advanced

  • Conversational marketing: Definition and benefits

    Blog • Marketing Automation • 8 April 2022

    For a few years now, conversational marketing has been a new inbound marketing tool…

  • Integration : Marketo & CRM

    Blog • Marketing Automation • 22 March 2021

    This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…

  • GDPR and Preference Center

    Blog • Marketing Automation • 9 March 2021

    This session was dedicated to the GDPR (General Data Protection Regulation) and the communication…

  • Marketing OPS – Team organization

    Blog • Marketing Automation • 12 February 2021

    This session was dedicated to the organization of Marketing Ops teams and in particular…

  • Data Quality & Marketo

    Blog • Marketing Automation • 16 January 2021

    This session was dedicated to Data Quality & Marketo. Sylvain guides us through the main…

  • Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow

    Blog • Marketing Strategy • 12 November 2020

    Between a web page full of marketing blah blah blah and an online questionnaire,…

  • How does the Marketo Salesforce integration work?

    Blog • Marketing Automation • 21 June 2020

    How can Marketo Salesforce integration drive revenue? Marketing and sales are too often separated…

  • 14 ideas to boost your Marketo forms

    Blog • Marketing Automation • 20 May 2020

    I explain in this article how to extend the functionality of your Marketo forms,…

  • Xeno’s Conversational Marketing to increase engagement

    Blog • Marketing Automation • 21 December 2019

    How to increase the conversion of your website thanks to conversational marketing (Live chat…

  • GDPR: Visit to the Merlin/Leonard Communications Preference Center

    Blog • Marketing Automation • 29 November 2019

    How to build a GDPR compliant communications preference center with Marketo? How to limit…

  • Subscribe to Marketo system alerts

    Blog • Marketing Automation • 27 November 2019

    Sylvain Davril talks about this handy underused feature: subscribe to system alerts marketo. Subscribe…

  • Quiz and satisfaction questionnaire

    Blog • Marketing Automation • 26 November 2019

    How to create a quiz or a satisfaction questionnaire integrated to Marketo? Quiz and…