{"id":2599,"date":"2024-01-17T17:15:08","date_gmt":"2024-01-17T16:15:08","guid":{"rendered":"https:\/\/merlinleonard.com\/en\/?page_id=2599"},"modified":"2025-10-10T11:31:19","modified_gmt":"2025-10-10T09:31:19","slug":"unlock-your-gdpr-compliance-with-merlin-leonard","status":"publish","type":"page","link":"https:\/\/merlinleonard.com\/en\/nos-expertises\/marketing-automation-with-marketo\/unlock-your-gdpr-compliance-with-merlin-leonard\/","title":{"rendered":"Unlock your GDPR Compliance with Merlin\/Leonard"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":15,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-offer.php","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"GDPR compliance","_yoast_wpseo_linkdex":48,"_yoast_wpseo_content_score":90,"inline_featured_image":false,"footnotes":""},"class_list":["post-2599","page","type-page","status-publish","hentry"],"acf":{"offer_modules":[{"acf_fc_layout":"offer_header","offer_header_title":"<h1>Unlock your GDPR Compliance with Merlin\/Leonard<\/h1>","offer_header_p":"Enter the laboratory of the locksmith's alchemist, where magic and genius combine to protect your company's data.","offer_header_boxed_p":"Crafting Secure and Compliant Data Management","offer_header_boxed_color":"--color-yellow-ml","offer_header_img":5707,"offer_header_video":"","offer_header_toggle_form":{"title":"Let's talk !","url":"https:\/\/merlinleonard.com\/en\/contact\/gdpr-consulting-implementation-audit-preference-center\/","target":""},"offer_header_toggle_form_cta_opener":""},{"acf_fc_layout":"offer_challenges","offer_challenges_background":"--color-grey-ml","offer_challenges_items_background":"--color-white-ml","offer_challenges_padding_top":50,"offer_challenges_padding_bottom":50,"offer_challenges_head_align":"left","offer_challenges_title":"<h2 style=\"text-align:center;\">Marketers' Challenges with GDPR<\/h2>","offer_challenges_p":"The quest for GDPR compliance often feels like a journey through an enchanted forest: foggy, fraught with pitfalls, and populated by regulatory creatures. Marketers find themselves confronted with several curses:","offer_challenges_items":[{"offer_challenges_item_image":5721,"offer_challenges_item_title":"<h3>Regulatory vagueness<\/h3>","offer_challenges_item_p":"What data can actually be collected? What legal bases should be invoked in each campaign?"},{"offer_challenges_item_image":5720,"offer_challenges_item_title":"<h3>The Complexity of Marketo<\/h3>","offer_challenges_item_p":"How to properly configure opt-in fields, forms, and preference centers without causing chaos in your database?"},{"offer_challenges_item_image":5719,"offer_challenges_item_title":"<h3>Consent tracking<\/h3>","offer_challenges_item_p":"How to track, prove, and above all update your contacts\u2019 consents?"},{"offer_challenges_item_image":5718,"offer_challenges_item_title":"<h3>The risk of non-compliance<\/h3>","offer_challenges_item_p":"A simple mistake can awaken the dragons of the CNIL, or worse, undermine the trust of your customers."}]},{"acf_fc_layout":"offer_col_cta_toggle","offer_col_cta_toggle_background":"--color-yellow-ml","offer_col_cta_toggle_title":"<h2 style=\"text-align:center;\">\ud83d\udd0d Express GDPR audit<\/h2>","offer_col_cta_toggle_p":"<p style=\"color:#000000;text-align:center\">A short module to identify your main compliance gaps in Marketo.\r\nIdeal for teams looking for an initial overview before embarking on a more ambitious project.\r\n\r\n\u27a1\ufe0f Delivery: audit presentation, recommendations, estimate of the work required.<\/p>","offer_col_cta_toggle_form":{"title":"Let's talk!","url":"https:\/\/merlinleonard.com\/en\/contact\/gdpr-consulting-implementation-audit-preference-center\/","target":"_blank"}},{"acf_fc_layout":"offer_challenges","offer_challenges_background":"--color-white-ml","offer_challenges_items_background":"--color-white-ml","offer_challenges_padding_top":50,"offer_challenges_padding_bottom":50,"offer_challenges_head_align":"left","offer_challenges_title":"<h2 style=\"text-align:center;\">Our offer: a working preference center in Marketo<\/h2>","offer_challenges_p":"<p style=\"text-align:center;\">\ud83c\udfaf Goal: To provide your contacts with a clear, elegant, and compliant space to manage their communication preferences.