Pack Complet Marketo First Steps + Essentials + Advanced

Become autonomous on Marketo

Build your Marketo expertise with a certified consultant in five days, for beginners and intermediate users.
Price for the 1st person, 50% off from the 2nd person

Access: 6 half-days   Duration: 21 hours   Difficulty: Beginner / Intermediate

  • Ideal for beginners who want to become Marketo experts
  • A dedicated coach to accompany you and answer all your questions
  • In-Depth Guide of the Email Program Template and A/B Testing
  • Step-by-step guide of your gated content, event, nurturing and advanced nurturing programs
  • 3 final evaluations
  • Qualiopi pack to finance your training (OPCO)!

What you will learn

You start by discovering Marketo and its emailing program. You will make your first email, your first targeting, and your first sending.

You then take a more complete guided tour of Marketo and the 4 main modules. You implement by creating your first portfolio download program. You will make your first emails, forms, landing pages; you create your first intelligent batch and trigger campaigns, your first targeting, and your first sending.

Well done! At the end of this training, you will be able to put your value-added content online and start collecting leads!

You then go deeper into the concepts covered in the First Steps and Essentials, with the best tips and tricks from our experts.

You practice by creating program templates that you can easily clone later to save time.

Workshops are designed to get you working in Marketo from the simplest to the most advanced campaign.

These campaigns, once completed, will be both models and production campaigns for the newsletter, events and your nurturing scenarios…

Our methodology is based on alternating explanations of the fundamentals of Marketo, practical exercises and validation with the instructor.

You will reinforce your learning with short videos, showing a feature, an exercise to do on your side to practice and a quick quiz to validate that you have assimilated the concept presented.

  • All the secrets of the Marketo interface to make your navigation easier
  • Understand the notion of People and keep a quality database in the Database module
  • Build static and dynamic lists for your targeting
  • Easily create your email, form and landing page templates easily from the Design Studio
  • Automate your marketing campaigns through Marketo programs and understand the importance of Channels to replicate your marketing plan
  • Track your results with the Analytics module for precise reporting of your performance and the ROI generated by each action
  • Getting started with building your brochure download program
  • Test and validate proper operation with a Marketo certified expert
  • Monitor your results with reporting

Campaigns created during the workshops

  • Email campaign + A/B testing (Newsletter or prospecting campaign)
  • Event / Webinar
  • Nurturing and Advanced Nurturing

Reports will be created in each campaign.

And much more for successful marketing

  • The best examples of screenplays in Merlin/Leonard
  • Sylvain’s tips
  • Step-by-step guides to successful campaigns
  • and answers to all your questions thanks to our experts!

Optimize the cost of your training!

Merlin/Leonard is registered as a Qualiopi certified training organization.

Logo Qualiopi

This course should be of particular interest to you if…

  • You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
  • You will be managing Marketo for your team and need to know the solution at your fingertips
  • You must create and make available MArketing campaign templates for other departments or subsidiaries

This training is not open to marketing agencies and consultants.

What our clients say

Our certified consultants

  • Sylvain Davril
    Leonard & Marketo Architecte
    For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.
  • Vincent Mauduit
    Consultant certifié Marketo
    Vincent is a Marketing Automation consultant at Merlin/Leonard and a certified Marketo expert. He helps his clients set up their marketing campaigns and accompanies them on their Marketing Automation projects. He is Merlin/Leonard's main trainer.
  • Anne-Sophie Mazurek
    Certified Senior Marketo Consultant
    Passionate about marketing, strategy and CRM, Anne-Sophie is a qualified, dynamic and professional consultant with a wide range of skills from consulting to operations in marketing, strategy, customer relationship management, digital, events, project management and business development acquired during more than 10 years of experience within international premium brands in France and abroad.