GDPR

  • GDPR and Preference Center

    Blog • Marketing Automation • 9 March 2021

    This session was dedicated to the GDPR (General Data Protection Regulation) and the communication…

  • 7 good practices for your preference center

    Blog • Marketing Strategy • 3 December 2020

    The preference center (PC) is an ideal tool for optimizing the customer experience, provided…

  • GDPR consent: 5 ideas to turn your preference center to your advantage!

    Blog • Marketing Automation • 4 June 2020

    The General Data Protection Regulation – GDPR – has been subject to many interpretations…

  • GDPR: Visit to the Merlin/Leonard Communications Preference Center

    Blog • Marketing Automation • 29 November 2019

    How to build a GDPR compliant communications preference center with Marketo? How to limit…

  • The preference center: the gateway to the customer experience

    Blog • Customer Experience • 17 September 2018

    The preference center is the ideal tool for permission marketing. It keeps your messages deliverable,…

  • GDPR: what to expect and how to prepare?

    Blog • Marketing Automation • 22 June 2017

    The new General Data Protection Regulation (GDPR), you’ve heard about it at the local…