customer journey and content marketing

<p>Enhance your customer journey with effective content marketing strategies. Craft tailored content that resonates and drives engagement</p>

  • Optimize your Marketo Content Downloads to Boost Engagement : Tips from Sylvain Davril

    Marketo Office Hours - 19/01/24

    Find out how to maximize engagement via Marketo content downloads. Gated/Not Gated strategies, form placement and more.

  • Dynamic Chat and LiveChat Marketo: A Revolution in Customer Interaction

    Marketo Office Hours - 05/01/24

    Discover how Dynamic Chat and LiveChat Marketo transform customer engagement into a personalized, interactive experience. Enter the era of dynamic communication!

  •   Virtual roundtables MarketoOtowui

    Revolutionize Your Marketing with Beautiful Marketo Email and LPs Templates via OTOWUI

    Marketo Office Hours - 27/01/2023

    Hello, I’m Sylvain Davril from Merlin/Leonard. Today, I’d like to share with you a…

  • Little Leonard’s Encyclopedia #2: Personas

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • Content management – Marketo Office Hours special 05/07/2021

    Marketo Office Hours special 05/07/2021

    In this session of Marketing Office Hours, we’ll talk about planning and organizing your…

  • Complete integration of Marketo and Google Analytics

    Marketo Office Hours - 15/10/2021
  • Get the best out of your content with DivvyHQ

    Marketo Office Hours - 01/10/2021
  • Tracking site customer area and custom activities

    Marketo Office Hours - 25/10/19

    Sylvain Davril discusses the problem of tracking activities on a customer space site whose…

  • How to share a customer journey and a campaign plan with Miro

    Marketo Office Hours - 08/11/19

    Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…

  • Little Leonard’s Encyclopedia #3: Content Marketing

    Our advice

    Doing inbound marketing without first defining a content marketing strategy is a bit like…

  • Improve your Customer Journey with Content Marketing

    Our point of view

    In this blog you will read several times that it is now essential to…

  • How do I align my content strategy with my customer journey?

    The Guide

    That’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…