{"id":5444,"date":"2025-04-25T15:10:03","date_gmt":"2025-04-25T13:10:03","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?page_id=5444"},"modified":"2025-10-16T09:56:34","modified_gmt":"2025-10-16T07:56:34","slug":"nos-expertises","status":"publish","type":"page","link":"https:\/\/merlinleonard.com\/en\/nos-expertises\/","title":{"rendered":"Our expertise – Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5445,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-offer.php","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"expertise","_yoast_wpseo_linkdex":56,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"class_list":["post-5444","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"offer_modules":[{"acf_fc_layout":"offer_header","offer_header_title":"

Our expertise to meet your challenges<\/h1>","offer_header_p":"Strategy, automation, ABM, AI... our offers are designed to meet your challenges today, with method, creativity and performance. Explore them according to your priority.\r\n\r\n\u27a1\ufe0f [Vision & Strategy]<\/a>\r\n\u27a1\ufe0f [Marketing Automation with Marketo]<\/a>\r\n\u27a1\ufe0f [Account-Based GTM with Demandbase] <\/a>\r\n\u27a1\ufe0f [Leads & AI]<\/a>","offer_header_boxed_p":"","offer_header_boxed_color":"--color-yellow-ml","offer_header_img":5883,"offer_header_video":"","offer_header_toggle_form":"","offer_header_toggle_form_cta_opener":""},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-grey-ml","offer_2colmedia_head_align":"left","offer_2colmedia_direction":"ltr","offer_2colmedia_media_width":"40%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"
<\/div>","offer_2colmedia_p":"","offer_2colmedia_img1":5882,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"

\ud83e\udde0 Vision & Strategy<\/h3>\r\n

Take a step back, structure your approach, align your teams.<\/br><\/br>\r\n\r\nB2B digital marketing can no longer just be about stacking tools or multiplying campaigns. It must be based on a clear vision, a shared strategy and a lucid reading of the market's profound changes. This is what we offer you through:<\/br><\/br>\r\n\ud83c\udfaf State of the Art in B2B Digital Marketing Seminar<\/br>\r\n\r\n\ud83d\udca1 Strategic discussion with a Digital Marketing expert<\/b><\/br>\r\n\r\n\ud83d\udd04 Lead Management strategy<\/br>\r\n\r\n\ud83d\udee1 Account-Based GTM strategy<\/br>\r\n\r\n<\/p>\r\n\ud83e\uddd9\u200d\u2642\ufe0f (Re)think your marketing with us<\/a>"},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-white-ml","offer_2colmedia_head_align":"left","offer_2colmedia_direction":"rtl","offer_2colmedia_media_width":"40%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"

<\/div>","offer_2colmedia_p":"","offer_2colmedia_img1":5881,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"

\u2699\ufe0f Marketing Automation with Marketo<\/h3>\r\n

Make your campaigns smarter, more consistent and more effective.<\/br><\/br>\r\n\r\nPioneers of Marketo in France, we're with you every step of the way: from implementation to day-to-day operation, including auditing and training.<\/br><\/br>\r\n\r\n\ud83d\udd27 Marketo implementation or redesign projects<\/b><\/br>\r\n\r\n\ud83e\uddd1\u200d\ud83d\udcbb Day-to-day support (technical, functional, strategic)<\/br>\r\n\r\n\ud83c\udf93 Operational and certification training<\/br>\r\n\r\n\ud83d\udd0d Marketo instance audits<\/br>\r\n\r\n\ud83d\ude80 Campaign delegation<\/br>\r\n\r\n\ud83e\udde0 Marketo Office Hours (collective self-help and expertise sessions)<\/br>\r\n\r\n<\/p>\r\n\ud83d\udee0 Discover our Marketo services<\/a>"},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-grey-ml","offer_2colmedia_head_align":"left","offer_2colmedia_direction":"ltr","offer_2colmedia_media_width":"40%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"

<\/div>","offer_2colmedia_p":"","offer_2colmedia_img1":5880,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"

