inbound marketing

  • Little Leonard’s Encyclopedia #2: Personas

    Blog • Marketing Automation • 8 April 2022

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • Infographics: 5 key of high quality data


    In recent years, data has become the new holy grail of business. The data…

  • Email creation in Marketo

    Blog • Marketing Automation • 11 March 2021

    This session was dedicated to tips and best practices around email creation in Marketo….

  • Data Quality: the 5 keys

    Blog • Marketing Automation • 25 February 2021

    Merlin finally shares with us his magic formula to fight poor data quality –…

  • 7 good practices for your preference center

    Blog • Marketing Strategy • 3 December 2020

    The preference center (PC) is an ideal tool for optimizing the customer experience, provided…

  • Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow

    Blog • Marketing Strategy • 12 November 2020

    Between a web page full of marketing blah blah blah and an online questionnaire,…

  • Marketo performance and form display problems

    Blog • Marketing Automation • 25 October 2019

    Sylvain Davril discusses Marketo performance and form display issues. Marketo performance and form display…

  • The 5 ingredients for a successful emailing

    Blog • Marketing Automation • 3 June 2019

    When he wrote to Vivian to win her heart, Merlin did not praise his…

  • Practicing Marketo without training: the 10 mistakes of the layman

    Blog • Marketing Automation • 24 May 2019

    Are you a digital native and understand any new interface you come across very…

  • Econocom: Marketo support boosts digital transformation

    Blog • Marketing Automation • 21 February 2019

    Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…

  • How to build your marketing budget in 2019?

    Blog • Marketing Strategy • 3 December 2018

    With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

  • Little Leonard’s Encyclopedia #3: Content Marketing

    Blog • Marketing Automation • 20 November 2018

    Doing inbound marketing without first defining a content marketing strategy is a bit like…