customer journey

  • Little Leonard’s Encyclopedia #2: Personas

    Blog • Marketing Automation • 8 April 2022

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • How to share a customer journey and a campaign plan with Miro

    Blog • Marketing Automation • 18 November 2019

    Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…

  • Tracking site customer area and custom activities

    Blog • Marketing Automation • 20 October 2019

    Sylvain Davril discusses the problem of tracking activities on a customer space site whose…

  • Improve your Customer Journey with Content Marketing

    Blog • Customer Experience • 21 June 2017

    In this blog you will read several times that it is now essential to…

  • How do I align my content strategy with my customer journey?

    Blog • Customer Experience • 1 December 2015

    That’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…

  • Customer journey modeling, the first step towards a successful customer experience!

    Blog • Customer Experience • 4 August 2014

    Let’s say I decide to go to the movies this weekend. I have several…

  • Introduction to Customer Experience in 8 points

    Blog • Customer Experience • 1 August 2014

      Point 1: What is Customer Experience? The customer experience is the set of…