Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!

What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo…

Little Leonard’s Encyclopedia #2: Personas

Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

Email creation in Marketo

This session was dedicated to tips and best practices around email creation in Marketo….

Data Quality: the 5 keys

Merlin finally shares with us his magic formula to fight poor data quality –…

7 good practices for your preference center

The preference center (PC) is an ideal tool for optimizing the customer experience, provided…

Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow

Between a web page full of marketing blah blah blah and an online questionnaire,…

Pre-filling of Marketo forms

Sylvain Davril discusses the change made by Marketo regarding form pre-filling. Change in the…

Marketo performance and form display problems

Sylvain Davril discusses Marketo performance and form display issues. Marketo performance and form display…

The 5 ingredients for a successful emailing

When he wrote to Vivian to win her heart, Merlin did not praise his…

Practicing Marketo without training: the 10 mistakes of the layman

Are you a digital native and understand any new interface you come across very…

Econocom: Marketo support boosts digital transformation

Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…

How to build your marketing budget in 2019?

With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…