Marketo Tip #05 – Using your CRM business model in Marketo for up selling and cross selling

🤔 Have you always dreamed of being able to do targeting on all the business objects in your CRM or web back office effortlessly?

🚀 With Marketo it’s possible, thanks to Custom Objects.

👇 In this video I show you how a boat builder can easily incorporate the boats owned by their customers into Marketo.

🎯 This allows to trigger real time actions (a personalized welcome message as soon as a boat is purchased) or to prepare targeted cross sell campaigns.

 

Register for Marketo Office Hours

Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.