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Conversational marketing: Definition and benefits
For a few years now, conversational marketing has been a new inbound marketing tool…
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Data Quality : Marketing stack ?
To fight a multi-headed hydra, it is essential to choose your weapons well in…
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Why do you need to improve data quality?
If you read the specialized press, you must know that data is the new…
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What are the different conversational marketing solutions?
Conversational marketing tools allow brands and businesses to improve the customer experience and attract…
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7 good practices for your preference center
The preference center (PC) is an ideal tool for optimizing the customer experience, provided…
