essentials

  • Little Leonard’s Encyclopedia #2: Personas

    Blog • Marketing Automation • 8 April 2022

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • Infographics: 5 key of high quality data

    Ressources

    In recent years, data has become the new holy grail of business. The data…

  • Reaching digital maturity in 6 steps

    Ressources

    ACHIEVING DIGITAL MATURITY Are you about to (re)enter the race to transform your digital…

  • Data Quality: the 5 keys

    Blog • Marketing Automation • 25 February 2021

    Merlin finally shares with us his magic formula to fight poor data quality –…

  • Why do you need to improve data quality?

    Blog • Marketing Automation • 25 February 2021

    If you read the specialized press, you must know that data is the new…

  • What are the different conversational marketing solutions?

    Blog • Marketing Automation • 1 February 2021

    Conversational marketing tools allow brands and businesses to improve the customer experience and attract…

  • 7 good practices for your preference center

    Blog • Marketing Strategy • 3 December 2020

    The preference center (PC) is an ideal tool for optimizing the customer experience, provided…

  • Engaging Marketo landing pages to boost conversion!

    Blog • Marketing Automation • 16 June 2020

    We are in the middle of a schizophrenia when we have to make Landing…

  • GDPR consent: 5 ideas to turn your preference center to your advantage!

    Blog • Marketing Automation • 4 June 2020

    The General Data Protection Regulation – GDPR – has been subject to many interpretations…

  • Pre-filling of Marketo forms

    Blog • Marketing Automation • 28 October 2019

    Sylvain Davril discusses the change made by Marketo regarding form pre-filling. Change in the…

  • The 5 ingredients for a successful emailing

    Blog • Marketing Automation • 3 June 2019

    When he wrote to Vivian to win her heart, Merlin did not praise his…

  • Practicing Marketo without training: the 10 mistakes of the layman

    Blog • Marketing Automation • 24 May 2019

    Are you a digital native and understand any new interface you come across very…