expert

  • Smart list and advanced flow

    Blog • Marketing Automation • 17 January 2022

    In Marketo, smartlists allow you to build specific user groups based on simple filters….

  • Smart list and advanced flow II

    Blog • Marketing Automation • 30 April 2021

    Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…

  • Chantier Data Quality: the ultimate guide

    Blog • Marketing Automation • 4 April 2021

    Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

  • Data Quality : Marketing stack ?

    Blog • Marketing Automation • 30 March 2021

    To fight a multi-headed hydra, it is essential to choose your weapons well in…

  • Presentation and integration of Outgrow

    Blog • Marketo Office Hours • 22 March 2021

    This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…

  • Email creation in Marketo

    Blog • Marketing Automation • 11 March 2021

    This session was dedicated to tips and best practices around email creation in Marketo….

  • Build Marketo emails that won’t go unnoticed

    Blog • Marketing Automation • 6 July 2020

    Who has never heard “email marketing is dead”? Well, well, well! With over 90%…

  • Take back control of your Marketo CRM integration

    Blog • Marketing Automation • 22 June 2020

    Ok, I’m aware: talking about Marketo CRM integration is not the most glamorous topic!…

  • Delivering on commitments: SunTseu and the genesis of the customer experience

    Blog • Customer Experience • 6 December 2018

    It’s sometimes hard to trust someone at first, especially if they are a potential…

  • Calculate your marketing ROI with Marketo and Kaspersky

    Blog • Marketing Automation • 8 March 2017

    To be able to calculate your marketing ROI with Marketo (return on investment) in…

  • Pilot your content marketing with Limber

    Blog • Marketing Automation • 20 June 2016

    In the article “how to align my content strategy and my customer journey”, we…

  • (Re)Taking control of Marketo

    Blog • Marketing Automation • 29 September 2015

    Is Marketo software like a bicycle? To take in hand a new tool, whatever…