<\/p>","offer_challenges_items":[{"offer_challenges_item_image":5717,"offer_challenges_item_title":"<h3>Auditing your Marketo instance<\/h3>","offer_challenges_item_p":"GDPR status report (tracking, forms, consent management programs)."},{"offer_challenges_item_image":5716,"offer_challenges_item_title":"<h3>UX Design of the Preference Center<\/h3>","offer_challenges_item_p":"Ergonomics, segmentation logic, accessibility."},{"offer_challenges_item_image":5714,"offer_challenges_item_title":"<h3>Development and Integration<\/h3>","offer_challenges_item_p":"A responsive, multilingual preference center if needed, perfectly integrated into your Marketo."}]},{"acf_fc_layout":"offer_challenges","offer_challenges_background":"--color-white-ml","offer_challenges_items_background":"--color-white-ml","offer_challenges_padding_top":50,"offer_challenges_padding_bottom":50,"offer_challenges_head_align":"left","offer_challenges_title":"","offer_challenges_p":"","offer_challenges_items":[{"offer_challenges_item_image":5715,"offer_challenges_item_title":"<h3>CRM\/Marketo synchronization<\/h3>","offer_challenges_item_p":"GDPR status report (tracking, forms, consent management programs)."},{"offer_challenges_item_image":5713,"offer_challenges_item_title":"<h3>Team Training<\/h3>","offer_challenges_item_p":"To ensure autonomy and good long-term management."},{"offer_challenges_item_image":5712,"offer_challenges_item_title":"<h3>Documentation & Maintenance Plan<\/h3>","offer_challenges_item_p":"Because a good spell works better when it's well written."}]},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-grey-ml","offer_2colmedia_head_align":"left","offer_2colmedia_direction":"ltr","offer_2colmedia_media_width":"60%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"<h2 style=\"text-align:center;\">Test your GDPR compliance with our quiz!<\/h2>","offer_2colmedia_p":"","offer_2colmedia_img1":5724,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"<h3>Before summoning Merlin or Leonard, test your knowledge.<\/h3><p>A fun and informative 7-question course that will reveal:\r\n<ul><li>Your compliance points<\/li>\r\n<li>Your blind spots<\/li>\r\n<li>And an initial assessment of your risks (and opportunities!)<\/li><\/ul><\/p>\r\n<a href=\"https:\/\/merlinleonard.com\/en\/gdpr-compliance-quiz-take-the-ultimate-quiz-with-leonard\/\" class=\"button\">Take the quiz!<\/a>"},{"acf_fc_layout":"offer_challenges","offer_challenges_background":"--color-white-ml","offer_challenges_items_background":"--color-white-ml","offer_challenges_padding_top":50,"offer_challenges_padding_bottom":50,"offer_challenges_head_align":"left","offer_challenges_title":"<h2 style=\"text-align:center;\">Who is this offer for?<\/h2>","offer_challenges_p":"Our magic potion is aimed at companies and teams in the process of auditing or redesigning their consent collection and management processes.","offer_challenges_items":[{"offer_challenges_item_image":5711,"offer_challenges_item_title":"<h3>Marketing Managers<\/h3>","offer_challenges_item_p":"Concerned about compliance, but lost in the Marketo jungle."},{"offer_challenges_item_image":5710,"offer_challenges_item_title":"<h3>DPOs and legal officers<\/h3>","offer_challenges_item_p":"Looking for a partner capable of implementing GDPR requirements in a marketing automation tool."},{"offer_challenges_item_image":5709,"offer_challenges_item_title":"<h3>CRM\/marketing automation teams<\/h3>","offer_challenges_item_p":"Who want to combine marketing performance and compliance, without sacrificing the fluidity of customer journeys."}]},{"acf_fc_layout":"offer_kpis","offer_kpis_background":"--color-grey-ml","offer_kpis_color":"--color-yellow-ml","offer_kpis_head_align":"left","offer_kpis_title":"<h2>Why entrust your Marketo preference center to us?