\ud83c\udff0 Account-Based GTM with Demandbase<\/h3>\r\n

Target the right accounts, capture the right signals, direct your efforts where they count.<\/br><\/br>\r\n\r\nWith Demandbase, we implement an ultra-targeted, data-driven Go-to-Market strategy, in perfect sync with your sales teams.<\/br><\/br>\r\n\r\n\ud83e\udded Demandbase strategic configuration<\/br>\r\n\r\n\ud83d\udd27 Deployment and integration projects<\/br>\r\n\r\n\ud83c\udf93 Platform and method training<\/br>\r\n\r\n\ud83d\udee0 Daily support<\/br>\r\n\r\n\ud83d\udd0d Configuration and performance audit<\/br>\r\n\r\n<\/p>\r\n\ud83e\udd1d Align marketing & sales with your key accounts<\/a>"},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-white-ml","offer_2colmedia_head_align":"left","offer_2colmedia_direction":"rtl","offer_2colmedia_media_width":"40%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"

<\/div>","offer_2colmedia_p":"","offer_2colmedia_img1":5879,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"

\ud83e\udd16 Lead generation through AI and automation<\/h3>\r\n

Take advantage of artificial intelligence to detect intent, create content on the fly, and automatically qualify your leads.<\/br><\/br>\r\n\r\nWe help you implement intelligent lead generation and qualification mechanics by combining generative AI, data enrichment and sequence automation.<\/br><\/br>\r\n\ud83e\uddec Detecting weak signals with AI<\/br>\r\n\r\n\u270d\ufe0f Real-time personalized content generation<\/b><\/br>\r\n\r\n\u26a1 Automated scoring based on intent and interaction<\/br>\r\n\r\n\ud83e\udde9 Integration into your marketing and CRM workflows<\/br>\r\n\r\n<\/p>\r\n\u26a1 Automate your lead generation intelligently<\/a>"},{"acf_fc_layout":"offer_clients","offer_clients_background":"--color-grey-ml","offer_clients_head_align":"center","offer_clients_title":"

They trust us<\/h2>","offer_clients_p":"

...and this warms our hearts !<\/p>"},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-white-ml","offer_2colmedia_head_align":"center","offer_2colmedia_direction":"ltr","offer_2colmedia_media_width":"60%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"

Not sure where to start?<\/h2>","offer_2colmedia_p":"","offer_2colmedia_img1":5479,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"

