h3>2. \ud83e\udd1d Strategic discussion with a Digital Marketing expert<\/h3>\r\n<p><i>Take a step back, validate your intuitions, prioritize your actions.<\/i><\/br>\r\nA flexible, confidential format for:<\/br>\r\n<ul>\r\n<li>Challenge your ideas or doubts<\/li>\r\n<li>Co-construct a coherent vision of your B2B marketing<\/li>\r\n<li>Identify quick wins and structural worksites<\/li>\r\n<\/ul>\r\n\ud83d\udfe3 For whom: CMO, marketing management, digital<\/br>\r\n\ud83d\udfe3 Format: 1h30 session<\/br>\r\n\ud83d\udfe3 Objective: break out of vagueness, isolation or strategic paralysis<\/br><\/p>\r\n<a href=\"https:\/\/merlinleonard.com\/en\/nos-expertises\/vision-and-strategy\/free-strategic-coaching-1h30-to-challenge-your-b2b-marketing\/\" class=\"button\">I chat with an expert<\/a>"},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-grey-ml","offer_2colmedia_head_align":"left","offer_2colmedia_direction":"ltr","offer_2colmedia_media_width":"40%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"","offer_2colmedia_p":"","offer_2colmedia_img1":5892,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"<h3>3. \ud83d\udd04 Building your Lead Management strategy<\/h3>\r\n<p><i>From attention to conversion: structure your revenue generation journey.<\/i><\/br>\r\nWe support you in :\r\n<ul>\r\n<li>Map the key passage points (MQL, SQL, SAL, etc.)<\/li>\r\n<li>Implement a true SLA logic between marketing and sales<\/li>\r\n<li>Defining the right content, the right scoring, the right indicators<\/li><\/ul>\r\n\ud83d\udfe3 For whom: acquisition, CRM, growth managers<\/br>\r\n\ud83d\udfe3 Format: short scoping mission + workshops<\/br>\r\n\ud83d\udfe3 Objective: avoid leakage between funnel stages, improve conversion<\/br>\r\n<\/p>\r\n<a href=\"https:\/\/merlinleonard.com\/en\/nos-expertises\/vision-and-strategy\/lead-management-strategy\/\" class=\"button\">I build my Lead Management strategy<\/a>"},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-white-ml","offer_2colmedia_head_align":"left","offer_2colmedia_direction":"rtl","offer_2colmedia_media_width":"40%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"","offer_2colmedia_p":"","offer_2colmedia_img1":5893,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"<h3>4. \ud83c\udff0 Building your Account-Based GTM strategy<\/h3>\r\n<p><i>Put your strategic accounts at the center of your Go-to-Market.<\/i><\/br>\r\nThis offer enables you to:\r\n<ul>\r\n<li>Identify accounts to target based on their potential and signals of intent<\/li>\r\n<li>Align marketing, sales and CS around a common plan<\/li>\r\n<li>Structure governance, rituals, campaigns and metrics<\/li>\r\n<\/ul>\r\n\ud83d\udfe3 For whom: B2B mid-market and enterprise organizations<\/br>\r\n\ud83d\udfe3 Format: strategic framing mission<\/br>\r\n\ud83d\udfe3 Objective: maximize commercial impact on a limited number of high-value accounts<\/li>\r\n<\/p>\r\n<a href=\"https:\/\/merlinleonard.com\/en\/nos-expertises\/vision-and-strategy\/account-based-gtm-strategy\/\" target=\"_blank\" class=\"button\">I build my ABM strategy<\/a>\r\n"},{"acf_fc_layout":"offer_clients","offer_clients_background":"--color-grey-ml","offer_clients_head_align":"center","offer_clients_title":"<h2>They trust us<\/h2>","offer_clients_p":"<p style=\"text-align:center;\">...and this warms our hearts !<\/p>"},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-white-ml","offer_2colmedia_head_align":"center","offer_2colmedia_direction":"ltr","offer_2colmedia_media_width":"40%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"<h2>Need help deciding?<\/h2>","offer_2colmedia_p":"","offer_2colmedia_img1":5479,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"<p>Do you need to talk freely with an expert who will listen and advise you on the best way forward? Sylvain Davril is there for you!<\/p><\/br><\/br>\r\n<a href=\"hhttps:\/\/merlinleonard.com\/en\/contact\/talk-to-a-digital-marketing-expert\/\" class=\"button\">Let's make an appointment<\/a>"}],"agenda_shortcode":"","ressources_video":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vision and Strategy - Merlin\/Leonard<\/title>\n<meta name=\"description\" content=\"Adapt your B2B marketing to today\u2019s buyer journey. 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