<\/h2>","offer_kpis_p":"<center>We have the most experience making your marketing compliant with Marketo<\/center>","offer_kpis_items":[{"offer_kpis_item_num_before":"+","offer_kpis_item_num":"40","offer_kpis_item_num_after":"%","offer_kpis_item_paragraph":"Preference centers realized"},{"offer_kpis_item_num_before":"+","offer_kpis_item_num":"100","offer_kpis_item_num_after":"%","offer_kpis_item_paragraph":"GDPR constraints covered"},{"offer_kpis_item_num_before":"+","offer_kpis_item_num":"30","offer_kpis_item_num_after":" hours","offer_kpis_item_paragraph":"discussions with specialist lawyers and multiple legal departments"}]},{"acf_fc_layout":"offer_testimonials","offer_testimonials_background":"--color-white-ml","offer_testimonials_head_align":"left","offer_testimonials_title":"<h2>Our customers speak best of it<\/h2>","offer_testimonials_p":"Lorem ipsum dolor sit amet","offer_testimonials_items":[62,98]},{"acf_fc_layout":"offer_clients","offer_clients_background":"--color-grey-ml","offer_clients_head_align":"left","offer_clients_title":"<h2 style=\"text-align:center;\">They trust us<\/h2>","offer_clients_p":""},{"acf_fc_layout":"offer_2colmedia","offer_2colmedia_background":"--color-white-ml","offer_2colmedia_head_align":"left","offer_2colmedia_direction":"rtl","offer_2colmedia_media_width":"60%","offer_2colmedia_pbottom":false,"offer_2colmedia_title":"<h2 style=\"text-align:center;\">Your GDPR checklist<\/h2>","offer_2colmedia_p":"<p>5 rules for an effective preference center.<\/p>","offer_2colmedia_img1":5726,"offer_2colmedia_vid1":"","offer_2colmedia_text1":"<h3>In our checklist, you'll find all our best practices for:<\/h3>\r\n<p>\r\n<ul>\r\n<li>refining your preference center<\/li>\r\n<li>improving the quality of your data<\/li>\r\n<li>creating a better customer experience<\/li>\r\n<li>and ensuring GDPR compliance!<\/li><\/p>\r\n<a href=\"https:\/\/merlinleonard.com\/en\/preference-center-checklist\/\/\" class=\"button\">Download the checklist<\/a>"},{"acf_fc_layout":"offer_challenges","offer_challenges_background":"--color-grey-ml","offer_challenges_items_background":"--color-white-ml","offer_challenges_padding_top":50,"offer_challenges_padding_bottom":50,"offer_challenges_head_align":"left","offer_challenges_title":"<h2 style=\"text-align:center;\">En savoir plus sur le RGPD \u00e0 travers nos articles<\/h2>","offer_challenges_p":"","offer_challenges_items":[{"offer_challenges_item_image":2616,"offer_challenges_item_title":"<h3>7 Best Practices for Your Preference Center<\/h3>","offer_challenges_item_p":"The preference center (PC) is an ideal tool for optimizing the customer experience, provided you follow certain best practices.\r\n<p style=\"text-align:center;\"><a href=\"https:\/\/merlinleonard.com\/en\/7-good-practices-for-your-center-of-references\/\" class=\"button\">Read the article<\/a><\/p>"},{"offer_challenges_item_image":2622,"offer_challenges_item_title":"<h3>GDPR Consent: Our Feedback<\/h3>","offer_challenges_item_p":"5 ideas to turn your preference center to your advantage!\r\n<p style=\"text-align:center;\"><a href=\"https:\/\/merlinleonard.com\/en\/consent-gpdr-5-ideas-for-turning-your-center-of-preferences-to-your-benefit\/\" class=\"button\">Read the article<\/a><\/p>"},{"offer_challenges_item_image":2639,"offer_challenges_item_title":"<h3>The Preference Center: The Gateway to the Customer Experience<\/h3>","offer_challenges_item_p":"The preference center is the ideal tool for permission marketing. Discover the benefits of the preference center by Merlin\/Leonard.\r\n<p style=\"text-align:center;\"><a href=\"https:\/\/merlinleonard.com\/en\/preference-center-cheklist\/\" class=\"button\">Read the article<\/a><\/p>"}]},{"acf_fc_layout":"offer_qa","offer_qa_background":"--color-white-ml","offer_qa_head_align":"left","offer_qa_title":"<h2 style=\"text-align:center;\">Frequently asked questions<\/h2>","offer_qa_p":"","offer_qa_qas":[{"offer_qa_q":"Do I need a preference center if I already have an unsubscribe link in my emails?","offer_qa_a":"Yes, absolutely.\r\nThe unsubscribe link is mandatory, but it's not enough. The preference center allows your contacts to choose what they want to receive, rather than unsubscribing entirely. It's a great way to reduce churn, provide better service, and, of course, strengthen your compliance."},{"offer_qa_q":"Can I combine multiple marketing purposes under one opt-in button?","offer_qa_a":"No, the CNIL is very clear: each purpose must be subject to separate consent.\r\nFor example, commercial prospecting by email, subscribing to a newsletter, or sending personalized content must be separated. In Marketo, this often involves managing multiple consent fields, but it's the key to strong compliance."},{"offer_qa_q":"How can I prove that my contacts have given their consent?","offer_qa_a":"Marketo doesn't do this natively, but we have solutions for that!