customer journey and content marketing
<p>Enhance your customer journey with effective content marketing strategies. Craft tailored content that resonates and drives engagement</p>
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Create beautiful email & LP Marketo templates with OTOWUI
Marketo Office Hour - January 27, 2023We present OTOWUI this Friday in our #Marketoofficehour @10AM CET with Charles. First impressions…
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Little Leonard’s Encyclopedia #2: Personas
Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…
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Content management – Marketo Office Hours special 05/07/2021
Marketo Office Hours special 05/07/2021In this session of Marketing Office Hours, we’ll talk about planning and organizing your…
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Tracking site customer area and custom activities
Marketo Office Hours - 25/10/19Sylvain Davril discusses the problem of tracking activities on a customer space site whose…
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How to share a customer journey and a campaign plan with Miro
Marketo Office Hours - 08/11/19Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…
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Little Leonard’s Encyclopedia #3: Content Marketing
Our adviceDoing inbound marketing without first defining a content marketing strategy is a bit like…
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Improve your Customer Journey with Content Marketing
Our point of viewIn this blog you will read several times that it is now essential to…
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How do I align my content strategy with my customer journey?
The GuideThat’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…
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Customer journey modeling, the first step towards a successful customer experience!
Let’s say I decide to go to the movies this weekend. I have several…
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Introduction to Customer Experience in 8 points
Delivering a memorable customer experiencePoint 1: What is Customer Experience? The customer experience is the set of…