Marketo Tip #05 – Using your CRM business model in Marketo for up selling and cross selling

🤔 Have you always dreamed of being able to do targeting on all the business objects in your CRM or web back office effortlessly?

🚀 With Marketo it’s possible, thanks to Custom Objects.

👇 In this video I show you how a boat builder can easily incorporate the boats owned by their customers into Marketo.

🎯 This allows to trigger real time actions (a personalized welcome message as soon as a boat is purchased) or to prepare targeted cross sell campaigns.


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Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.