marketing automation

  • 7 reasons why your marketing automation might fail


    HD Infographics: The main causes of marketing automation failure Often poorly deployed or oversized,…

  • Marketo Tip #05 – Using your CRM business model in Marketo for up selling and cross selling


    🤔 Have you always dreamed of being able to do targeting on all the…

  • Marketo Tip #02 – S’abonner aux rapports Marketo, exemple des visiteurs anonymes

    Ressources • Videos • 4 July 2022

    🤔 Have you ever wanted to know who are those anonymous people who are…

  • Marketo Tip #01 – How to interpret Marketo email reports ?


    🤔 The Email Performance and Email Link Performance reports on #Marketo give quite a…

  • Conversational marketing: Definition and benefits

    Blog • Marketing Automation • 8 April 2022

    For a few years now, conversational marketing has been a new inbound marketing tool…

  • Smart list and advanced flow

    Blog • Marketing Automation • 17 January 2022

    In Marketo, smartlists allow you to build specific user groups based on simple filters….

  • Switching from Paperboard to Marketo

    Blog • Uncategorized • 17 January 2022

    Today’s topic is how to go from a campaign plan on paperboard to Marketo:…

  • Smart list and advanced flow II

    Blog • Marketing Automation • 30 April 2021

    Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…

  • Chantier Data Quality: the ultimate guide

    Blog • Marketing Automation • 4 April 2021

    Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

  • Integration : Marketo & CRM

    Blog • Marketing Automation • 22 March 2021

    This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…

  • Email creation in Marketo

    Blog • Marketing Automation • 11 March 2021

    This session was dedicated to tips and best practices around email creation in Marketo….

  • GDPR and Preference Center

    Blog • Marketing Automation • 9 March 2021

    This session was dedicated to the GDPR (General Data Protection Regulation) and the communication…