Merlin\/Leonard supports marketing teams in executing their strategy, accelerating their time-to-market, and leveraging modern marketing automation and ABM platforms (Paminga, Marketo, Demandbase).<\/p>","home_hero_img":"","home_hero_code":"","home_hero_link":{"title":"Discover our expertise","url":"https:\/\/merlinleonard.com\/en\/nos-expertises\/","target":""}},"home_offres":{"home_offers_titre":"Your challenges","home_offers_text":"","home_offers_projet":{"home_offers_projet_icon":5781,"home_offers_projet_titre":"Generate qualified leads and sales meetings","home_offers_projet_subtitle":"","home_offers_projet_text":"Are your campaigns generating traffic but too few real leads? Let's move on to engaging, targeted customer journeys, from first click to appointment.","home_offers_projet_cta":{"home_offers_projet_cta_text":"Discover how we can help","home_offers_projet_cta_url":5456}},"home_offers_formation":{"home_offers_formation_icon":5783,"home_offers_formation_titre":"From volume to value: move from a lead-based logic to an account-based approach","home_offers_formation_subtitle":"","home_offers_formation_text":"Are your lead generation efforts not translating into business? It's time to focus your resources on the right accounts, at the right time.","home_offers_formation_cta":{"home_offers_formation_cta_text":"Adopt the account-based approach","home_offers_formation_cta_url":5460}},"home_offers_support":{"home_offers_support_icon":5797,"home_offers_support_titre":"Digital marketing: understanding changes and convincing management","home_offers_support_subtitle":"","home_offers_support_text":"The rules of marketing have changed: fewer clicks, more buyer autonomy. We help you formalize and sell this strategic shift internally.","home_offers_support_cta":{"home_offers_support_cta_text":"Exploring changes in marketing","home_offers_support_cta_url":5464}}},"home_expertise":{"home_expertise_titre":"Our expertise","home_expertise_subtitle":"","home_expertise_items":[{"home_expertise_item_media":5773,"home_expertise_item_titre":"Vision & Strategy","home_expertise_item_accroche":"Take a step back and build a strategy tailored to the new rules of B2B marketing.","home_expertise_item_text":"Seminar, diagnosis, strategic discussion or design of your ABM strategy: we'll help you set a clear, actionable vision.","home_expertise_item_lien":{"title":"Discover our strategic approach","url":"https:\/\/merlinleonard.com\/en\/nos-expertises\/vision-and-strategy\/","target":""}},{"home_expertise_item_media":5998,"home_expertise_item_titre":"Marketing Automation avec Paminga et Marketo","home_expertise_item_accroche":"Accelerate the execution of your marketing strategy.","home_expertise_item_text":"We design and deploy simple, reliable marketing automation tools that are suited to teamwork, using Paminga or Marketo depending on your context.","home_expertise_item_lien":{"title":"Explore our Marketo expertise","url":"https:\/\/merlinleonard.com\/en\/nos-expertises\/marketing-automation-with-marketo\/","target":""}},{"home_expertise_item_media":5775,"home_expertise_item_titre":"Account-Based GTM with Demandbase","home_expertise_item_accroche":"Move from volume logic to a key account-oriented strategy with Demandbase","home_expertise_item_text":"Targeting, orchestration, intent signals, personalization: we support you at every stage of your ABM strategy.","home_expertise_item_lien":{"title":"Discover our ABM support","url":"https:\/\/merlinleonard.com\/en\/nos-expertises\/account-based-gtm-with-demandbase\/","target":""}},{"home_expertise_item_media":5776,"home_expertise_item_titre":" Lead Generation with AI and Automation","home_expertise_item_accroche":"Explore the opportunities offered by AI to detect intentions, segment or trigger actions automatically.","home_expertise_item_text":"We work with you to design agile scenarios, augmented by AI, to generate more relevant leads with less effort.","home_expertise_item_lien":{"title":"See our AI & automation approaches","url":"https:\/\/merlinleonard.com\/en\/nos-expertises\/lead-generation-through-ai-and-automation\/","target":""}}]},"home_martech":{"home_martech_titre":"The right technology, serving marketing execution","home_martech_soustitre":"Don\u2019t be constrained in your strategy!","home_martech_text":"Technology should not hinder marketing creativity.\r\n\r\nIt should enable teams to quickly execute their ideas, test, adjust, and work together without unnecessary complexity.\r\n\r\nWe select and deploy platforms that accelerate execution, structure teamwork, and adapt to your operational reality.","home_martech_cta":{"home_martech_cta_text":"","home_martech_cta_url":15},"":null},"home_temoignages":{"home_temoignages_titre":" What they say about us...","home_temoignages_text":"Merlin\/Leonard carried out more than 100 Marketing Automation and ABM projects since its creation with satisfied customers who continue to trust us.","":null},"home_pointsforts":{"home_pointsforts_titre":"...and why they say so!","home_pointsforts_text":"At Merlin\/Leonard, we are very attached to our customers, their progress towards the different levels of digital maturity and their success. Our philosophy is to support each of you towards total autonomy, especially on your Marketo and Demandbase platforms.","home_pointfort_1":{"home_pointfort_1_icone":509,"home_pointfort_1_titre":"EMPATHY","home_pointfort_1_text":"We put ourselves in our customers' shoes"},"home_pointfort_2":{"home_pointfort_2_icone":510,"home_pointfort_2_titre":" COMMITMENT","home_pointfort_2_text":"We fight for our customers"},"home_pointfort_3":{"home_pointfort_3_icone":511,"home_pointfort_3_titre":"SUCCESS","home_pointfort_3_text":"We always find a solution for our customers"},"home_pointfort_4":{"home_pointfort_4_icone":512,"home_pointfort_4_titre":"AUTONOMY","home_pointfort_4_text":"We empower our clients"}},"home_blog":{"home_blog_titre":"Educate yourself for free!","home_blog_text":"From the most affordable to the most expert content, in all formats to pick up from: videos, articles, quizzes, infographics... 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