\r\nThanks to smart programs, tracking fields, and a little cleverness, you can record the date, source, and context of consent. This evidence can be useful in the event of an audit or complaint. At Merlin\/Leonard, we help you implement this properly."},{"offer_qa_q":"Can you be GDPR compliant without sacrificing marketing performance?","offer_qa_a":"Of course, and that's the whole point.\r\nA good GDPR system builds trust and allows you to work with a more engaged base. You gain in lead quality, deliverability, and brand image. With the right Marketo tools, it's entirely possible to balance performance and compliance."},{"offer_qa_q":"What happens if I don't comply with GDPR?","offer_qa_a":"Le dragon de la CNIL peut rugir tr\u00e8s fort\u2026\r\nAu-del\u00e0 des sanctions (amendes, mises en demeure), vous risquez une perte de confiance de vos clients et partenaires. La non-conformit\u00e9 peut \u00e9galement alt\u00e9rer vos taux d\u2019engagement et nuire \u00e0 votre r\u00e9putation. Mieux vaut pr\u00e9venir que gu\u00e9rir : un dispositif bien con\u00e7u est un gage de s\u00e9r\u00e9nit\u00e9 \u00e0 long terme."}]}],"agenda_shortcode":"","ressources_video":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unlock your GDPR Compliance with Merlin\/Leonard - Merlin\/Leonard<\/title>\n<meta name=\"description\" content=\"Enter the laboratory of the locksmith&#039;s alchemist, where magic and genius combine to protect your company&#039;s data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merlinleonard.com\/en\/nos-expertises\/marketing-automation-with-marketo\/unlock-your-gdpr-compliance-with-merlin-leonard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlock your GDPR Compliance with Merlin\/Leonard\" \/>\n<meta property=\"og:description\" content=\"Enter the laboratory of the locksmith&#039;s alchemist, where magic and genius combine to protect your company&#039;s data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/merlinleonard.com\/en\/nos-expertises\/marketing-automation-with-marketo\/unlock-your-gdpr-compliance-with-merlin-leonard\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin\/Leonard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MerlinxLeonard\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T09:31:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/merlinleonard.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Bandeau-reseaux-sociaux-ML-EN-1200-x-675-px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MerlinxLeonard\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/marketing-automation-with-marketo\\\/unlock-your-gdpr-compliance-with-merlin-leonard\\\/\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/marketing-automation-with-marketo\\\/unlock-your-gdpr-compliance-with-merlin-leonard\\\/\",\"name\":\"Unlock your GDPR Compliance with Merlin\\\/Leonard - Merlin\\\/Leonard\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#website\"},\"datePublished\":\"2024-01-17T16:15:08+00:00\",\"dateModified\":\"2025-10-10T09:31:19+00:00\",\"description\":\"Enter the laboratory of the locksmith's alchemist, where magic and genius combine to protect your company's data.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/marketing-automation-with-marketo\\\/unlock-your-gdpr-compliance-with-merlin-leonard\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/marketing-automation-with-marketo\\\/unlock-your-gdpr-compliance-with-merlin-leonard\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/marketing-automation-with-marketo\\\/unlock-your-gdpr-compliance-with-merlin-leonard\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our expertise &#8211; Digital marketing strategy, marketing automation, ABM with Demandbase and AI lead generation\",\"item\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Automation with Marketo\",\"item\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/nos-expertises\\\/marketing-automation-with-marketo\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Unlock your GDPR Compliance with Merlin\\\/Leonard\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/merlinleonard.com\\\/en\\\/\",\"name\":\"Merlin\\\/Leonard\",\"description\":\"Merlin\\\/Leonard is a marketing consulting firm specializing in the Marketo marketing automation platform. 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