Marketing stack

  • Little Leonard’s Encyclopedia #2: Personas

    Blog • Marketing Automation • 8 April 2022

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • Infographics: 5 key of high quality data


    In recent years, data has become the new holy grail of business. The data…

  • Data Quality : Marketing stack ?

    Blog • Marketing Automation • 30 March 2021

    To fight a multi-headed hydra, it is essential to choose your weapons well in…

  • Presentation and integration of Outgrow

    Blog • Marketo Office Hours • 22 March 2021

    This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…

  • Email creation in Marketo

    Blog • Marketing Automation • 11 March 2021

    This session was dedicated to tips and best practices around email creation in Marketo….

  • Data Quality: the 5 keys

    Blog • Marketing Automation • 25 February 2021

    Merlin finally shares with us his magic formula to fight poor data quality –…

  • Build Marketo emails that won’t go unnoticed

    Blog • Marketing Automation • 6 July 2020

    Who has never heard “email marketing is dead”? Well, well, well! With over 90%…

  • Take back control of your Marketo CRM integration

    Blog • Marketing Automation • 22 June 2020

    Ok, I’m aware: talking about Marketo CRM integration is not the most glamorous topic!…

  • Engaging Marketo landing pages to boost conversion!

    Blog • Marketing Automation • 16 June 2020

    We are in the middle of a schizophrenia when we have to make Landing…

  • GDPR consent: 5 ideas to turn your preference center to your advantage!

    Blog • Marketing Automation • 4 June 2020

    The General Data Protection Regulation – GDPR – has been subject to many interpretations…

  • Subscribe to Marketo system alerts

    Blog • Marketing Automation • 27 November 2019

    Sylvain Davril talks about this handy underused feature: subscribe to system alerts marketo. Subscribe…

  • How to share a customer journey and a campaign plan with Miro

    Blog • Marketing Automation • 18 November 2019

    Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…