Customer Experience

  • Generix Group • Clara Guénand

    Testimonials • 3 March 2021

    Read the testimony of Clara Guénand, Generix Group, Marketing Manager.

  • Murex • Aurélie Turquier

    Testimonials • 23 February 2021

    Discover the return of experience of Aurélie Turquier of Murex, who uses the services…

  • AFP • Thomas Boykin

    Testimonials • 3 January 2021

    Read the testimony of Thomas Boykin, AFP, Head of CRM and Marketing Automation.

  • Delivering on commitments: SunTseu and the genesis of the customer experience

    Customer Experience • 6 December 2018

    It’s sometimes hard to trust someone at first, especially if they are a potential…

  • The preference center: the gateway to the customer experience

    Customer Experience • 17 September 2018

    The preference center is the ideal tool for permission marketing. It keeps your messages deliverable,…

  • Digital Customer Experience: a beacon in the night

    Customer Experience • 5 September 2018

    You’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…

  • Improve your Customer Journey with Content Marketing

    Customer Experience • 21 June 2017

    In this blog you will read several times that it is now essential to…

  • How do I align my content strategy with my customer journey?

    Customer Experience • 1 December 2015

    That’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…

  • Gamification or the art of using games in your business

    Customer Experience • 5 November 2015

    We saw in the previous article that personal branding is as important for a…

  • Loyalty in the age of customer experience

    Customer Experience • 3 September 2015

    Retention. You will often hear that it costs less than acquisition. “It’s always easier…

  • Retargeting & acquisition

    Customer Experience • 23 July 2015

    Who doesn’t dream of having a second chance? That possibility of being able to…

  • The 5 rules of modern marketing

    Customer Experience • 27 April 2015

    Modern marketing is about customer engagement, which in turn is about a number of…