Do you need to talk freely with an expert who will listen and advise you on the best way forward? Sylvain Davril is there for you!<\/p><\/br><\/br>\r\nLet's make an appointment<\/a>"}],"agenda_shortcode":"","ressources_video":""},"yoast_head":"\nOur expertise - Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation - Merlin\/Leonard<\/title>\n<meta name=\"description\" content=\"Discover our expertise in digital marketing strategy, marketing automation with Marketo, ABM with Demandbase and lead generation with AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merlinleonard.com\/en\/nos-expertises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our expertise - Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation\" \/>\n<meta property=\"og:description\" content=\"Discover our expertise in digital marketing strategy, marketing automation with Marketo, ABM with Demandbase and lead generation with AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/merlinleonard.com\/en\/nos-expertises\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin\/Leonard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MerlinxLeonard\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T07:56:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Merlin-Strategie-sourire-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MerlinxLeonard\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/\",\"name\":\"Our expertise - Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation - Merlin\\\/Leonard\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/04\\\/Merlin-Strategie-sourire-4.png\",\"datePublished\":\"2025-04-25T13:10:03+00:00\",\"dateModified\":\"2025-10-16T07:56:34+00:00\",\"description\":\"Discover our expertise in digital marketing strategy, marketing automation with Marketo, ABM with Demandbase and lead generation with AI.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/#primaryimage\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/04\\\/Merlin-Strategie-sourire-4.png\",\"contentUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/04\\\/Merlin-Strategie-sourire-4.png\",\"width\":300,\"height\":300,\"caption\":\"Our expertise - Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our expertise – Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\",\"name\":\"Merlin\\\/Leonard\",\"description\":\"Merlin\\\/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience." en "B2B marketing, strategy, automation and ABM: align technology with your objectives.\",\"publisher\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\"},\"alternateName\":\"M\\\/L\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#organization\",\"name\":\"Merlin\\\/Leonard\",\"alternateName\":\"M\\\/L\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/merlinleonard-logo-court-carre.png\",\"contentUrl\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/merlinleonard-logo-court-carre.png\",\"width\":139,\"height\":129,\"caption\":\"Merlin\\\/Leonard\"},\"image\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MerlinxLeonard\\\/\",\"https:\\\/\\\/x.com\\\/MerlinxLeonard\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/merlin-lonard\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Our expertise - Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation - Merlin\/Leonard","description":"Discover our expertise in digital marketing strategy, marketing automation with Marketo, ABM with Demandbase and lead generation with AI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/merlinleonard.com\/en\/nos-expertises\/","og_locale":"en_US","og_type":"article","og_title":"Our expertise - Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation","og_description":"Discover our expertise in digital marketing strategy, marketing automation with Marketo, ABM with Demandbase and lead generation with AI.","og_url":"https:\/\/merlinleonard.com\/en\/nos-expertises\/","og_site_name":"Merlin\/Leonard","article_publisher":"https:\/\/www.facebook.com\/MerlinxLeonard\/","article_modified_time":"2025-10-16T07:56:34+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Merlin-Strategie-sourire-4.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@MerlinxLeonard","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/merlinleonard.com\/en\/nos-expertises\/","url":"https:\/\/merlinleonard.com\/en\/nos-expertises\/","name":"Our expertise - Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation - Merlin\/Leonard","isPartOf":{"@id":"https:\/\/merlinleonard.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/merlinleonard.com\/en\/nos-expertises\/#primaryimage"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/nos-expertises\/#primaryimage"},"thumbnailUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Merlin-Strategie-sourire-4.png","datePublished":"2025-04-25T13:10:03+00:00","dateModified":"2025-10-16T07:56:34+00:00","description":"Discover our expertise in digital marketing strategy, marketing automation with Marketo, ABM with Demandbase and lead generation with AI.","breadcrumb":{"@id":"https:\/\/merlinleonard.com\/en\/nos-expertises\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/merlinleonard.com\/en\/nos-expertises\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/merlinleonard.com\/en\/nos-expertises\/#primaryimage","url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Merlin-Strategie-sourire-4.png","contentUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Merlin-Strategie-sourire-4.png","width":300,"height":300,"caption":"Our expertise - Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation"},{"@type":"BreadcrumbList","@id":"https:\/\/merlinleonard.com\/en\/nos-expertises\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/merlinleonard.com\/en\/"},{"@type":"ListItem","position":2,"name":"Our expertise – Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation"}]},{"@type":"WebSite","@id":"https:\/\/merlinleonard.com\/en\/#website","url":"https:\/\/merlinleonard.com\/en\/","name":"Merlin\/Leonard","description":"Merlin\/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. We support you, large groups and ETIs, in the development and implementation of your marketing strategy in order to offer a memorable customer experience." en "B2B marketing, strategy, automation and ABM: align technology with your objectives.","publisher":{"@id":"https:\/\/merlinleonard.com\/en\/#organization"},"alternateName":"M\/L","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/merlinleonard.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/merlinleonard.com\/en\/#organization","name":"Merlin\/Leonard","alternateName":"M\/L","url":"https:\/\/merlinleonard.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/merlinleonard-logo-court-carre.png","contentUrl":"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/merlinleonard-logo-court-carre.png","width":139,"height":129,"caption":"Merlin\/Leonard"},"image":{"@id":"https:\/\/merlinleonard.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MerlinxLeonard\/","https:\/\/x.com\/MerlinxLeonard","https:\/\/www.linkedin.com\/company\/merlin-lonard\/"]}]}},"_links":{"self":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/pages\/5444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/comments?post=5444"}],"version-history":[{"count":16,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/pages\/5444\/revisions"}],"predecessor-version":[{"id":5885,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/pages\/5444\/revisions\/5885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/media\/5445"}],"wp:attachment":[{"href":"https:\/\/merlinleonard.com\/en\/wp-json\/wp\/v2\/media?parent=5444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}