Maitre Blaise

  • Conversational marketing: Definition and benefits

    Marketing Automation • 8 April 2022

    For a few years now, conversational marketing has been a new inbound marketing tool…

  • Data Quality : Marketing stack ?

    Marketing Automation • 30 March 2021

    To fight a multi-headed hydra, it is essential to choose your weapons well in…

  • Why do you need to improve data quality?

    Marketing Automation • 25 February 2021

    If you read the specialized press, you must know that data is the new…

  • What are the different conversational marketing solutions?

    Marketing Automation • 1 February 2021

    Conversational marketing tools allow brands and businesses to improve the customer experience and attract…

  • 7 good practices for your preference center

    Marketing Strategy • 3 December 2020

    The preference center (PC) is an ideal tool for optimizing the customer experience, provided…